Tuesday, 27 February 2018

Steps For Designing A Perfect Logo

A company’s identity is defined by its logo. Logo works as a corporate identity for a company or brand. Since, the company is marketed by the public, hence the company should get a design which is at par with the people’s understanding. It should be powerful and memorable.

Few factors behind the success of a logo design are its uniqueness, its artistic characteristics, its ability to be catchy and its relevance. The design has to be sophisticated since it will represent your business. The performance of your logo determines your image in the market, therefore, it has to be the best.

A logo is the first and foremost thing which the audience and the customer sees, particularly if the logo has the company’s name. So in order to make it stand out one needs to be very critical while designing it. The logo is the walking ad for a company, it helps people remembering what the company does. Because of this, a bad logo design will severely hamper your business and its scope. It can also lead to lower overall standing of the organization or a negative perception of the company in the minds of the public.

To avoid such things, few things must be kept in mind:-

The Typeface-

Majorly, the logos have the company’s name integrated in such a manner that it is catchy packed along with the tagline which explains the type of product or services which they offer. But keeping a particular font size and font size is a must and a logo designer should strictly follow it, otherwise it would be a big blunder. Also, a logo design should be clean and should give a professional look.

Utilization pre-developed illustrations or photos-

A perfectly designed logo chooses every design and its elements and put them together in an expert manner. Incorporating clip-art designs or say pre-made illustrations should be a big no because it will make your logo look cheap and give an impression that it has been hastily completed. A logo should be impressive enough to leave a long lasting mark on the audience’s mind.

Logos in Grayscale and color-

A logo designer must keep in mind that he should constantly keep checking the design in color as well as in greyscale, so that he can be surer about the final look of the logo, be it in color or in grey.

Avoid plagiarism

One must make sure that the logo design is exclusive and not copied in any manner, be it photos, text or any other element. Logos are subject to copyright, therefore, be sure of what you create and get it registered so that you stay away from plagiarism. After, designing a logo make sure you cross check every time that there is no copied item in your design.

Deciding the Color scheme-

Colors can play a very significant role in building or breaking the corporate image. They catch people’s attention much before any text or image. So, be sure of incorporating good color schemes, which goes with the brand and with eyes as well.

Avoid complex designs-

Complicated looking logo can prove to impact exactly opposite than the target reaction. If a customer cannot remember or understand your logo then your sales would be affected. Therefore, make sure you choose a unique but simple design for your customers to understand it and remember it easily.

These are some points which should be kept in mind all the time to create a stand-out design. One must always keep the client’s requirement of a logo design paramount, no matter what you should give his choices utmost preference. Though you can always give suggestions.

Sunday, 18 February 2018

Know More About The Services Of Advertising Agency

While an organization wants to sponsor an advertisement - promote its product or service, it approaches an advertising corporation. Relying on the type of advertiser and their necessities, the advertising and marketing agency handles the making plans, production, and execution of the advertisement. Apart from those, agencies also manage market studies (which includes getting to know about the target audience, the competitors, and feedback concerning the product), branding and income promotions for their clients.

They Manifest It.

While an advertiser contacts an Advertising Agency, it sets in movement several departments that are vital to an advertisement effectively reaching the patron.


The accounts department may be referred to as the backbone of the marketing agency. It liaises with the patron to understand their needs and requirements and is accountable for communicating the same to the agency.

Other than negotiating financial subjects with the consumer, this branch is liable for ensuring budgetary adherence, deadline watch-outs and usually making sure that the final product is in step with the client's brief.


Also known as the heart of the advertising and Branding Agency, the creative department, in a nutshell, showcases the client's product or service in a way that is most attractive to the target audience; all of the even as making sure that the set of tips are adhered to.

This department consists of the creative director: apart from supervision, the creative director is accountable for making sure that the advertisement's communique isn't always only creatively attractive and sparkling, however also fulfills the brief.

The copywriters: they're required to put in writing original thoughts, which might accompany the images or the films for the ad.

Art directors: tech-savvy people who are typically up to date with layouts, designs, and different related technology.

Media department

The media branch is liable for making sure that advertisement reaches the selected media outlet - print, radio or television.

Inside this department, the media studies look after painstaking studies to evaluate the distinctive media available for the advertisement and create the foundation for the media planner.

Media planners select the maximum suitable medium for the advertisement in addition to creating a time agenda for it. The media client then contacts sources at the chosen media outlet, scheduling/shopping for airtime or space.

Wednesday, 7 February 2018

The New Rules Of Branding In A Corporate World

All successful companies change and evolve over a period of time.

They grow and evolve, often far beyond their own business origins that made them successful in the first place. It has been seen that corporates undergo Rebranding programs which are undertaken to communicate the change and start a new dialog about the company and re-connect with the audience. 
There are multiple powerful business stories of evolution. A more recent one is example of a rebranding launch which got misfired is that of Hibu in the UK. Hibu is the new name for Yell Group, publisher of the Yellow Pages directory among many other things. It is trying to innovate and make a leap into the digital age as an online marketplace for all the SME and startup. The CEO, Mike Pocock, was asked this same question over and again by the reporters what Hibu meant and his answer was always the same “It’s a word,” he said. “If you go back 15 to 20 years ago, Google and Yahoo didn’t mean anything. It’s how you support the brands.”
The reporters saw and examined that their story. “Yell admits rebrand is meaningless but it holds value” was one of the typical headlines in Britain’s national news media. It was an avoidable step that detracted from the important business stories and placed a question mark over the whole brand revamp: Has the rebranding plan been thoroughly thought through and then implemented? Rebranding an established company is the same as naming a startup. Google and Yahoo! were startups when they were named. They had the luxury of relative obscurity in which they could get away with making mistakes and still be okay and prove their business model. 
Corporate rebranding is an entirely different game which requires you to play by different rules depending on the industry that you belong to. There is much at stake for all people of the organization and the people engaged in the re-branding process and, given the nature of news media, rebranding ‘disasters’ are more newsworthy and published than rebranding successes.
Few of the rules to keep in mind when rebranding:
1. Expected controversy: Corporate rebranding affects all the other players present in the market. It’s about change and most of the people don’t like change. Be well prepared with your story and communicate proactively.
2. Business values matter: a corporate rebranding program has to involve the set communications framework through which your business story can be told in a memorable yet subtle way. Names and logos are components of the story, not the whole story.
3. Start from the inside out: A Brand Design Agency understands that it needs to prepare and experiment the ground internally before launching in the external world. 
4. Give meaning to the name: If the rebranding involves a name change, be clear and straight forward about the name and give proper reasoning for why it was changed in the first place and why the new name has been chosen and given to the same brand. Explain the objectives, the complications and help people understand how to think of it and connect with it. People will get used to new names over time.
5. The CEO must lead: Corporate rebranding stands for a leadership tool and something that comes after the decision has been taken by the whole board or the CEO itself. The CEO should be visible during this whole process of re-branding and be the strong visionary behind the story.
6. Social media is important. Check the website, social media platforms regularly and answer all the queries that your customers might have regarding the newly formed brand identity. Be active on Twitter and use blogs also as a medium of communicating because this will be the time when people would reach out and search for you. 
And an experienced Branding Agency would understand the importance of all these above mentioned key points.