How To Overcome Marketing & Advertising Challenges As A Startup?

Marketing and advertising are two of the most important aspects of any startup. It is not just about the product or the service that a brand offers but it is also about how it positions itself in the mind of its intended audience.

In recent years, the marketing and advertising sector in India has developed at an exponential rate, with several entrepreneurs joining this field.

Startups' greatest challenge is finding an agency that can provide them with solutions that will work wonders for them and help them establish their presence.

Agencies offer a variety of services to their clients but marketing and advertising can be seen as the lifeblood of any startup. It is through which they make their first impression on potential customers. Marketing is not just the promotion of products; it also includes developing strategies for getting the desired attention in the marketplace.

The right marketing and advertising are really important for startups to get the right traction. To overcome any obstacles, one must be innovative, adaptable, and efficient with the resources at hand.

The following tips will help you overcome marketing and advertising challenges as a startup:

• Identify the best channels to promote your product or service effectively.
• Stay relevant by understanding what marketing trends are followed in your industry.
• Create content that resonates with your target audience.

It is not only about creating awareness for your product or service. It is about how you do it, and how you make a lasting impression among your audience.

If you are a startup brand and need help with your marketing and advertising plans you can simply reach out to Brandwand, a top Marketing and Advertising agency in India.

With their multi-industry experience and a sound team, they can help you overcome marketing and advertising challenges by providing you with the right solutions. 

Branding Techniques That Every Startup Should Know

Branding is a technique that helps you create a memorable and distinctive image for your company. It can be used for branding your product, service, or brand.

Branding is a powerful tool for building trust but it's not always easy to know what works and what doesn't. Here are some starting points for your branding:

1. Your brand is the identity of your business.

It is what people think about when they hear your name, or a nod in recognition when you walk into a room. Your brand is how people see you, and how they talk about you. Your brand is who you are to them.

2. Your brand's identity gives you leads

Your brand identity is your company's personality. It's what makes you different from all the other businesses in your industry and helps people find you when they're looking for something new.

It's also a lot easier to build a brand identity than it is to build a company’s brand—because a brand is all about expressing your values, while a company's values are typically more abstract and harder to pin down.

When you have a strong brand identity, you'll be able to attract customers who—when they find out what you do and who your team is—are ready to buy right away. That makes them much more likely to become loyal buyers over time, which means more opportunities for growth and profits!

3. Content Marketing

Content marketing is a branding technique that's all about creating content that's relevant to your audience and gets shared. So, if you're looking for a way to make sure people know who you are and what you do, content marketing is the way to go!

4. Digital Marketing

Digital marketing is a branding technique that has been around for a while. It is the use of digital channels to reach out to customers and potential customers. Digital marketing can be used in many different ways, such as email marketing, social media marketing, search engine optimization (SEO), and content marketing.

The goal of digital marketing is to create awareness about a product or service and drive sales. It can also be used to build relationships with customers by providing them with valuable information about the company’s products or services.

It is an effective way for companies to reach their target audience because it allows them to advertise their products or services on various platforms such as social media, blogs, websites, and mobile apps.

5. Influencer Marketing

Influencer marketing is the process of targeting and reaching people who have the most influence on the purchasing decisions of your audience. This can be done through paid advertisements, but it is more likely that you will find success by partnering with a popular influencer who already has a following.

Everyone knows that the world is full of startups, but few know how to turn their startup into a brand.

A brand is an emotional connection between your startup and your target audience. It's something that makes them feel like they have a friend in you, someone who understands what they're going through. But how do you build a brand when you don't have any money or resources?

It's easy! You just need to know what kind of emotional connection your target audience wants from their new best buddy—and then go out and give it to them.

Brandwand is a leading provider of branding solutions and marketing services that helps companies develop their brands, create content, and manage their digital presence.

Rebranding to Keep Pace With an Evolving Business | Brandwand

Before understanding rebranding, it is important to understand what the term brand means. The term brand can be explained as a set of physical or nonphysical attributes, symbolized by a trademark which can be a name, logo, etc., which once operated properly creates value and influence.

