Showing posts with label Logo Design. Show all posts
Showing posts with label Logo Design. Show all posts

Monday 8 July 2019

What’s your Start-up brand story?

Brandwand | Advertising Agency
Brandwand | Advertising Agency



The reason which makes two brands or businesses selling the same product or service is the story they have got to tell. Pick any successful brand as an example, that has attracted millions of consumers and has kept growing for centuries. They all connect with their consumers through the stories they have.

The startup culture has seen an urge in the number of brands who all have their stories to tell. Stories that are still closed down in lockers with the management unaware on how to use it to their advantage. That’s where marketing comes in. Simply put, marketing is the process of building a picture, frame by frame, of your story and how people can benefit from your product or service.

A really good marketing can thus do wonders in telling stories of these small businesses!

Another concern that small enterprises have is the lack of huge funds, but with a proper plan a good marketing plan can also be executed under a budget. That’s where organizations can make use of Brandwand. Brandwand, as a specialized wing of APPPL Combine, caters to small businesses to help them market and brand their products or services.

Brandwand as an agency believes in making your brand matter and can help the rising superstars to make their own signature in the market by focusing on what needs to be put out and to whom whenever needed.

Monday 30 April 2018

Redesigning And Revamping A Logo



A corporate often indulge in making attractive logos, since it also plays a very important role in building the company’s position. It is merely a company’s visual representation in the market. People know a company through its logo and if the logo is not worth seeing or too complicated to remember then it will directly hamper a company’s position in the market.

Logo design is often used by a businessman for promotions by using it in presentations, signatures, welcome kits etc. as mentioned earlier, the design of a logo should be such that it depicts the true image of the company, for people to relate easily. But over time, one must also indulge in Revamping or redesigning of the company’s corporate image. This should be done to keep the presence of the company alive in the market, so that people don’t forget it. Many big companies like Adidas, Puma, etc. have also done the same over a period of time.

Why is redesigning necessary?

A little shift in the marketing strategy or goals of a company does no harm, instead, it uplifts the brand even more. Like it’s said that if you see something for a very long time, you tend to get used to it or even get bored. Similarly, a company’s brand image or the brand Logo should have some changes after a definite period of time. These changes can happen at any time, either on merger, on launching a startup or just willing to change because it has been a very long time following the same policies. At times, it happens that the logo design becomes obsolete or boring, then the company must change it. But changing the logo completely could also harm the company’s reputation. Since, people might not accept it completely. One can make slight changes like, changing the appearance of graphic symbol but one must not forget to make the changes legal by copyrighting them. Getting it legal, makes sure that you are not copying any other design. It also makes sure that nobody else copies your design or color scheme. Many logo designing companies are available in Delhi itself, who can help you in giving your business a new look and a fresh position in the market.