Effective Brand Building Strategy for Startups | Brandwand

Branding is one of the most critical and most overlooked challenges a startup faces. The already established brands on the other hand don't bother with it much unless they see their competitor doing it.

Establishing and building a brand isn’t easy especially if you are a start-up with limited resources but it is one key step that is a must if you want your startup to be memorable and well-positioned.

Let us take a look at the most important steps to be taken to create a lasting brand identity while you are building your brand:

1. Choose an easy to remember and memorable name:

Your brand’s name will have just 10 seconds or less to make an impression. This is why, your brand's name should be easy to memorise and pronounce, relevant and preferably rooted in the category your brand belongs to. A branding agency will make sure that the name is timeless, relevant and conveys your brand’s message clearly.

2. Emotion and thought-provoking brand messaging and identity:

The best way to connect with your target group is to trigger an emotional response that is favourable for your brand. This could be achieved by your brand’s identity, tagline, brand’s voice and even a brand mascot. Many times, Digital marketing agencies achieve this by aligning the brand's message with moment marketing, in the process, connecting with the most trending or tangible emotions and situations.

3. Develop a strong visual identity:

The Colour red is chosen by a lot of food companies as it is known to increase appetite. Similarly, the colour blue is used by big corporates in their logo to instil the feeling of position as well as stability in their consumer's minds. The colours of the logo have been used forever to create appropriate brand imagery and associations.

Like colours, Typography is also an important aspect of visual identity.  For example, the font serif comes across as conventional yet practical whereas Sans serif is considered younger and more youthful.

All these visual aspects are considered by a brand design agency while creating the brand identity or while building your brand.

4. Have a website that aligns with your brand identity:

Billions of people buy online. This makes your website your brand's virtual identity and acts as an online storefront to your customers.

A website can be a powerful medium to convey your brand messaging and to establish and reinforce your brand’s identity. This means that your website should use colours, fonts and imagery that matches your brand's colours and persona.

Even the website content and copy should complement the tone of your brand’s core messaging and positioning. For example, a casual and playful copy can work well for a branding agency’s website or a gaming website, while a technical and serious copy will be required for a hospital or pharmaceutical companies website.

5. Build a strong social media presence:

Social media presence is no longer optional, it is mandatory for brands to succeed.

Social media can provide a powerful platform to educate, inform, engage and promote. The most critical decision is to choose the right platform based on your target audience.

Just being present may not be enough though. Continuous engagement with your TG is important to ensure maximum benefit from being on such platforms. Be careful of the copy, images and content that you post. Content development has to align with the brand's persona, tone of language as well as ongoing objectives such as a campaign or promotion.

6. Calibrate brand promotions with the brand’s voice and TG:

It’s imperative to choose the right platform, right creative and right messaging when promoting your brand online. Most of it can be decided by studying your TG, its behaviour and the preference of the targeted demographic.

Instagram works well for premium brands whereas LinkedIn works well for B2B brands. Social media influencers have proven to be effective for promoting beauty brands while youtube is known to have given a tremendous boost to the gaming industry. Choose wisely and give enough budget to your campaigns to see favourable results.

These strategies go a long way in establishing a brand in the minds of its TG. Brandwand, a startup specialist agency has mastered the art of developing and implementing effective brand building strategies for startups. They have over a decade of experience in brand development, brand management, brand building and digital marketing and have developed, launched and nurtured many startups successfully.

 

What Are The Benefits Of Humanizing Your Brand?

Whether you want to grow an audience, sell a product, or provide a service, you need to build trust first. To get people to come to you, you need to give them a reason to choose you over all the other options out there. Sounds challenging, doesn't it? Well, it's not actually that difficult, as long as you're willing to put in the effort.

People respond to people - that's how it works. Instead of robotic marketing tactics, focus on being relatable, interesting, and most importantly, HUMAN. Have you ever noticed that all of the posts on a blog are written by an "admin"? Who is this “admin” and do you know them? Generally not. 

It's not going to work in your favor to appear mysterious here. It's important for your audience to understand not only why you do, what you do, but also to get to know your brand and the people behind it.

Maintaining a consistent voice for your brand is crucial to making it relatable. We all love seeing how companies run and who runs them - especially before we hand over our hard-earned money. Being open makes a brand humane rather than seen as a faceless organization.

You can humanize your brand by putting a face to a name while connecting over ideas that others can easily understand and believe in.

A great way to ensure that your brand has a clear voice is to give it a personality and style of communication. Even if multiple people are running the show, think of your brand as an individual.

Here are some of the best ways to humanize your company and make it even more approachable.

Share valuable content

No matter if you share original content, curated content, or a combination of the two, make sure what you share is relevant to the people you're trying to reach. Encourage them to ask questions and engage in conversation. This will give you “human” bonus points. There will be a magnetic pull toward you since your audience will see that you care about them beyond gaining more traffic or securing a sale.

