Things One Should Keep In Mind While Branding

 

For any business, branding plays a very important role in establishing the brand. Branding not only helps standardize the brand’s communication but it also helps in brand recall value.  

Different Types Of Logo

 

A logo is the identity of a brand. It works as the face of the company and helps people register the brand faster.

A logo can be a graphic mark, symbol, or emblem that represents a company.

In your day to day life, you must be coming across various types of logos, to check some of their categories refer below-

 

1. Lettermarks/Monogram Logo - A lettermark or a monogram logo is generally used by businesses with a long or complicated name. The company uses the initial letters of the brand name and makes a logo out of it. The logo of Home Box office- HBO is a perfect example of such a type of logo.

 

2. Wordmark logos - These logos are font-based. The name of the brand through catchy typography is designed into a logo. Coca-Cola is one of the perfect examples of it.

 

3. Symbol Based Logos - These logos are icon-based or graphic-based and are developed keeping in mind some strong concept that reflects the background of the company and its values. A good example of it is the logo of apple.

 

4. Mascot Logos - These logos have an interesting illustrated character in them that is mostly colorful, cartoonish, or designed funnily. The mascot logo acts as the brand spokesperson and keeps the audience engaged. The best example would be the KFC mascot. 

 

5. Combination Logo - This type of logo is a combination of both crest/icon and the text. This type of logo is highly preferable by many companies, where a crest is either incorporated in text or be in layers with the text. For example- Burgerking, Lacoste

 

6. Emblem Logo - An emblem logo consists of fonts within a boundary of a symbol. It looks more like a badge with a traditional appearance. Schools, organizations and government agencies generally have these kinds of logos. One good example of such a logo is the Starbucks logo.

If you are looking for a designing agency that can build an outstanding logo for your brand. You can reach out to Brandwand, a 360-degree marketing, advertising, and creative design agency in Delhi-NCR. The agency is known widely for its creativity and budget-friendly charges. It is a good-to-go agency when it comes to creativity and designing.

Increasing Food Sales With Packaging

Packaging design is an essential part of the overall presentation of a product. Packaging imparts personality and the most tangible brand association.

Besides protecting the goods, it serves various other purposes. The packaging carries with itself important information about the product like ingredients, weight, price, expiration date etc. Sometimes packaging has extra layers that save the product from external impact like hitting, wetting etc. and provides the product with extra safety keeping it fresh, as per the requirement.

Finding A Suitable Ad Agency In Delhi

Creative Campaigns for advertising can help your business to achieve the potential clients. Most organizations don't have the capacity or assets to deal with a successful creative ad agency. If you want to grow the business, then you must employ an ad agency to deal with all your advertising and marketing endeavors.

A Creative ad agency isn't just experienced in arranging and executing different showcasing errands, yet additionally accommodating in making brand familiarity with your business among the objective market. The Agency will have the capacity to open up and investigate new doors for your business with the help of prepared experts. The skill of the experts in an organization is useful in recognizing right advertising methodologies for your business. An organization will invest enough energy to make sure your business and its objectives flourish. They will likewise conduct an appropriate research on your brand presence, target market, budget, and past advertising strategies to make a perfect promoting effort. By getting an intensive information about your association, an agency will convey the message legitimately to your intended interest group.

While picking the correct assistant to make an advertising strategy for your business, you have to check their portfolio and get a few references. This will enable you to know their capacity as a creative advertising agency and what they can do to improve the situation for your business. You need to consider the communication capacity of the agency since opening up of communication lines will examine the business objectives with them. You need to take enough time before employing an agency for your advertising endeavors. When you discover an organization, they will help you to develop your clients and in addition, income. Hire a creative ad agency in Delhi that have apt knowledge and resources.

STRUGGLING WITH PUBLICITY? | MARKETING STRATEGY | UPDATED FOR 2020

HERE’S HOW TO IMPROVE YOUR MARKETING STRATEGY

In an era where technology is everywhere, what better way to advertise your brand then by doing it through a platform made by technology, Social Media. According to me, No business can survive these days without a good and efficient social media marketing strategy.

Instagram has not only become famous amongst teenagers but amongst new businesses as well due to the heavy presence of active users. With over 800 million monthly active users, it is now one of the most sought after social media platforms.

With that being said, here are a few tips and tricks to improve your Instagram Marketing Strategy –

1.      An Increase In Followers – The one thing Instagram handles thrive upon are followers. It is exactly what made a platform like Instagram famous. In order for your posts to be seen, A couple hundred or maybe even thousands of followers is a must.

2.      First Impression Matters – This matter on the social media platform as much as it does in real life. When a potential the consumer of your product opens your account to check your brand out, the first things they see should be written with a clarity that does not leave the user with any doubts.

3.      Be Regular With Content – Adding only one or two pictures or videos in a month would not increase your followers and in turn, your consumers as well. However, too much posting is also not appreciated and required. An appropriate amount of posts should be made, that is one post per day. If any more additional information needs to be provided, this is where the stories would come into play.

