How To Overcome Marketing & Advertising Challenges As A Startup?

Marketing and advertising are two of the most important aspects of any startup. It is not just about the product or the service that a brand offers but it is also about how it positions itself in the mind of its intended audience.

In recent years, the marketing and advertising sector in India has developed at an exponential rate, with several entrepreneurs joining this field.

Startups' greatest challenge is finding an agency that can provide them with solutions that will work wonders for them and help them establish their presence.

Agencies offer a variety of services to their clients but marketing and advertising can be seen as the lifeblood of any startup. It is through which they make their first impression on potential customers. Marketing is not just the promotion of products; it also includes developing strategies for getting the desired attention in the marketplace.

The right marketing and advertising are really important for startups to get the right traction. To overcome any obstacles, one must be innovative, adaptable, and efficient with the resources at hand.

The following tips will help you overcome marketing and advertising challenges as a startup:

• Identify the best channels to promote your product or service effectively.
• Stay relevant by understanding what marketing trends are followed in your industry.
• Create content that resonates with your target audience.

It is not only about creating awareness for your product or service. It is about how you do it, and how you make a lasting impression among your audience.

If you are a startup brand and need help with your marketing and advertising plans you can simply reach out to Brandwand, a top Marketing and Advertising agency in India.

With their multi-industry experience and a sound team, they can help you overcome marketing and advertising challenges by providing you with the right solutions. 

Finding A Suitable Ad Agency In Delhi

Creative Campaigns for advertising can help your business to achieve the potential clients. Most organizations don't have the capacity or assets to deal with a successful creative ad agency. If you want to grow the business, then you must employ an ad agency to deal with all your advertising and marketing endeavors.

A Creative ad agency isn't just experienced in arranging and executing different showcasing errands, yet additionally accommodating in making brand familiarity with your business among the objective market. The Agency will have the capacity to open up and investigate new doors for your business with the help of prepared experts. The skill of the experts in an organization is useful in recognizing right advertising methodologies for your business. An organization will invest enough energy to make sure your business and its objectives flourish. They will likewise conduct an appropriate research on your brand presence, target market, budget, and past advertising strategies to make a perfect promoting effort. By getting an intensive information about your association, an agency will convey the message legitimately to your intended interest group.

While picking the correct assistant to make an advertising strategy for your business, you have to check their portfolio and get a few references. This will enable you to know their capacity as a creative advertising agency and what they can do to improve the situation for your business. You need to consider the communication capacity of the agency since opening up of communication lines will examine the business objectives with them. You need to take enough time before employing an agency for your advertising endeavors. When you discover an organization, they will help you to develop your clients and in addition, income. Hire a creative ad agency in Delhi that have apt knowledge and resources.

Ways For Efficient Organic Growth Of Startups

 

In today’s time, competition in the industry is gradually increasing. Every start-up believes that they don’t have the same recognition, reach, and budget like the established giants. But with careful planning and strategic execution of a proper marketing strategy, the startups can establish themselves in the market and achieve business goals as well. One of the most important factor influencing a brands success is its ability to accomplish organic growth.

Have a start up in mind? Let us shape it up for you

Have a start up in mind?

In the past 5 years, we have seen a boom of startups in every single industry, be it technology, real estate, education, F&B, travel, furniture, etc. There are new startups coming up every single day all around the world.  We all know there’s already a lot of competition in every single industry, hence it’s extremely important to grab the limelight, or else your existence will fade away.

If you are a startup, you need a strong online presence, but you can’t do it all alone. Here’s where we, Brand Wand come in the picture. We have been on top of the marketing game for the past 2 decades. That’s one reason why we understand no two companies require the same kind of marketing services, hence the strategy must also differ. Luckily we have quite a lot of experience in that. Our mastermind, Mr. K. Ranjan has been executing impact ads and campaigns for various esteemed companies.

It is vital for a startup to have their launch as loud as possible as the first wave of communication will form the first perception of the startup in the customer's mind. So what you are communicating to the world must tell your story clearly and this will only happen when you and your marketing agency are on the same page and in sync. This will give your campaign a structure and a strong strategy to follow, as we will analyze who your competitors are, what the typical consumer journey looks like, what competitors are doing, what brands (in and out of your industry) are doing that works and the cost-effective opportunities to explore for your business.

These are just the basics on which the framework of the campaign will be designed. Deciding where all it will be promoted is the next step after designing impactful creatives. It’s important to reach the target audience because if it doesn't, all the investment made in promotions will go to waste as there will be no brand recognition.