Branding is an essential part of business as it helps set an identity for a business in the market separating it from its competition. Rebranding, on the other hand, as the word suggests, is a process to alter the image of a product be it the name or the logo, rebranding can be defined as the creation of a new name, term, symbol, design, or a combination of them for an established brand to develop a fresh new image in the market.

WHY IS REBRANDING IMPORTANT?

There are various reasons why an organization might consider rebranding, given below are a few-

RELEVANCE:

With a market that’s ever-growing, an organization might need to opt for rebranding to stay fresh, updated, and relevant. Brands need to stay relevant to their target customers and keep up with the pace and the ever-changing consumer needs. In order to grab the attention of its customers and to keep up with the changing times and demands in the market, a company might opt for a brand change to better suit the relevance of the customers.

DIGITALISATION:

Living in the 21^st century, the wants and needs of consumers have evolved from the earlier lot, they opt for a more tech-savvy approach and in this era of digitalization it would be a sin to not follow suit. Having a logo and a renewed approach in today’s world can do wonders for a business

MERGERS AND ACQUISITIONS:

A merger is when two entities combine to form a single unit, mostly when this happens there are two different and unique audiences to communicate with therefore there is a need for change to refresh the brand image and value.

In the case of acquisition, the dominant side would prefer to rebrand the company according to their client needs and specification.

LEADERSHIP CHANGES:

Change is one of the constant things in life, similarly, it is bound for a company to go through structural change. If a founder departs a new person will take his place, be it professionally or hereditary. When this happens, the entire company starts going through a structural change, and hence the need for rebranding comes to play.

REPOSITIONING:

Taking a brand to a new position is an involved process e.g. from an economy brand to a premium brand. And this process, without a question, requires a rebrand to signal a change in direction, focus, attitude, or strategy to its target market.

In conclusion, branding decision has gained growing importance in the last decades because it has an important influence on the company's performance, but at the same time, it continues to be one of the major challenges for marketers. Rebranding is also a very difficult decision to make because in this case, the challenge is to rethink the image and the positioning of the brand in a way that will not create confusion in the mind of the customer. This is where an experienced brand agency or a brand marketing company comes in. They, with their expertise and professionalism help with the transition of rebranding.

Brandwand, a full-service marketing & advertising agency in Delhi has expertise in branding, brand development & rebranding. They, with their marketing-infused insights and creative prowess, ensure that rebranding not only brings in a changed personality but also more engagement with the customers and better brand visibility.  

Effective Brand Building Strategy for Startups | Brandwand

Branding is one of the most critical and most overlooked challenges a startup faces. The already established brands on the other hand don't bother with it much unless they see their competitor doing it.

Establishing and building a brand isn’t easy especially if you are a start-up with limited resources but it is one key step that is a must if you want your startup to be memorable and well-positioned.

Let us take a look at the most important steps to be taken to create a lasting brand identity while you are building your brand:

1. Choose an easy to remember and memorable name:

Your brand’s name will have just 10 seconds or less to make an impression. This is why, your brand's name should be easy to memorise and pronounce, relevant and preferably rooted in the category your brand belongs to. A branding agency will make sure that the name is timeless, relevant and conveys your brand’s message clearly.

2. Emotion and thought-provoking brand messaging and identity:

The best way to connect with your target group is to trigger an emotional response that is favourable for your brand. This could be achieved by your brand’s identity, tagline, brand’s voice and even a brand mascot. Many times, Digital marketing agencies achieve this by aligning the brand's message with moment marketing, in the process, connecting with the most trending or tangible emotions and situations.

3. Develop a strong visual identity:

The Colour red is chosen by a lot of food companies as it is known to increase appetite. Similarly, the colour blue is used by big corporates in their logo to instil the feeling of position as well as stability in their consumer's minds. The colours of the logo have been used forever to create appropriate brand imagery and associations.

Like colours, Typography is also an important aspect of visual identity.  For example, the font serif comes across as conventional yet practical whereas Sans serif is considered younger and more youthful.

All these visual aspects are considered by a brand design agency while creating the brand identity or while building your brand.

4. Have a website that aligns with your brand identity:

Billions of people buy online. This makes your website your brand's virtual identity and acts as an online storefront to your customers.