4.      Partner With Social Influencers – According to research, Brands say that their marketing strategy of taking the help of an Influencer had been successful a staggering 94% of the time. That isn’t too bad of a stat to not go for. Social Influencers have a strong fan base not only amongst teenagers but almost all the ages these days.

5.      Trust In BrandWand – If all else fails, you may want to seek a marketing agency to help publicize your brand better. To make it easier for you, BrandWand is a Brand Design Agency that will improve your brand’s following and consumers as well.

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Why is Brand Advertising important for your Startup ? | Brandwand

A Brand does not become the one recognized by everyone in just one go. It takes a lot of effort to build a brand and make it reach the correct target group. Before any product is launched, a lot of research goes into what kind of identity must be provided to it, including everything from its font and color. There are a lot of pros a concept like brand advertisers can bring to your company, some of which include:

●   Brand Identity: A Brand Identity works exactly like the personality of human works.  It’s about all the characters and traits a brand holds and is known for amongst the general public. These elements must be consistent, standard and hold a strong recall value. It talks about the company as a whole.

●  Brand Credibility: Perfect advertising brings perfect credibility! A person will tend to buy more products from a brand that he or she trusts on. This makes the brand stand strong in comparison to other brands, especially the strongest competitors in the market.

● Connecting with potential prospects is another advantage that brand advertising provides a brand with. A customer uses all their skills before buying a product, but it is important for a brand to trigger their emotional as well as intellectual aspects together. 

Therefore, smart advertising brings clarity in a message, establishes a good level of credibility for the brand and help it to connect with prospectives in a better way. For this, your brand may need an advertising agency to help you reach out to prospectives in an efficient and effective way. Brand Wand is a startup specialist agency that caters to all needs of a Startup and shapes it up for better performance and its reach in the marketplace.

What’s your Start-up brand story?

Brandwand | Advertising Agency

The reason which makes two brands or businesses selling the same product or service is the story they have got to tell. Pick any successful brand as an example, that has attracted millions of consumers and has kept growing for centuries. They all connect with their consumers through the stories they have.

The startup culture has seen an urge in the number of brands who all have their stories to tell. Stories that are still closed down in lockers with the management unaware on how to use it to their advantage. That’s where marketing comes in. Simply put, marketing is the process of building a picture, frame by frame, of your story and how people can benefit from your product or service.

A really good marketing can thus do wonders in telling stories of these small businesses!

Another concern that small enterprises have is the lack of huge funds, but with a proper plan a good marketing plan can also be executed under a budget. That’s where organizations can make use of Brandwand. Brandwand, as a specialized wing of APPPL Combine, caters to small businesses to help them market and brand their products or services.

Brandwand as an agency believes in making your brand matter and can help the rising superstars to make their own signature in the market by focusing on what needs to be put out and to whom whenever needed.

Have a start up in mind? Let us shape it up for you

Have a start up in mind?

In the past 5 years, we have seen a boom of startups in every single industry, be it technology, real estate, education, F&B, travel, furniture, etc. There are new startups coming up every single day all around the world.  We all know there’s already a lot of competition in every single industry, hence it’s extremely important to grab the limelight, or else your existence will fade away.

If you are a startup, you need a strong online presence, but you can’t do it all alone. Here’s where we, Brand Wand come in the picture. We have been on top of the marketing game for the past 2 decades. That’s one reason why we understand no two companies require the same kind of marketing services, hence the strategy must also differ. Luckily we have quite a lot of experience in that. Our mastermind, Mr. K. Ranjan has been executing impact ads and campaigns for various esteemed companies.

It is vital for a startup to have their launch as loud as possible as the first wave of communication will form the first perception of the startup in the customer's mind. So what you are communicating to the world must tell your story clearly and this will only happen when you and your marketing agency are on the same page and in sync. This will give your campaign a structure and a strong strategy to follow, as we will analyze who your competitors are, what the typical consumer journey looks like, what competitors are doing, what brands (in and out of your industry) are doing that works and the cost-effective opportunities to explore for your business.

These are just the basics on which the framework of the campaign will be designed. Deciding where all it will be promoted is the next step after designing impactful creatives. It’s important to reach the target audience because if it doesn't, all the investment made in promotions will go to waste as there will be no brand recognition.

Again, if you are a startup, let us help you grab eyeballs and make your business boom!

Advertising Agency: The Game Changer For Your Brand

Advertising is a form of communication and dissemination of the information which is not personal and is often executed by an advertising agency for their clients.

What are the advantages of an advertising agency?

1.   New Product Announcement: Advertising is one form which helps to disseminate information to a larger audience at once. The new product introduction, new scheme launch, new chain of store etc. all such information can be placed on different or selected mediums based on the nature of the business and the target group via advertising.

2.   Generating Leads: An ad agency can be a good option if you wish to have more leads pouring in. The Brand and the Product needs a considerate amount of market place to set in and start generating leads. An advertising agency can put efforts in the right direction to enable the brand to generate leads and make its products and services known in the market.

