Making A First Impression As A Startup In Business - Brandwand

You've built a great product; you have an amazing team and you're ready to get your business off the ground. But what's next? The first impression is often the most lasting, so it's important to make sure your business has something unique and different about itself. This can mean anything from a different name to a new logo or color scheme. It doesn't have to be expensive, but it must be clear that you're not just another small business in the same field as everyone else.

As a startup, you need to make a first impression as soon as possible. This is especially true when it comes to how people perceive your business and its potential.

Here are some tips for making a good first impression:

Be different

The way that startups make their initial impressions are by being different from other companies or organizations out there; this helps set them apart from the crowd and makes them stand out from their competitors, which is always good news for any business owner! It's important not just for making a good first impression but also for getting more attention later down the line. People will remember those things about your company that make it unique so it’s important to make sure that those factors remain constant over time too.

Have a website with an eye-catching URL

In today's digital world, first impressions are made on the web—that's why it's so important to ensure that when people visit your site, they instantly know what they're going to get. The most important thing is that everything on your website should be easy for visitors to understand. The more effortless it is for someone to find what they need, the better chance they'll have of trusting you as an organization. A good digital marketing agency can develop and design the right website for your startup.

Give something away (to get something)

This is a great way to get people interested in you and your business, but it also has the potential for being a bit of a gamble if you don't do it correctly. For example, the secret to Red Bull's success was its sampling strategy. Red Bull focused its free sample strategy on the younger population between the ages of 18 and 35. With free samples, Red Bull went to where their audience was, to provide a taste of the drink. Whether it was at college parties, coffee shops, bars, pubs, libraries, or other well-known hangout locations, Red Bull never needed to promote its product because of its early sampling approach and "go where the audience is philosophy."

Build buzz by creating an event

Your product may be great, but your business won't get off the ground if nobody knows about it. That's why we believe that the best way to do this is by creating an event. For example, Apple can generate buzz for its introduction of each new product through commercials, billboards, and other forms of advertising.

Whether it's the most recent iPhone or iPad, Apple has been able to generate enough excitement for the upcoming line of devices times in and out. Because of the popularity of their promotions, people even spend the night in tents and stand in line all day to purchase their goods when they are on sale.

Taking the help of an agency

When you're starting a new business, it can be hard to know where to start. How do you market your product or service? What kind of website should you have? How do you find the right team of employees?

The best way to get answers to all these questions is by taking the help of a creative ad agency like Brandwand.

You need someone who understands what it takes for a company like yours to succeed in today's marketplace. An agency will know how to help your brand stand out from the crowd and give you the credibility you need when pitching to investors or clients. They'll also understand the importance of social media and how it can work for your business' image.

If you want your startup's image to be strong and professional, a brand agency like Brandwand is a great choice!

Conclusion

The first impression is everything in business. You don't want to make a bad first impression, and you don't want to make just a good first impression. You want to make the best impression possible. You want to do everything you can to get people interested in what you have to say, so they'll want to hear more from you. And if they do? Well, then that's when things get exciting!

Effective Brand Building Strategy for Startups | Brandwand

Branding is one of the most critical and most overlooked challenges a startup faces. The already established brands on the other hand don't bother with it much unless they see their competitor doing it.

Establishing and building a brand isn’t easy especially if you are a start-up with limited resources but it is one key step that is a must if you want your startup to be memorable and well-positioned.

Let us take a look at the most important steps to be taken to create a lasting brand identity while you are building your brand:

1. Choose an easy to remember and memorable name:

Your brand’s name will have just 10 seconds or less to make an impression. This is why, your brand's name should be easy to memorise and pronounce, relevant and preferably rooted in the category your brand belongs to. A branding agency will make sure that the name is timeless, relevant and conveys your brand’s message clearly.

2. Emotion and thought-provoking brand messaging and identity:

The best way to connect with your target group is to trigger an emotional response that is favourable for your brand. This could be achieved by your brand’s identity, tagline, brand’s voice and even a brand mascot. Many times, Digital marketing agencies achieve this by aligning the brand's message with moment marketing, in the process, connecting with the most trending or tangible emotions and situations.

3. Develop a strong visual identity:

The Colour red is chosen by a lot of food companies as it is known to increase appetite. Similarly, the colour blue is used by big corporates in their logo to instil the feeling of position as well as stability in their consumer's minds. The colours of the logo have been used forever to create appropriate brand imagery and associations.

Like colours, Typography is also an important aspect of visual identity.  For example, the font serif comes across as conventional yet practical whereas Sans serif is considered younger and more youthful.

All these visual aspects are considered by a brand design agency while creating the brand identity or while building your brand.

4. Have a website that aligns with your brand identity:

Billions of people buy online. This makes your website your brand's virtual identity and acts as an online storefront to your customers.

A website can be a powerful medium to convey your brand messaging and to establish and reinforce your brand’s identity. This means that your website should use colours, fonts and imagery that matches your brand's colours and persona.

Even the website content and copy should complement the tone of your brand’s core messaging and positioning. For example, a casual and playful copy can work well for a branding agency’s website or a gaming website, while a technical and serious copy will be required for a hospital or pharmaceutical companies website.

