Things One Should Keep In Mind While Branding

 

For any business, branding plays a very important role in establishing the brand. Branding not only helps standardize the brand’s communication but it also helps in brand recall value.  

Different Types Of Logo

 

A logo is the identity of a brand. It works as the face of the company and helps people register the brand faster.

A logo can be a graphic mark, symbol, or emblem that represents a company.

In your day to day life, you must be coming across various types of logos, to check some of their categories refer below-

 

1. Lettermarks/Monogram Logo - A lettermark or a monogram logo is generally used by businesses with a long or complicated name. The company uses the initial letters of the brand name and makes a logo out of it. The logo of Home Box office- HBO is a perfect example of such a type of logo.

 

2. Wordmark logos - These logos are font-based. The name of the brand through catchy typography is designed into a logo. Coca-Cola is one of the perfect examples of it.

 

3. Symbol Based Logos - These logos are icon-based or graphic-based and are developed keeping in mind some strong concept that reflects the background of the company and its values. A good example of it is the logo of apple.

 

4. Mascot Logos - These logos have an interesting illustrated character in them that is mostly colorful, cartoonish, or designed funnily. The mascot logo acts as the brand spokesperson and keeps the audience engaged. The best example would be the KFC mascot. 

 

5. Combination Logo - This type of logo is a combination of both crest/icon and the text. This type of logo is highly preferable by many companies, where a crest is either incorporated in text or be in layers with the text. For example- Burgerking, Lacoste

 

6. Emblem Logo - An emblem logo consists of fonts within a boundary of a symbol. It looks more like a badge with a traditional appearance. Schools, organizations and government agencies generally have these kinds of logos. One good example of such a logo is the Starbucks logo.

If you are looking for a designing agency that can build an outstanding logo for your brand. You can reach out to Brandwand, a 360-degree marketing, advertising, and creative design agency in Delhi-NCR. The agency is known widely for its creativity and budget-friendly charges. It is a good-to-go agency when it comes to creativity and designing.

Increasing Food Sales With Packaging

Packaging design is an essential part of the overall presentation of a product. Packaging imparts personality and the most tangible brand association.

Besides protecting the goods, it serves various other purposes. The packaging carries with itself important information about the product like ingredients, weight, price, expiration date etc. Sometimes packaging has extra layers that save the product from external impact like hitting, wetting etc. and provides the product with extra safety keeping it fresh, as per the requirement.

5 Reasons Your Brand May Need a Rebranding Strategy

Change is inevitable. Every day we come across a new trend, a new strategy, a new buzz that is driving the world. In such a dynamic environment, it is only unrealistic to think that our brands will stay evergreen. Staying relevant and maintaining a modern image not only helps a brand cut competition or come at par with it but also prevents it from losing customers who might otherwise think that the brand is not up to date and hence doesn’t align with their aspirations and ideas. 

Tips To Expand The Brand Digitally

Digitalization has changed many things around the world, which also includes brand digitalization. In today’s time, the only competitive and most important is consistent marketing and it increases more social responsibility and brand accountability.

Branding Agencies For The Startups

There comes a time where there are ups and downs associated with your company. Especially if you are a new company. Many new organizations begin their success through promotions to make the public more aware of their products. Marketing is one special key element in the system of managing your company. If you fail to market your company well, it will not ensure a rapid growth early on. Therefore promote your product to the public in a very classy and respectable manner which would also uplift the personality of your company.

Branding is all about creating a certain level of personality for your company. Especially when your organization is new, it is important to come out in a classy manner by branding your business well. Branding will not only get you worthy customers but also change the way people start looking at your company. We have heard of all the top brands at present. And think to yourself how you actually feel about them. Indeed there is more value given to each and every product.Now that’s how well their products have been branded.

Branding Agency For Startups is a good move to begin with as your company or business is new. Therefore starting from scratch to give your company a good level of branding will be a good idea. There are plenty of branding agencies who could help you out with this. These agencies have people who specialise in the field of marketing. Therefore they know all the tricks of the trade and how to put your company on top. Rather than getting yourself to do all the branding procedure by yourself, it is good to handover the job to these branding agencies who would strive to do the best job for you.