A website can be a powerful medium to convey your brand messaging and to establish and reinforce your brand’s identity. This means that your website should use colours, fonts and imagery that matches your brand's colours and persona.

Even the website content and copy should complement the tone of your brand’s core messaging and positioning. For example, a casual and playful copy can work well for a branding agency’s website or a gaming website, while a technical and serious copy will be required for a hospital or pharmaceutical companies website.

5. Build a strong social media presence:

Social media presence is no longer optional, it is mandatory for brands to succeed.

Social media can provide a powerful platform to educate, inform, engage and promote. The most critical decision is to choose the right platform based on your target audience.

Just being present may not be enough though. Continuous engagement with your TG is important to ensure maximum benefit from being on such platforms. Be careful of the copy, images and content that you post. Content development has to align with the brand's persona, tone of language as well as ongoing objectives such as a campaign or promotion.

6. Calibrate brand promotions with the brand’s voice and TG:

It’s imperative to choose the right platform, right creative and right messaging when promoting your brand online. Most of it can be decided by studying your TG, its behaviour and the preference of the targeted demographic.

Instagram works well for premium brands whereas LinkedIn works well for B2B brands. Social media influencers have proven to be effective for promoting beauty brands while youtube is known to have given a tremendous boost to the gaming industry. Choose wisely and give enough budget to your campaigns to see favourable results.

These strategies go a long way in establishing a brand in the minds of its TG. Brandwand, a startup specialist agency has mastered the art of developing and implementing effective brand building strategies for startups. They have over a decade of experience in brand development, brand management, brand building and digital marketing and have developed, launched and nurtured many startups successfully.

 

Ways For Efficient Organic Growth Of Startups

 

In today’s time, competition in the industry is gradually increasing. Every start-up believes that they don’t have the same recognition, reach, and budget like the established giants. But with careful planning and strategic execution of a proper marketing strategy, the startups can establish themselves in the market and achieve business goals as well. One of the most important factor influencing a brands success is its ability to accomplish organic growth.

Marketing Tips For Start-Ups

'In this world of endless competition branding is a key element.'

The success of a start-up often depends on its approach to marketing and branding.

Have a start up in mind? Let us shape it up for you

Have a start up in mind?

In the past 5 years, we have seen a boom of startups in every single industry, be it technology, real estate, education, F&B, travel, furniture, etc. There are new startups coming up every single day all around the world.  We all know there’s already a lot of competition in every single industry, hence it’s extremely important to grab the limelight, or else your existence will fade away.

If you are a startup, you need a strong online presence, but you can’t do it all alone. Here’s where we, Brand Wand come in the picture. We have been on top of the marketing game for the past 2 decades. That’s one reason why we understand no two companies require the same kind of marketing services, hence the strategy must also differ. Luckily we have quite a lot of experience in that. Our mastermind, Mr. K. Ranjan has been executing impact ads and campaigns for various esteemed companies.

It is vital for a startup to have their launch as loud as possible as the first wave of communication will form the first perception of the startup in the customer's mind. So what you are communicating to the world must tell your story clearly and this will only happen when you and your marketing agency are on the same page and in sync. This will give your campaign a structure and a strong strategy to follow, as we will analyze who your competitors are, what the typical consumer journey looks like, what competitors are doing, what brands (in and out of your industry) are doing that works and the cost-effective opportunities to explore for your business.

These are just the basics on which the framework of the campaign will be designed. Deciding where all it will be promoted is the next step after designing impactful creatives. It’s important to reach the target audience because if it doesn't, all the investment made in promotions will go to waste as there will be no brand recognition.

Again, if you are a startup, let us help you grab eyeballs and make your business boom!

The Importance And 4 R’s Of Branding

“Every brand has a story and branding narrates that story.” Branding is the soul of every business. A good branding strategy clearly defines the goals and objectives of a particular brand to stand out in this competitive environment. Strong Branding means initiating a positive bond between the business and the clients.

Branding Agency: Fueling Your Marketing Processes

Advertising is something which every business desires and availing the services of a Branding Agency is something most businesses opt for in order to be very professional and apt when it comes to Branding and marketing. Since, publicity can be both negative and positive, having a Brand Management agency will help you in dealing with all the negative publicity and converting it into some positive advertising.