Again, if you are a startup, let us help you grab eyeballs and make your business boom!

Brand Interior And Its Exposure

The era we are living in currently with the advancement in technology is actually new, and still in the evolution process. Internet facility has become untethered because of Wi-Fi connectivity that took a leap to come in existence in recent years. Also, it led to increase in the speed of Mobile Internet. The advancement came with introduction of iPhone, with its super-compatible operating system. It was more like you are carrying a computer in your pocket.

In this new design-led area, two major things are happening:

- Everyday experiences are being virtualized, Whatever Human experience we used to have, are now being converted into Apps and software. You need to book a taxi? No need to go on running on streets, book it through your phone! Need Groceries? No need to go and buy, order through your phone! Adding filters to your photos, edit your photos on phone itself. There are so many possibilities that have been opened through this gateway.

- Customer connection with Brands has become deep and meaningful. The more the brand is niche, the more people get attract to it. Brands have their own identification, and the brands you use; build your identification. They target the insights of the customer problems/requirements and market their brand according to it. Need to lose that extra body fat? Contact us. They set the message that gives you a personal touch, and excites you to dig deep into their branding technique! And that’s what causes deep interactions between brands and customers.

Designing doesn’t strictly mean being pretty. Designing doesn’t necessarily mean good usability. Good design doesn’t even have to involve technology. The perfect design is where you engage you audience in it, and invoke interest in them to look for more, or to look deeper. Gone are those days, where a bit of creativity made you have an edge over others. Now everybody has expanded the horizons of their mind in Branding, and has increased the difficulties for their competition. The designing feature is to be different and inviting, and just not be anything for the sake of it. ‘New and fresh’ attracts people, if added with a witty touch. So, the next time you think about designing, think about decorating your house interior, where you would want people to come and visit.

Branding Agency: The Right Choice For Business Growth

Strategy building is a very crucial aspect of any business. Analyzing the market, planning to get ahead of the competition, building an image to attract the TG and build a trust among them is what a business strategy involves and thus, many businesses are now opting for professional Branding agencies, who can build a proper brand strategy to take the brand further in the market race.

A branding agency will help you make your brand unique and formulate a set of rules that will help in advertising and marketing your products and services. Check below, the guidelines to make your marketing campaigns more strong:-

Making Your Business Stand Out

Developing a Strategy that suits your Brand is not a small task and should not be ignored either. The elements involved in a Brand Strategy i.e. Brand Personality, Marketing Communication, etc. remains in the market forever and leaves great impact on the general public. A Branding agency combines all your strengths and builds a structure or a plan that best suits your business and boosts the growth. They enhance the way your customers look at your Brand and how they perceive it.

Building a strong brand perception is very crucial for the business to make the Brand stand out. The agency you choose for your Branding, should focus more on how the overall Brand personality shapes up and how it reaches the right audience. The most important aspect of any business is to be known to the customers and be recognizable. Any Branding agency will put in all its caliber to work towards the betterment of your Brand and make it worth remembering. 

Brandwand is one such Brand design agency who work hard to make your Brand stand out and put in continuous effort to keep it steady in the market race. They will help your Brand look elite yet rooted to the current market trends by strategizing and implementing effective advertising and marketing campaigns.

Eliminating The Worries About Working With An Ad Agency

Individuals have known about what a creative ad agency is however don't comprehend what is associated with it and how they advantage organizations. An organization that makes, plans and handles notices for various customers is called an advertising agency. And also this it additionally managing advertising and marking viewpoints to get more clients to the business they are attempting to advance. No business would make it without the association of notice. It is basically an instrument through which promoting is made and arranged by pros. You cannot flee from publicizing. Every day you witness it on magazines, TV and posters.

Not a ton of business go to advertising agencies and would much rather take every necessary step themselves however this can be a terrible move as the organization can move toward becoming derailed out on clients. They ought to understand that the most critical piece of any business is publicizing, without it there would be no reason for seeking after a business.

Promoting is an extremely proficient approach to achieve clients and make your item mindful that it is available. It has a considerable measure of obligation as they can decide if a business will succeed or come up short. A solid bond should be worked between the organization and the purchaser.

The main obligation of a creative ad agency is for its products that it is elevating to reach to the clients in the most ideal approach to help the business. This can be through media to help advance the item with the goal that individuals will get it. Promoting offices utilize radio correspondence and also visual to help a business.