5. Build a strong social media presence:

Social media presence is no longer optional, it is mandatory for brands to succeed.

Social media can provide a powerful platform to educate, inform, engage and promote. The most critical decision is to choose the right platform based on your target audience.

Just being present may not be enough though. Continuous engagement with your TG is important to ensure maximum benefit from being on such platforms. Be careful of the copy, images and content that you post. Content development has to align with the brand's persona, tone of language as well as ongoing objectives such as a campaign or promotion.

6. Calibrate brand promotions with the brand’s voice and TG:

It’s imperative to choose the right platform, right creative and right messaging when promoting your brand online. Most of it can be decided by studying your TG, its behaviour and the preference of the targeted demographic.

Instagram works well for premium brands whereas LinkedIn works well for B2B brands. Social media influencers have proven to be effective for promoting beauty brands while youtube is known to have given a tremendous boost to the gaming industry. Choose wisely and give enough budget to your campaigns to see favourable results.

These strategies go a long way in establishing a brand in the minds of its TG. Brandwand, a startup specialist agency has mastered the art of developing and implementing effective brand building strategies for startups. They have over a decade of experience in brand development, brand management, brand building and digital marketing and have developed, launched and nurtured many startups successfully.

 

What Are The Benefits Of Humanizing Your Brand?

Whether you want to grow an audience, sell a product, or provide a service, you need to build trust first. To get people to come to you, you need to give them a reason to choose you over all the other options out there. Sounds challenging, doesn't it? Well, it's not actually that difficult, as long as you're willing to put in the effort.

People respond to people - that's how it works. Instead of robotic marketing tactics, focus on being relatable, interesting, and most importantly, HUMAN. Have you ever noticed that all of the posts on a blog are written by an "admin"? Who is this “admin” and do you know them? Generally not. 

It's not going to work in your favor to appear mysterious here. It's important for your audience to understand not only why you do, what you do, but also to get to know your brand and the people behind it.

Maintaining a consistent voice for your brand is crucial to making it relatable. We all love seeing how companies run and who runs them - especially before we hand over our hard-earned money. Being open makes a brand humane rather than seen as a faceless organization.

You can humanize your brand by putting a face to a name while connecting over ideas that others can easily understand and believe in.

A great way to ensure that your brand has a clear voice is to give it a personality and style of communication. Even if multiple people are running the show, think of your brand as an individual.

Here are some of the best ways to humanize your company and make it even more approachable.

Share valuable content

No matter if you share original content, curated content, or a combination of the two, make sure what you share is relevant to the people you're trying to reach. Encourage them to ask questions and engage in conversation. This will give you “human” bonus points. There will be a magnetic pull toward you since your audience will see that you care about them beyond gaining more traffic or securing a sale.

Be transparent

Share the story behind that company name, product, and journey! Being transparent creates likability and encourages people to keep supporting and following you. Keep your stories relevant and align them with your mission and brand values. Don't forget to share the things that push you, fuel you, and keep you going.

Build relationships through social media

The social media landscape is constantly changing. Connect with your audience on a personal basis, reach out where they are present, and build your presence and they will see you, know you, and follow you. Social media is an essential and highly beneficial tool for interacting with your audience.

Show gratitude

Thank your audience in every way you can. Make them feel good in whatever way you can. Make sure you thank those who help you achieve your goals and support you when you celebrate your wins. By showing your audience their role in your success and how they are appreciated, they will subconsciously become emotionally invested in it. Everyone wants to be a part of something bigger.

It is in every brand's best interest to connect with their audience on a human level, regardless of industry. We live in a competitive world, and to achieve the success and engagement you desire, you will need to put in the effort and build genuine relationships with people. Bring your brand's personality to the world, and they will want to follow and support you for many years to come.

Connect with Brandwand, the top creative advertising agency in Delhi known for its 360 marketing services, and build a strong brand with the help of seasoned professionals. Brandwand is known to have developed, nurtured, and promoted many brands, especially startups, and helped them carve a niche in their respective industry.

Building your Startups website? | In 2020 | Brandwand

Building your Startups website? | In Delhi 2020 | Brandwand

Helping Startup To build Website?

In the era of booming digital content and continuous tracking mechanisms to reach out to potential customers, every new website on the internet is just like another drop in the ocean. So, how do we make sure that your website not just stands out from others but also makes a mark in the sector your brand dives into? The best of digital advertising agencies suggest the usage of analytics to keep bringing customers back to your website. Moreover, we also need to focus on the creative aspect of the same. The look and feel of the website, digital essentials on point and obviously the about us page.

Here are a few pointers to keep in mind if your brand aims to give it the ‘perfect digital kick start’

• The TG is the king they say, therefore to think along the lines of what the target group desires- build your website in the same way. For instance, give it splash of colors if it’s a kid’s product or the cliché red if there are couples on board. It works, trust us.
• The website should be a representative of what the brand stands for, it shouldn’t feel something else whilst it sells something else.
• The key to everything is the fact that you build the website and do not make it smartphone friendly – you’ve lost it halfway there.
• CTA is a must and obviously, that would pull people if the website is attractive enough. Have the perfect visual appeal to it, not too much of information clutter in there.
• Obviously, about your brand and the ways in which stakeholders could contact your brand. Keep it navigation friendly and add search boxes.