Although you may have to incur a cost by handing the branding processes to an agency, it is all worth the effort as your company brand would be highlighted the best way should as it is done by the experts. So prepare to separate a special budget for branding and speak to these branding agencies about what you actually require. They would explain the pros and cons of each and every angle you turn to and provide you with more ideas for your company branding. At times the whole entire branding process will be handled by the branding agency, even up naming your brand.

There are so many fields in branding and marketing. Ad Agency For Startups is a good idea as a unique advertisement on television, paper or even magazine would be designed and prepared by these agencies who work hard to put your brand on top. An advertisement on television would be giving a wide exposure just like the social media platform. And these agencies would prepare it well by hiring actors to do the shoot. So if you are looking to start up a brand or even already have one, getting it branded under a branding agency would be the best thing you can do to your company in order to have a stable future for it.

Branding Agency: Fueling Your Marketing Processes

Advertising is something which every business desires and availing the services of a Branding Agency is something most businesses opt for in order to be very professional and apt when it comes to Branding and marketing. Since, publicity can be both negative and positive, having a Brand Management agency will help you in dealing with all the negative publicity and converting it into some positive advertising.

Making sure that your business enjoys the positive limelight, an agency guides you through various steps to make sure you reach to your goal without any hindrance. To ensure the same, a Branding agency puts in efforts to make your brand identity very strong and reliable. This boosts your image among the TG and hence, any negative publicity proves to be less damaging.  

When you start a business or plan to advertise your products and services, having an experienced assistance is what you should look out for. A Brand Management agency by your side at the right time is the key for a successful image creation among the TG.

Selecting a Branding agency involves a lot of steps and the key ones are; what experience does the agency hold, what is the clientele, what are the services they offer and what fee they charge. The agency you will select will have the responsibility of uplifting your Brand image and making it popular among the audience. Thus, making sure that the agency you choose has the capabilities to execute what you’ve envisioned is necessary.

Brandwand is one such branding agency who will act as your Brand Manager and take your Brand forward in the advertising and marketing game.

Branding Agency: The Right Choice For Business Growth

Strategy building is a very crucial aspect of any business. Analyzing the market, planning to get ahead of the competition, building an image to attract the TG and build a trust among them is what a business strategy involves and thus, many businesses are now opting for professional Branding agencies, who can build a proper brand strategy to take the brand further in the market race.

A branding agency will help you make your brand unique and formulate a set of rules that will help in advertising and marketing your products and services. Check below, the guidelines to make your marketing campaigns more strong:-

Making Your Business Stand Out

Developing a Strategy that suits your Brand is not a small task and should not be ignored either. The elements involved in a Brand Strategy i.e. Brand Personality, Marketing Communication, etc. remains in the market forever and leaves great impact on the general public. A Branding agency combines all your strengths and builds a structure or a plan that best suits your business and boosts the growth. They enhance the way your customers look at your Brand and how they perceive it.

Building a strong brand perception is very crucial for the business to make the Brand stand out. The agency you choose for your Branding, should focus more on how the overall Brand personality shapes up and how it reaches the right audience. The most important aspect of any business is to be known to the customers and be recognizable. Any Branding agency will put in all its caliber to work towards the betterment of your Brand and make it worth remembering. 

Brandwand is one such Brand design agency who work hard to make your Brand stand out and put in continuous effort to keep it steady in the market race. They will help your Brand look elite yet rooted to the current market trends by strategizing and implementing effective advertising and marketing campaigns.

Branding: Focus Of Every Business

What is Brand?

There are many ways to answer this question; different people have different definitions about ‘What is a Brand.’ A brand, in short, is everything. It is the face of a company, the product or service of a company; it’s a company’s personality and an overall impression of a customer’s mind. A brand’s image builds up the impression of a customer towards its product or service. A brand is mere thought which exists in the minds of the customers and the Brand’s has to make efforts to keep that thought alive.

Product Vs Brand

The products are classified according to the brand’s interaction and impression upon the customers. The basic need which arises here is to make the product remembered by the Brand, hence, Branding comes into the picture. A product can have various copies but the Branding is something which cannot be copied or implemented again, thus, making a Brand unique in itself.

What is Branding?