The principal thing a customer envisions when they go to an advertising agency is the thing that they need to accomplish and on the off chance that they have any desire. Next you have to consider methodologies, how would they exhibit their advert and what is it going to state. The creation administration group manage how the advert is made. Television, radio, computerized and print are the four sorts of creation administration. Ensuring that clients can see the advertisement is the most critical perspective as it’s the last stage. The item is then advanced on TV and radio stations that the media deal with. There is no worry as this is a simple employment.

The Growing Need Of Online Advertising

Business advertisement brings profits in sales. The key purpose of such advertising and marketing is to persuade the potential consumers to purchase manufactured goods and services. There are various avenues through which the customers get facts about the authentic marketable services and products. Those are TV, radio, newspaper, magazine and currently online advertisement. The retaining and cultivating the approach via using the right tools at the right moment and within the proper place is tremendously necessary. The real objective of the advertisement is to make people aware of products and services available under the brand name instead of selling the product.

Importance of advertisement

Product publishing plays an essential role in spreading awareness of the brand amongst our audience. The potential audience is persuaded to reach out for the products and the services. Further, the satisfied consumers make verbal publicity. This results in the growth of profits of businesses by growing its revenue. The costs of advertisement, in turn, get precise height in profits.

Online advertising and marketing

Online publishing of products and services promote the goods in a great manner because it isn't always constrained by means of time and space. The extraordinary varieties of advertising and marketing websites are available for promoting products. We can pick out them primarily based on our desires. The one-of-a-kind types of strategies to be had are Pay per click, banner ads, text ads, content ads, link advertisements, flash commercials, blogs, pop up commercials, and so on. You can absorb as per want. Online advertising may be unique to the audience. The ad agency you hire will use keywords in the online ads that are employed by the potential buyers with the intention to look for the products and services. More is, the web ads are location specific also. Banner advertising is a famous form of online advertising. Your ad agency can create banner ads that can be placed strategically on various web portals. It is more value effective than other types of marketing.

The time is ever changing. With it has modified the ideas and beliefs of the past. There is a saying "necessity is the mother of invention." but, nowadays the reverse is more real. In contemporary business, "invention is the mom of necessity." in this age of evolving technology, new things are being produced nearly every day. Through advertisement, markets are created for the products. It is through advertisement people begin to comprehend the need for those products that they in no way used or heard. Without publicity, no business can live in the global market. A successful businessman constantly creates the need for goods and services where there isn't always. Therefore, the world of business rotates at the pivot of advertisement.

Advertising Agency- Why Go For It?

People have a confused mindset related to advertising agencies, they believe that an ad agency is for big brands only. However, what people don’t know is that these agencies also run small campaigns and place ads on local media which is not very costly and anybody can afford it. Any business of any size can indulge in hiring an agency to benefit its working and marketing. There are many Advertising agencies in Delhi, which can be used for your benefit.

Some of these benefits are-

Expertise

Any advertising agency, if is in business, must have one important thing to survive and that is expertise. Since, small scale business mostly do not have their own marketing departments, they can easily utilize the agency’s resources to their benefit, since the agency can offer them expertise. These agencies have many contacts like artists, film makers, media buyers etc. some agencies even have their own team dedicated to do all these stuffs other than providing contacts. So, going for an agency is quite a good option.

Time saving

For running a successful business, time management is a must. Being a business is already a tough task and wasting time in all the activities other than the main business can prove unfruitful. Thus, having a creative advertising agency by your side to cover up all the marketing related work is a good option. Also, outsourcing nowadays is a very good option, since it helps you save time and you can focus on your business without getting distracted by any other activity. This would also help you maximize your staff’s potential as they would focus on their respective task, for which they have been trained.

Energy saving

An advertising agency will manage all your work related to advertising and marketing be it social media platforms like Facebook, Instagram, Twitter, developing and manages website, designing campaigns, running campaigns, media buying,etc.thus, making sure that all the energy of the organization is focused on one main goal and other things are managed by the agency itself.

Money Saving

Many people will think that buying the services of an agency can definitely save time, increase efficiency but it will cost more. This is not true, since the agency will help you save on ad placement, publishing, TV stations, Radio stations and newspapers and can also help you grab reasonable discounts. Thus, helping you to bag more savings.

