Marketing Tips For Start-Ups

'In this world of endless competition branding is a key element.'

The success of a start-up often depends on its approach to marketing and branding.

Larger companies have larger budgets to spend on branding.  But there are several things  even a start-up can do to make the brand grab customer’s attention and make the business renowned without stretching the budget.

There and many brand development tips and marketing strategies for start-ups –

Brand Differentiating and Positioning -

To differentiate your brand, you have to create a unique perception in the mind of consumers. This is not only by brand building colors or logos or other superficial elements but also by using a good branding strategy to position your brand. The positioning should help consumers see and appreciate the greater value of your brand over competing ones in the market.

 ‘As visuals are more appealing and attractive rather than the textual representation.’

 A brand style guide -Before we start designing work, it’s important to figure out the details of your design strategy, like your brand color palette, fonts, and design do’s and don’ts. A brand style guide is a great way to organize your design details and make sure that the designer and anyone else working on your brand is on the same page with the brand’s direction.

Online Presence -  In the age of social media and digital marketing. your web presence is both more important and more complicated than ever.

A website - The website is the comprehensive description of the company and when people visit the website, the look, feel and experience should be consistent with the rest of the branding.

Brand Development - Your name, logo and URL needs to stand out from the crowd and actually connect with the target audience.

Development of the best-fit brand name, iconography, and/or logo should be done. Get creative. The target audience should be able to connect with the logo in one glance.

 Blogging, PR and Videos - The blog is your marketing front foot – make sure it communicates well on behalf of the brand. Blog sites should be set up properly and designed professionally. Editorial strategies need to be developed, writers appointed, guest programs implemented and the most important is content, it should be carefully planned and produced.

Public relations - Advanced digital PR techniques such as viral, crowdsourcing, community, and WOM should be used to enhance day-to-day digital PR. Maintaining PR is the most crucial part of a business which should be done precisely.

 Videos - Viral videos/games are all about great, original ideas, content, and production. Easy, animated way to market your business in a short time.

BrandWand is a Delhi-based marketing agency, which specializes in Brand Development and marketing for startups. The agency is well known for its budget-friendly work with startups. They provide integrated marketing services to start-ups that fuels their growth.