Be transparent

Share the story behind that company name, product, and journey! Being transparent creates likability and encourages people to keep supporting and following you. Keep your stories relevant and align them with your mission and brand values. Don't forget to share the things that push you, fuel you, and keep you going.

Build relationships through social media

The social media landscape is constantly changing. Connect with your audience on a personal basis, reach out where they are present, and build your presence and they will see you, know you, and follow you. Social media is an essential and highly beneficial tool for interacting with your audience.

Show gratitude

Thank your audience in every way you can. Make them feel good in whatever way you can. Make sure you thank those who help you achieve your goals and support you when you celebrate your wins. By showing your audience their role in your success and how they are appreciated, they will subconsciously become emotionally invested in it. Everyone wants to be a part of something bigger.

It is in every brand's best interest to connect with their audience on a human level, regardless of industry. We live in a competitive world, and to achieve the success and engagement you desire, you will need to put in the effort and build genuine relationships with people. Bring your brand's personality to the world, and they will want to follow and support you for many years to come.

Connect with Brandwand, the top creative advertising agency in Delhi known for its 360 marketing services, and build a strong brand with the help of seasoned professionals. Brandwand is known to have developed, nurtured, and promoted many brands, especially startups, and helped them carve a niche in their respective industry.

Why Does Your Company Need A Digital Strategy? | BRANDWAND

When everything is going digital and businesses are working online, having a digital strategy is crucial.

The digital strategy entails an approach with direction, an in-depth understanding of the target audience, opportunities, and the ability to leverage an online presence to tactically support and drive a business forward.

Digital strategy is an impactful digital direction based on informed information and decisions rather than built upon assumptions. 

However, when it comes to digital strategy, there are no one-size-fits-all fits because every business has its own set of obstacles, competitors, and audiences with specific personas to target.

Here are a few reasons why a digital strategy is beneficial-

1. Helps in business discovery

By using digital strategies, businesses are able to discover new opportunities. Seeing what others are doing and what we're leaving out helps us accomplish and understand what's absolutely necessary and how we can build our presence.

Digital strategies help us re-evaluate and optimize the company's goals, current tactics, target audience, and more.

2. Helps eliminate missed opportunities

A digital strategy helps you overcome missed opportunities. It allows us to improve our analysis and identify our strengths and weaknesses. As a result, we can improve our strategies by identifying areas for better optimization and new areas to target. This eliminates the risk of missing any opportunities.

3. Helps reach out to the audience

The majority of people constantly access content online via their smartphones, laptops, desktops, and any other technological device. When your target audience spends most of their time online, this is where you should focus your marketing efforts.

A cohesive digital strategy will allow you to reach your target audience more effectively, using the platforms they prefer, such as Google, social media, email, etc. 

4. Helps differentiate

Standing out from the crowd and cutting through the noise is possible with the right digital strategy. Utilizing new digital trends or nurturing your audience with content that informs and educates them will help you go a long way.

If you don't have a clear strategy, your experience won't be cohesive, and your business won't stand out. Therefore, developing a strategy is essential. 

5. Provides clear direction

You can outline and create a clear path to strategic goals by creating a digital strategy. It will also help you determine what benchmarks to reach and what tactics will lead to success. 

Consider improving your digital presence and strategies to get the best results. 

Find out how Brandwand, the top digital marketing agency in Gurgaon, can help you with custom-tailored strategies for your business. The agency has worked with many brands and has been responsible for their visibility and success.

Brandwand excels in digital marketing, and due to them being an expert in brand strategy, they are able to provide and implement well-rounded strategies’ for the brands they service.

Also read-  What are the Benefits of Humanizing Your Brand?

Marketing Tips For Start-Ups

'In this world of endless competition branding is a key element.'

The success of a start-up often depends on its approach to marketing and branding.

The Importance And 4 R’s Of Branding

“Every brand has a story and branding narrates that story.” Branding is the soul of every business. A good branding strategy clearly defines the goals and objectives of a particular brand to stand out in this competitive environment. Strong Branding means initiating a positive bond between the business and the clients.

Brand Interior And Its Exposure

The era we are living in currently with the advancement in technology is actually new, and still in the evolution process. Internet facility has become untethered because of Wi-Fi connectivity that took a leap to come in existence in recent years. Also, it led to increase in the speed of Mobile Internet. The advancement came with introduction of iPhone, with its super-compatible operating system. It was more like you are carrying a computer in your pocket.

In this new design-led area, two major things are happening:

- Everyday experiences are being virtualized, Whatever Human experience we used to have, are now being converted into Apps and software. You need to book a taxi? No need to go on running on streets, book it through your phone! Need Groceries? No need to go and buy, order through your phone! Adding filters to your photos, edit your photos on phone itself. There are so many possibilities that have been opened through this gateway.