Brand Development

Any business after getting established needs some sort of development at some point or other. An Ad agency apart from doing the advertising and marketing works, can also help you better your business by providing brand development solutions. They are into research and development and hence, benefit your business.

Steps For Designing A Perfect Logo

A company’s identity is defined by its logo. Logo works as a corporate identity for a company or brand. Since, the company is marketed by the public, hence the company should get a design which is at par with the people’s understanding. It should be powerful and memorable.

Few factors behind the success of a logo design are its uniqueness, its artistic characteristics, its ability to be catchy and its relevance. The design has to be sophisticated since it will represent your business. The performance of your logo determines your image in the market, therefore, it has to be the best.

A logo is the first and foremost thing which the audience and the customer sees, particularly if the logo has the company’s name. So in order to make it stand out one needs to be very critical while designing it. The logo is the walking ad for a company, it helps people remembering what the company does. Because of this, a bad logo design will severely hamper your business and its scope. It can also lead to lower overall standing of the organization or a negative perception of the company in the minds of the public.

To avoid such things, few things must be kept in mind:-

The Typeface-

Majorly, the logos have the company’s name integrated in such a manner that it is catchy packed along with the tagline which explains the type of product or services which they offer. But keeping a particular font size and font size is a must and a logo designer should strictly follow it, otherwise it would be a big blunder. Also, a logo design should be clean and should give a professional look.

Utilization pre-developed illustrations or photos-

A perfectly designed logo chooses every design and its elements and put them together in an expert manner. Incorporating clip-art designs or say pre-made illustrations should be a big no because it will make your logo look cheap and give an impression that it has been hastily completed. A logo should be impressive enough to leave a long lasting mark on the audience’s mind.

Logos in Grayscale and color-

A logo designer must keep in mind that he should constantly keep checking the design in color as well as in greyscale, so that he can be surer about the final look of the logo, be it in color or in grey.

Avoid plagiarism

One must make sure that the logo design is exclusive and not copied in any manner, be it photos, text or any other element. Logos are subject to copyright, therefore, be sure of what you create and get it registered so that you stay away from plagiarism. After, designing a logo make sure you cross check every time that there is no copied item in your design.

Deciding the Color scheme-

Colors can play a very significant role in building or breaking the corporate image. They catch people’s attention much before any text or image. So, be sure of incorporating good color schemes, which goes with the brand and with eyes as well.

Avoid complex designs-

Complicated looking logo can prove to impact exactly opposite than the target reaction. If a customer cannot remember or understand your logo then your sales would be affected. Therefore, make sure you choose a unique but simple design for your customers to understand it and remember it easily.

These are some points which should be kept in mind all the time to create a stand-out design. One must always keep the client’s requirement of a logo design paramount, no matter what you should give his choices utmost preference. Though you can always give suggestions.

What Makes Branding An Important Factor To Startups And Small Scale Businesses

In case you're thinking about how to emerge your startup or small business in the present scenario of competitive markets, I have one word for you: BRANDING.

You may believe that branding is usually for the big companies who have big budgets and bigger marketing plans. However, branding and marketing is equally imperative for small organizations too, even more. Nowadays, it’s very easy for your competitor to copy your products, duplicate your concepts and even steal your idea. The one thing they can't steal from you? It’s your Brand. It's undeniably yours.

Basically, your brand is the way clients feel when they consider you. You can consider it your ruputation. Things like an astonishing logo, cordial staff, solid items and a perfect site can enable individuals to shape a positive impression about your independent company. Yet, to be successful, you have to begin with a legitimate vision of what your organization speaks to.

Whether you believe it or not, if you have a company existing, big or small, you have a brand. How you fabricate that brand can represent the moment of truth your prosperity.

Building Your Brand

A brand is established on the core vision of your organization. And through branding, you use these center ideas into a feeling your clients can interface with.

With regards to getting their brands off the ground, small companies and startups we see on BrandWand regularly begin with the accompanying building squares.

Characterize your main goal and target group.

You ought to have the capacity to tell people in a single sentence what you do and who you do it for. When you have that nailed down, chip away at a 60-second elevator pitch.

Consider how you vary from your rivals.

 Possibly you're the well informed, free thinker in your industry. Or, maybe you are long-established, trusted and dependable one. Clear up how you emerge from the opposition.

Make a solid visual personality.

The logo to your company is the bedrock of your brand, so take the right amount of time and get it developed with the help of your creative agency. The Creative Agency will help you to translate those core concepts into a memorable logo.

Build up a brand voice.