Branding is like an asset for any company, it’s the way you shape up your Brand and your company’s identity in your customer’s mind. Branding adds more value to your product and up scales it in the market. It is basically a strategy which helps a Brand and its products to establish themselves in the market and help the customers identify the Brand or the products. 

Branding can also help the customers to maintain a loyalty to the Product as it helps them identify the better product from the copied ones. It also gives you a competitive advantage as branding helps you to research about the customer’s needs and expectations and market your product accordingly. Nowadays, Branding has become a very important tool of marketing as it ignites a sense of satisfaction amongst the customers, which in turn, lets the customers come back to the Brand and market it even further in by word of the mouth.

A Branding agency like Brandwand, is one source which can help your Brand hold a firm position in the market and turns the table in your Brand’s favor. Hence, contacting these agencies will prove to be fruitful for you.

Evolve Your Brand By Creating Digital Content On The Top Platforms

Growing a brand is not an easy task. One needs a brand design agency to achieve the goals of the company to build a brand stronger and better from others in front of the target audience.

We know that a brand needs to be well-posted on various channels of the media. As digital content builds brand reputation, it is important that you choose the right platform to create audience engagement.

Your brand is the reflection of your thinking. Virtual reality is one of the biggest platforms to reach the target market as it provides high-quality videos. It is even predicted to be $30 billion industry in the coming years. Except for virtual reality, augmented reality platform is increasing with time and is expected to rise one billion users by 2020. Augmented reality is like taking a camera view of a location and recognizing an image and adding the essential information to it for the interaction. 

It is also assumed that augmented reality will keep on dominating on mobile phones for travel, entertainment, education and business applications. Today brand management agencies in Delhi and other areas use project mapping to display videos, graphics (3D/2D) and images. This platform of project mapping is used to create viral marketing at events, product launches, conferences and many more.

Over the past year, due to the ease of new kind of technology, businesses find it very easy to use live video streaming platform such as Facebook and Instagram to introduce the brand on live videos and to keep the target audience engaged for a period of time. People love to see events ‘live’ and this has helped the companies to use this to their advantage. 

Live videos include live demonstrations, product launches, Q&A’s etc. With the trend of live videos, insta-stories and snapchat stories are also becoming people’s favorite. Instagram has taken 250 million users while snapchat has taken 166 million users on their platform. Companies use these story features to connect with the audience to increase the credibility and image of the brand.

The Struggle To Choose A Right Creative Agency

A Creative Design Agency is an essential of any advertising campaign. A terrible creative has the ability to destroy even the best and most creative campaigns. The sensory organ with which the gathering of people first judges any creative campaign is the eye. If the campaign is appealing to the eyes then it will definitely grab attention. This is the reason the creative outline or design of any brand is given so much significance, be it the plan of the item or the plan of the advertisement campaign. Creative Design Agencies comprehend this significance of the plan and are conferred and centered to convey the best eye-catchy outlines.

In any case, customers as a rule are associated with a contention to pick between a large and a small creative agency. The tussle is due to big agency offering a brand name and a feeling of value that comes appended with it while a small sized creative agency is an extraordinary example that creativity can abide all around and the imagination in thoughts and outline that it presents is praiseworthy. Other than they are also pocket-friendly.

Let’s see the pros and cons of a big and a small sized agency:

Financial plan

Let’s admit that advertising is an expensive undertaking and huge amount of cash is charged by creative agencies. Large sized creative design agencies are obviously enormous in structure, staff and in this way in their costing too. While, small scale agencies are more pocket-friendly yet the productivity of work may involve concern.

Administration Ability

Large sized creative design agency can deal with advertising campaigns that have a National reach while a , small scale agencies is a useful decision with campaign that take into account a specialty or are campaigns executed on a small scale.

Imagination

To be sure imagination can't be dictated by the span of an agency. Imagination is boundless and can abide in any and each place. In any case, large scale agencies are greater spots that harbor more creative people in this way more creative personalities take a shot at a specific inventive battle. Small agencies anyway are equipped for offering inventive outlines at a lesser cost while the quality isn't abundantly traded off.

The solution

Brands are constantly disposed towards accomplishing most extreme benefits when settling on a choice with respect to the kind of creative design agency they pick. They are continually attempting to get the benefits of both the large and small sized agencies clubbed into one.