Making sure that your business enjoys the positive limelight, an agency guides you through various steps to make sure you reach to your goal without any hindrance. To ensure the same, a Branding agency puts in efforts to make your brand identity very strong and reliable. This boosts your image among the TG and hence, any negative publicity proves to be less damaging.  

When you start a business or plan to advertise your products and services, having an experienced assistance is what you should look out for. A Brand Management agency by your side at the right time is the key for a successful image creation among the TG.

Selecting a Branding agency involves a lot of steps and the key ones are; what experience does the agency hold, what is the clientele, what are the services they offer and what fee they charge. The agency you will select will have the responsibility of uplifting your Brand image and making it popular among the audience. Thus, making sure that the agency you choose has the capabilities to execute what you’ve envisioned is necessary.

Brandwand is one such branding agency who will act as your Brand Manager and take your Brand forward in the advertising and marketing game.

Evolve Your Brand By Creating Digital Content On The Top Platforms

Growing a brand is not an easy task. One needs a brand design agency to achieve the goals of the company to build a brand stronger and better from others in front of the target audience.

We know that a brand needs to be well-posted on various channels of the media. As digital content builds brand reputation, it is important that you choose the right platform to create audience engagement.

Your brand is the reflection of your thinking. Virtual reality is one of the biggest platforms to reach the target market as it provides high-quality videos. It is even predicted to be $30 billion industry in the coming years. Except for virtual reality, augmented reality platform is increasing with time and is expected to rise one billion users by 2020. Augmented reality is like taking a camera view of a location and recognizing an image and adding the essential information to it for the interaction. 

It is also assumed that augmented reality will keep on dominating on mobile phones for travel, entertainment, education and business applications. Today brand management agencies in Delhi and other areas use project mapping to display videos, graphics (3D/2D) and images. This platform of project mapping is used to create viral marketing at events, product launches, conferences and many more.

Over the past year, due to the ease of new kind of technology, businesses find it very easy to use live video streaming platform such as Facebook and Instagram to introduce the brand on live videos and to keep the target audience engaged for a period of time. People love to see events ‘live’ and this has helped the companies to use this to their advantage. 

Live videos include live demonstrations, product launches, Q&A’s etc. With the trend of live videos, insta-stories and snapchat stories are also becoming people’s favorite. Instagram has taken 250 million users while snapchat has taken 166 million users on their platform. Companies use these story features to connect with the audience to increase the credibility and image of the brand.

The Struggle To Choose A Right Creative Agency

A Creative Design Agency is an essential of any advertising campaign. A terrible creative has the ability to destroy even the best and most creative campaigns. The sensory organ with which the gathering of people first judges any creative campaign is the eye. If the campaign is appealing to the eyes then it will definitely grab attention. This is the reason the creative outline or design of any brand is given so much significance, be it the plan of the item or the plan of the advertisement campaign. Creative Design Agencies comprehend this significance of the plan and are conferred and centered to convey the best eye-catchy outlines.

In any case, customers as a rule are associated with a contention to pick between a large and a small creative agency. The tussle is due to big agency offering a brand name and a feeling of value that comes appended with it while a small sized creative agency is an extraordinary example that creativity can abide all around and the imagination in thoughts and outline that it presents is praiseworthy. Other than they are also pocket-friendly.

Let’s see the pros and cons of a big and a small sized agency:

Financial plan

Let’s admit that advertising is an expensive undertaking and huge amount of cash is charged by creative agencies. Large sized creative design agencies are obviously enormous in structure, staff and in this way in their costing too. While, small scale agencies are more pocket-friendly yet the productivity of work may involve concern.

Administration Ability

Large sized creative design agency can deal with advertising campaigns that have a National reach while a , small scale agencies is a useful decision with campaign that take into account a specialty or are campaigns executed on a small scale.

Imagination

To be sure imagination can't be dictated by the span of an agency. Imagination is boundless and can abide in any and each place. In any case, large scale agencies are greater spots that harbor more creative people in this way more creative personalities take a shot at a specific inventive battle. Small agencies anyway are equipped for offering inventive outlines at a lesser cost while the quality isn't abundantly traded off.