Giving your image human attributes—like quirky, fun and active —will enable you to communicate and connect well with your audience. As an entrepreneur, don't be reluctant to give your identity a chance to sparkle.

Test your thoughts.

 Before you apply your brand identity to all your different collaterals, run your logo and key messages by individuals from your intended interest group. Do they comprehend the advantages you are conveying?

Put resources into advertising materials.

The creative agency can use the look and feel of your logo to broaden your Brand Image. The key client touch points will probably incorporate your stationery, website, social media, sales kits, brochures, flyers, hoarding, EDMs, leaflets, etc.

Maintain consistency.

Branding is always bound to applying your qualities to all that you do, unmistakably and reliably. From the way you answer the phone to your Twitter symbol, all that you do should delineate to your brand's center ideas.

Receiving the Rewards

While building a brand might be less demanding and more moderate than you envisioned, despite everything it requires some time and money (which is something most entrepreneurs need).

So why is it worth the exertion?

 Here are a couple of ways fabricating your brand with a help of a creative agency can help your business grow

Emerge from the opposition.

There are times when the customers have multiple options to come to a decision. At this point, your branding, which will highlight your uniqueness, will help you stand out from different competitors.  

Fabricate Credibility.

If your logo appears as though it was put together without much care, clients will expect the same from your products and services. To build up faith, you have to look trustable.

Boost the worth of your offering.

 There's a reason people will pay 75% more for Coke than a nonexclusive rendition of cola. Branding hoists your offering from an item to an extraordinary item.

Influence your company to look greater.

It’s more convenient to run your business out of your kitchen, however, your customers don’t need to know that. In the event that they do, they won't be as liable to remunerate you decently.

Develop verbal publicity.

At the point when the customers connect with your brand emotionally, they develop a trust and faith in your brand. This loyalty always lead to growth in word- of- mouth business.

In a business atmosphere where the web, online networking and innovation make a great deal of static, it's essential to build up a remarkable brand voice to slice through the demand. Building a brand is an energizing procedure. Appreciate it and the rewards it brings.

Some Frequently Asked Questions About Advertising Agencies

1. What is it precisely that you require from a publicizing organization? 

That is the main inquiry that should be managed forthright, in light of the fact that offices offer many administrations and others are centered around giving administrations in a single zone just while others have a decent variety of administrations. This Advertising agency in Delhi can design a way to deal with your intended interest group, looking into the feasibility of your item, making brand consciousness of your item, expanding deals, choosing media, maybe all above or nothing unless there are other options? This is where you unmistakably characterize you're objective in advance and play open books with the specialist organization. Since you have characterized you're objective and are completely clear about what benefits your independent venture needs; now you will have examined over the advertisement organization proposition and seen their offerings.

2. Because a promotion organization offers an administration does that mean you have to become tied up with it? 

Once more, your target should be clear. An unmistakable target will enable you to know when it should be accomplished and best practices to get you there. Since comes about is the name of the diversion, what are the numbers, estimations do the organization guarantee to convey. Not all administrations convey similar numbers so picked the administration that will convey you've wanted a result. Now that you're content with the numbers, you have to fulfill the organization as well...

3. What is the cost? Would you be able to manage the cost of their administrations? 

Possibilities, on the off chance that you must the purpose of a meeting with them then you can manage the cost of their rates and with a strong system with respect to the promoting organization, you ought to an expect a decent edge of profits.

4. what the advertisement organization does?

 Another factor that not very many individuals ever focus too is the contrast between what they need and what the advertisement organization does. This is the place you should make the inquiry... "It is safe to say that we are picking this organization since they are the best or on the grounds that there is a particular methodology or battle we need to be propelled from this promotion organization?"

5. Would it be advisable for us to have a meeting and how frequently? 

Gatherings ought not to be held for the meeting. Be that as it may, when held they must be profitable and productive. Truly! At first putting names to faces builds trust and believably and that should do the trick for quite a while.

6. What ability does the promotion business illustrate? 

All organizations have their shortcomings and qualities however because of that what makes this particular supplier extraordinary in their approach, arranging, system and so on.

7. Will the promoting organization be capable of now taking care of new and existing clients completely?

8. Does it make a difference how far the organization is?

9. Is it the promotion organization that will build up?

 The entire crusade without any preparation to complete or will we be relied upon to have a contribution from the through and through?

10. Results, comes about, comes about is as yet the name of the amusement; along these lines do we like the outcomes that our publicizing organization or not?