- Customer connection with Brands has become deep and meaningful. The more the brand is niche, the more people get attract to it. Brands have their own identification, and the brands you use; build your identification. They target the insights of the customer problems/requirements and market their brand according to it. Need to lose that extra body fat? Contact us. They set the message that gives you a personal touch, and excites you to dig deep into their branding technique! And that’s what causes deep interactions between brands and customers.

Designing doesn’t strictly mean being pretty. Designing doesn’t necessarily mean good usability. Good design doesn’t even have to involve technology. The perfect design is where you engage you audience in it, and invoke interest in them to look for more, or to look deeper. Gone are those days, where a bit of creativity made you have an edge over others. Now everybody has expanded the horizons of their mind in Branding, and has increased the difficulties for their competition. The designing feature is to be different and inviting, and just not be anything for the sake of it. ‘New and fresh’ attracts people, if added with a witty touch. So, the next time you think about designing, think about decorating your house interior, where you would want people to come and visit.

Instagram- A Growing Platform for Marketers

There is no surprise in how Instagram has emerged from just being a social media networking site where people used to share selfies, photos, and videos to the foremost social media marketing platform. Just like other social media platforms Pinterest, Facebook, Twitter, LinkedIn and etc., nowadays people are equally involved in making their existence on Instagram too. Making this as a benefit, Instagram is gradually becoming the new favorite of every marketer, just like Facebook used to be there in the past few years.

Nowadays, when creating content has become an important element in any business marketing strategy. In that case, Instagram comes with a lot of opportunities. This includes representing the brand on the digital platform and presenting it to bigger platform by making a connection between users who are constantly on their phone.

Instagram as a tool for marketing helps the marketers to create, implement and execute campaigns after analyzing and understanding the target audience’s preferences. Their preferences can include their likes, dislikes and interests. As an outcome, Brands started giving preferences according to the audience's involvement by making polls, podcasts, quiz and campaigns. Apart from this from this, companies are also able to reach a vast number of audience geographically through Instagram.

Instagram also helps brands to connect with their audience directly, which in return enriches the effective brand-consumer relationship and helps in brand development through different events carried by the companies on their Instagram handles.

Today, Instagram has made a remarkable place in the world of digital marketing. Having an active and well planned Instagram strategy for your business is a great technique to involve your audience on daily basis by the power of pictures and videos.

The Competitive Market And The Creative Advertising Agency

For any business or brand to run successfully, a good marketing strategy is a must. One must have all the important elements one needs to stand still in this competitive market. For this working with a creative design agency proves fruitful. The agency will help you provide all sort of helps to promote your business, including designs, advertisements, digital services etc.

Here are some reasons showing the importance of investing in a creative design agency-

     1. Online Presence

Online presence these days have become a must. If you are not online that means you lose the customers who are online, resulting in huge loss in your business. Online marketing has grown with time and it has the ability to help grow your business as well. Going online always proves feasible since you can stay connected via your website.

Many companies prefer going to a creative design agency in order to develop a website for their brand or business. A well developed and well organized website impresses the customers and also helps you establish your roots in the market.

Creative agencies help you deliver the message you want to give to your customers. The better the website or the visual presentation of your work, the better footfall and eventually customer bank for your brand.

2. Strong Competition

The increasing development in the market has encouraged various brands to thrive hard to be visible. The chase to deliver best results has hiked the competition in the market. To compete in this strong market, one must be fully loaded with all the qualities and specifications making you capable for the competition. Thus, a creative service becomes a must to make you strong enough to be able to stand still in the wind of the competition. Not having the required resources will make you weak and will lessen your scope of staying in the competition.

3. Improves Advertising

Website development, smoothens the flow of your business and acts like a catalogue expressing your ideas and motives. Thus, a website alone acts as a very strong advertising agency and a creative design company proves fruitful in making this tool powerful enough.

4. Available 24/7

Availability is the foremost important aspect of any business. Having a website makes you available 24/7. So, when a customer approaches you, your physical location maybe closed but your website is open for all the services. Thus, a creative agency helps you staying in touch with the customers on social media every time.

5. Brand Identity

In order to establish your brand identity, one needs to work smart. One needs to have great attraction of consumers so that it helps your brand to gain what you need, an identity. A creative design agency helps you to establish and uplift the brand identity of your brand. Thus, enhancing your availability in the market.

6. Good Communication Process

Strong communication skills are very necessary for a brand to position itself among the best of the best. If you lack in your communication skills, then, you may fail to impress the customer. A creative service can help you have direct contact with the customer including various formats like blogging, digital marketing etc.

Thus, the above mentioned reasons show that, having a creative design company by your side proves healthy and beneficial for all your ventures.