The solution

Brands are constantly disposed towards accomplishing most extreme benefits when settling on a choice with respect to the kind of creative design agency they pick. They are continually attempting to get the benefits of both the large and small sized agencies clubbed into one.

A brand can achieve more noteworthy statures if the correct organization that suits your necessities is contracted!

Find The Agency Just Right For You

In these bleeding edge times, the slant to be the best and all the more crucially controlling the resistance from the confinements is the governing purpose of any business. There are different affiliations which don't get the introduction they legitimize in the Social Media go or on the web everything considered. At whatever point you search for a thing or association you are progressing on Google you will see that there are different assorted outcomes that show up in front while yours will be stuck on last pages. The same can be said with reference to electronic long range relational correspondence records of your association as your rivals may have a greater number of supporters and likes on their profile than yours. While you consider upon what is ending up being so awful answer is that you anticipate that somebody will arrange your yield with quality substance so you're the social event of people is pulled in towards your business or organizations. Some individual to enable you to get a higher rank on the convoluted web searcher that is Google. An ad agency in Delhi/NCR does completely this without a doubt.

When you search for an ad agency in Delhi/NCR, you ought to recollect who your proposed target group to be is and what are your essential fixations is. This will help the organization in brainstorming a game-plan and procedure for progressing and showing reviewing your vision. These workplaces will in like way engage you to comprehend the frameworks of web crawler stages with the target that you can have a predominant game-plan for your costs by means of online systems administration media advancing and web searcher exhibiting.

When you let the office know which sort of target gathering of spectators you require your site to fulfill, they will begin overseeing supported battles, mapping a game plan for the campaign and ask about the catchphrases which will enable you to score higher on the records of the Google Search Engine. The applicable watchwords help in showing your site to the expected intrigue bunch that you intend to target. The office will enable you to update your SEO and SEM techniques to help you with higher situating on the web crawlers. A moved battle will be composed which will profit you the most by helping you develop your business on the web. When you utilize a decent computerized office you will see the refinement in your online change and will get the reward of your industrious work.

With an inventive and specific gathering of work drive that is dedicated to your picture and Ad Agency in Delhi/NCR or elsewhere will take your picture and effect it to reach to an essentially more extensive gathering of individuals

Why Hiring A Brand Agency Is Important To Bring Results!

It is imperative to have a branding agency to create a brand for you. It is not a very easy job and needs professionals who will execute the marketing exercise seamlessly. A branding agency provides the complete solution that fulfils all your marketing requirements.

Branding requires certain factors which go into creating a brand-

Timing is a very important factor when considering the marketing plan. When to start the branding exercise and when to market the brand is the foremost decision that is required to be taken. A marketing plan is formulated that is strategized by the Brand Agency considering all the market factors and current situations which are to be followed according to the time and activity. It helps the brand agency to be clear on what lies ahead and helps them follow a timeline.

Implementation of the marketing plan comes second to planning. Without execution, there is no branding. By concentrating on the marketing tasks at hand and communicating effectively to the audience by different means and channels is most effective.

Goal setting is very important to a branding exercise which envisions the result of the implementation and the target to be achieved to create a brand. To keep the exercise active and keeping lead generation active, various plans need to be formulated to retain the existing customers and bring in new ones.

Foreseeing results without which Branding is a fail. If the results are not collated to figure out the impact of the marketing exercise, then the right basis will not be formed. Through gathering results and focusing on areas that require work, an effective plan can be made. Only a branding agency is an expert in analyzing and forecasting the results which in turn are used to implement future plans.

The above points conclude how branding is not an easy task and expert branding agencies can help a company execute the right plan and help bring results.

Bringing Ad Agency Talent To The Startup World For Success And Growth

Advertising agencies are a part of many mainstream events that take place in our communities. You see their active involvement in sports, creative projects, corporate social responsibility, promoting of arts and theatre, but there is one area that we don’t see their contribution. We see a shift in paradigm where small and medium enterprises are concerned; communities rally around to support these mushroom companies – but why haven’t advertising giants stepped up into this role?