Not just these, there are another bunch of exciting tricks and techniques that Startups can focus upon and subtly make it to the top. To get more help in creating your brand’s website, Brandwand is a startup specialist agency based out of NCR that would completely transform the way your brand approaches the digital space.

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What’s your Start-up brand story?

Brandwand | Advertising Agency

The reason which makes two brands or businesses selling the same product or service is the story they have got to tell. Pick any successful brand as an example, that has attracted millions of consumers and has kept growing for centuries. They all connect with their consumers through the stories they have.

The startup culture has seen an urge in the number of brands who all have their stories to tell. Stories that are still closed down in lockers with the management unaware on how to use it to their advantage. That’s where marketing comes in. Simply put, marketing is the process of building a picture, frame by frame, of your story and how people can benefit from your product or service.

A really good marketing can thus do wonders in telling stories of these small businesses!

Another concern that small enterprises have is the lack of huge funds, but with a proper plan a good marketing plan can also be executed under a budget. That’s where organizations can make use of Brandwand. Brandwand, as a specialized wing of APPPL Combine, caters to small businesses to help them market and brand their products or services.

Brandwand as an agency believes in making your brand matter and can help the rising superstars to make their own signature in the market by focusing on what needs to be put out and to whom whenever needed.

Branding Agency: The Right Choice For Business Growth

Strategy building is a very crucial aspect of any business. Analyzing the market, planning to get ahead of the competition, building an image to attract the TG and build a trust among them is what a business strategy involves and thus, many businesses are now opting for professional Branding agencies, who can build a proper brand strategy to take the brand further in the market race.

A branding agency will help you make your brand unique and formulate a set of rules that will help in advertising and marketing your products and services. Check below, the guidelines to make your marketing campaigns more strong:-

Making Your Business Stand Out

Developing a Strategy that suits your Brand is not a small task and should not be ignored either. The elements involved in a Brand Strategy i.e. Brand Personality, Marketing Communication, etc. remains in the market forever and leaves great impact on the general public. A Branding agency combines all your strengths and builds a structure or a plan that best suits your business and boosts the growth. They enhance the way your customers look at your Brand and how they perceive it.

Building a strong brand perception is very crucial for the business to make the Brand stand out. The agency you choose for your Branding, should focus more on how the overall Brand personality shapes up and how it reaches the right audience. The most important aspect of any business is to be known to the customers and be recognizable. Any Branding agency will put in all its caliber to work towards the betterment of your Brand and make it worth remembering. 

Brandwand is one such Brand design agency who work hard to make your Brand stand out and put in continuous effort to keep it steady in the market race. They will help your Brand look elite yet rooted to the current market trends by strategizing and implementing effective advertising and marketing campaigns.

Understanding The Working Of A Creative Agency

An Advertising agency is the route map provider which a company follows to make marketing and promotions easy. It creates, plans and promotes advertisements according to the needs of their clients. An ad agency can be in-house or an independent agency working to provide marketing, branding and sales promotion solutions. There are many Advertising Agencies In Delhi which caters the needs of potential clients.

The advertising agency as following departments-

Market Research

Accounts Management or Sales/Client Servicing

Copy writing

Graphics Design Team

Media Planners

These departments run hand in hand operations to work out the information provided by the client and pitch ideas accordingly. Thus, helping the agency to deliver its best.

Terms related to the business:

Pitch:

An advertising agency needs to prepare a pitch before making cold calls. Just maintaining the current accounts and clients is not enough, an agency needs to keep looking for new clients in order to expand the business. Before creating a pitch, a thorough market research is conducted in order to locate clients and business who could use our services. Then, a proposal including the brand portfolio is sent via email.

Presentation:

After, a potential client shows interest in the proposal, a meeting is fixed to work out the scope of work and discuss the client’s needs and expectations. This presentation includes all the past works and clients associated with the agency along with a brief description of the agency as well. It contains logos, brochures, billboards, banners, campaigns etc.

Creative:

Once the client comes on board, the actual work begins. The creative team has to come up with ideas and designs with respect to the client’s brief. The creative team is liable to create innovate posts and then the content team comes up with a suitable content. This is the stage where everybody works in sync to deliver the best of best to the client. Next, the developed ad or creative is sent to the client for approval.

Media Planning:

Once the client approves the creative, the media planning department comes to function. This department works for media buying, i.e. buying spaces in newspapers, billboards, hoardings etc. so that the creative can be placed on these spaces and the client’s media presence is improved. They also indulge in market research in order to identify the preferable mediums for placing the advertisement.

In conclusion, we can say that for having total marketing solutions one can undoubtly rely on An Advertising Agency and in turn the agency has to work hard to deliver the best quality results.

Designing A Brand Can Change The Strategies Of Your Brand.Here's How.

A very important task when creating a brand is investing in its design which is critical to creating the brand identity. The power of brand building lies in its design. It is imperative to go beyond creating the visual of a brand and assuming it is what it takes to sell the brand.