Designing A Brand Can Change The Strategies Of Your Brand.Here's How.

A very important task when creating a brand is investing in its design which is critical to creating the brand identity. The power of brand building lies in its design. It is imperative to go beyond creating the visual of a brand and assuming it is what it takes to sell the brand. 

Why Hiring A Brand Agency Is Important To Bring Results!

It is imperative to have a branding agency to create a brand for you. It is not a very easy job and needs professionals who will execute the marketing exercise seamlessly. A branding agency provides the complete solution that fulfils all your marketing requirements.

Branding requires certain factors which go into creating a brand-

Timing is a very important factor when considering the marketing plan. When to start the branding exercise and when to market the brand is the foremost decision that is required to be taken. A marketing plan is formulated that is strategized by the Brand Agency considering all the market factors and current situations which are to be followed according to the time and activity. It helps the brand agency to be clear on what lies ahead and helps them follow a timeline.

Implementation of the marketing plan comes second to planning. Without execution, there is no branding. By concentrating on the marketing tasks at hand and communicating effectively to the audience by different means and channels is most effective.

Goal setting is very important to a branding exercise which envisions the result of the implementation and the target to be achieved to create a brand. To keep the exercise active and keeping lead generation active, various plans need to be formulated to retain the existing customers and bring in new ones.

Foreseeing results without which Branding is a fail. If the results are not collated to figure out the impact of the marketing exercise, then the right basis will not be formed. Through gathering results and focusing on areas that require work, an effective plan can be made. Only a branding agency is an expert in analyzing and forecasting the results which in turn are used to implement future plans.

The above points conclude how branding is not an easy task and expert branding agencies can help a company execute the right plan and help bring results.

An Estonian Startup; Skype

Do you know where Estonia is? Have you heard about this place before? Okay, what if I ask you; have you heard about Skype? Well, it got its soul in Estonia. Nobody knew where Estonia is! Somebody said it’s halfway between Stockholm and St. Petersburg. Now, people say it’s where Skype originated.

A team of people in Estonia started working on the backend preparation, a revolutionary change in peer-to-peer communication; which also is a reason behind name Skype (Sky Peer-to-peer). Their work schedule included sitting anywhere and working, having that one dream that bound them all.  After they were successful in making the software, in came the investors and supporters, who took it to another level. It required Marketing, and that’s what it got.

Niklas Zennström and Janus Friis, who already had success in making Kazaa (Peer-to-peer file sharing device); were the ones to give it the current form as they wanted to test their hands on this alongside the Estonian engineers. They thought about developing a device from the backend, and convert into something that people could use as a telecom device by just having an electronic device and Internet connection. Telephone rates and roaming charges were already on a high, so they though this to be the ultimate solution.

They decided to name it Skyper, but because they couldn’t get the domain name with Skyper, they decided to change it to ‘Skype’. And the ones who’d use it will be called ‘Skyper’; brilliant move!

In 2005, E-bay acquired Skype for $2.5Bn; the founders began to invest in a streaming service called Joost, but that failed, which made E-bay incur losses. In 2008, E-bay thought they overvalued Skype, and decided to pull out.

In 2010, Skype ventured into Skype 4.1, making it available for Windows, Mac, Linux; and had its eye on entering the mobile market. In 2010-11, Video call functions came into Skype for Mobile Phones. In 2011, Microsoft acquired Skype, and groomed it to give the integrated identity of Microsoft. It started the screen-sharing feature and group video calls, and vouched to provide an ad-free interface.

In November 2012, Microsoft announced Skype to be its official messenger, which boosted the users base. People could just log-on in through their Microsoft account, and could search through Bing Tab present there.

Skype started from Estonia, and has reached worldwide now! If you have an idea, go ahead with it; risking each strand of your potential. Think big and make it big. 

Does Zara Advertise?

We all have learned, or at least have heard about the Importance of Advertising in Marketing World. Webeing functioning in product parity market, with huge purchasing power, need to understand the scope and importance of Marketing and its tools.

Are You A Start-Up? You May Have Faced These Problems

The Startup is the newest culture or trend that everyone wants a piece of. The rookie mistake that everyone makes is probably the fact that they think if they have a good idea, it will surely succeed. Don’t fall into that trap. Having a great idea is just the tip of the iceberg. What follows is the execution and the resources required to execute it. Grit is the medium you use, the strategy is the key.