3.   Competition Cutting: Effective marketing strategies can easily help in cutting down the competition and make your Brand stand amongst the others. In order to maintain a good foothold in the market, it is necessary to keep the advertising game strong so that your competitors do not snatch your market away.

Thus, it is very important to hire an efficient advertising and marketing agency so that your brand is able to hold its place in the market and among the target audience.

The Importance And 4 R’s Of Branding

“Every brand has a story and branding narrates that story.” Branding is the soul of every business. A good branding strategy clearly defines the goals and objectives of a particular brand to stand out in this competitive environment. Strong Branding means initiating a positive bond between the business and the clients.

Branding Agency: The Right Choice For Business Growth

Strategy building is a very crucial aspect of any business. Analyzing the market, planning to get ahead of the competition, building an image to attract the TG and build a trust among them is what a business strategy involves and thus, many businesses are now opting for professional Branding agencies, who can build a proper brand strategy to take the brand further in the market race.

A branding agency will help you make your brand unique and formulate a set of rules that will help in advertising and marketing your products and services. Check below, the guidelines to make your marketing campaigns more strong:-

Making Your Business Stand Out

Developing a Strategy that suits your Brand is not a small task and should not be ignored either. The elements involved in a Brand Strategy i.e. Brand Personality, Marketing Communication, etc. remains in the market forever and leaves great impact on the general public. A Branding agency combines all your strengths and builds a structure or a plan that best suits your business and boosts the growth. They enhance the way your customers look at your Brand and how they perceive it.

Building a strong brand perception is very crucial for the business to make the Brand stand out. The agency you choose for your Branding, should focus more on how the overall Brand personality shapes up and how it reaches the right audience. The most important aspect of any business is to be known to the customers and be recognizable. Any Branding agency will put in all its caliber to work towards the betterment of your Brand and make it worth remembering. 

Brandwand is one such Brand design agency who work hard to make your Brand stand out and put in continuous effort to keep it steady in the market race. They will help your Brand look elite yet rooted to the current market trends by strategizing and implementing effective advertising and marketing campaigns.

Branding: Focus Of Every Business

What is Brand?

There are many ways to answer this question; different people have different definitions about ‘What is a Brand.’ A brand, in short, is everything. It is the face of a company, the product or service of a company; it’s a company’s personality and an overall impression of a customer’s mind. A brand’s image builds up the impression of a customer towards its product or service. A brand is mere thought which exists in the minds of the customers and the Brand’s has to make efforts to keep that thought alive.

Product Vs Brand

The products are classified according to the brand’s interaction and impression upon the customers. The basic need which arises here is to make the product remembered by the Brand, hence, Branding comes into the picture. A product can have various copies but the Branding is something which cannot be copied or implemented again, thus, making a Brand unique in itself.

What is Branding?

Branding is like an asset for any company, it’s the way you shape up your Brand and your company’s identity in your customer’s mind. Branding adds more value to your product and up scales it in the market. It is basically a strategy which helps a Brand and its products to establish themselves in the market and help the customers identify the Brand or the products. 

Branding can also help the customers to maintain a loyalty to the Product as it helps them identify the better product from the copied ones. It also gives you a competitive advantage as branding helps you to research about the customer’s needs and expectations and market your product accordingly. Nowadays, Branding has become a very important tool of marketing as it ignites a sense of satisfaction amongst the customers, which in turn, lets the customers come back to the Brand and market it even further in by word of the mouth.

A Branding agency like Brandwand, is one source which can help your Brand hold a firm position in the market and turns the table in your Brand’s favor. Hence, contacting these agencies will prove to be fruitful for you.

Evolve Your Brand By Creating Digital Content On The Top Platforms

Growing a brand is not an easy task. One needs a brand design agency to achieve the goals of the company to build a brand stronger and better from others in front of the target audience.

We know that a brand needs to be well-posted on various channels of the media. As digital content builds brand reputation, it is important that you choose the right platform to create audience engagement.

Your brand is the reflection of your thinking. Virtual reality is one of the biggest platforms to reach the target market as it provides high-quality videos. It is even predicted to be $30 billion industry in the coming years. Except for virtual reality, augmented reality platform is increasing with time and is expected to rise one billion users by 2020. Augmented reality is like taking a camera view of a location and recognizing an image and adding the essential information to it for the interaction. 

It is also assumed that augmented reality will keep on dominating on mobile phones for travel, entertainment, education and business applications. Today brand management agencies in Delhi and other areas use project mapping to display videos, graphics (3D/2D) and images. This platform of project mapping is used to create viral marketing at events, product launches, conferences and many more.

Over the past year, due to the ease of new kind of technology, businesses find it very easy to use live video streaming platform such as Facebook and Instagram to introduce the brand on live videos and to keep the target audience engaged for a period of time. People love to see events ‘live’ and this has helped the companies to use this to their advantage. 

Live videos include live demonstrations, product launches, Q&A’s etc. With the trend of live videos, insta-stories and snapchat stories are also becoming people’s favorite. Instagram has taken 250 million users while snapchat has taken 166 million users on their platform. Companies use these story features to connect with the audience to increase the credibility and image of the brand.