A brand can achieve more noteworthy statures if the correct organization that suits your necessities is contracted!

How Brand Marketing Can Transform Your Business

Businesses can be managed easily but for further growth of a business it must acquire expert services from Brand marketing agencies. Brand Marketing is essential for business who wants to expand and who wants to establish them self as a popular brand in the market. Brand is an Identity, be it tangible or intangible, which sells by name. So in case to establish a brand name in the industry, a business should acquire fully fledged services from agencies that specialize in Brand Marketing.

Moreover, naming a brand is one of the crucial aspects as name is what that leaves an image and promise in consumers’ mind. Name itself should assure the costumer that the brand delivers high quality and satisfactorily product. All symbols like Logo & Design related to the brand also plays a vital role while leaving image and perception in consumers mind.

Main objective of Brand marketing is not just to sell the product but also to create a perception in customers’ mind about the product. Brand should leave a long lasting impact on its customer’s mind that next time the customer gets back to the same brand without any hesitation. Various approaches and strategies are used by experts for transforming a normal business into a brand. Creativity is the most basic prerequisite in the process of branding.

Brand Marketing Agencies like BrandWand plays the Ad on regular basis that gives consumer an idea about the Identity and existence of a brand. Advertising, the most important strategy of Brand marketing, online or conventional, covers all the due left in branding. Advertisement should be enough creative, innovative and played on repetitive mode that it pastes an image on every bodies mind. Unique approach in Ads like advertisers uses sense of today’s lifestyle to make people realize what they are lacking at. Follow up actions like feedback to know that at what parameters is a brand suffering, should be there.

How Can You Build A Brand Build Without Advertising?

Very often we come across such clients who want to build their brand without allocating any marketing budget for advertising and marketing.

Also, then there are brands that have just grown without spending much on advertising – like Krispy Kreme, Facebook and GoPro – but these are rare exceptions to the general rule and they have been successful for its innovative and excellent products and services.

But is it really possible to build a brand without advertising or marketing? I guess theoretically the answer would be yes. Whereas, PR and word of mouth will also need a lot of time to achieve what you would have achieved otherwise through advertising.

And often the client/brand does not realize that when he says advertising, he means traditional advertising, and excludes all the newly introduced digital platforms and social media, and some of those who adopt mainstream advertising have big pockets and some of the biggest spenders in this domain. However, it is a proven fact that remains the same advertising – particularly traditional advertising – is still the most useful weapon to achieve the desired marketing results.

Now imagine that you are launching a luxury brand. While it’s important that the advertising communication in the domain should reach out to the potential customer, it’s as or even more important that those who cannot afford it should be exposed to the advertisement, as well. Because one of the biggest reason why people choose luxury brands is to flaunt it, and for that others too need to know that such a brand even exists and know it’s real worth in the market. To achieve this, digital advertising targeted exclusively to the target audience alone will not work, but traditional advertising will also deliver huge results.

Another point to be noted is that when a customer sees an advertisement, especially on television, it gives them trust and confidence in the brand. Some of the leading national daily countered it by telling the clients and regular readers that it is far more cost effective to run their ads in print mediums than on TV as newspapers have far more reach, which was indeed true. However I would like to believe that the clients profited by Advertising on TV. Though the reach may have been lower, a TV advertisement lends the brand more stature and also it reaches to the right target group if advertised at the right time on the right channel.

To simply put this, we are still quite far away from seeing the best of advertising, especially in India where most of the brands are under-branded and under-advertised. If you don’t have sufficient funds, and would like to build the brand without advertising much, remember the wise words of Bruce Barton, “In good times, people want to advertise; in bad times, you have to.”

So, take it as our word of advice or suggestion if you are all set to build a brand without advertising. Don’t. 

Some Frequently Asked Questions About Advertising Agencies

1. What is it precisely that you require from a publicizing organization? 

That is the main inquiry that should be managed forthright, in light of the fact that offices offer many administrations and others are centered around giving administrations in a single zone just while others have a decent variety of administrations. This Advertising agency in Delhi can design a way to deal with your intended interest group, looking into the feasibility of your item, making brand consciousness of your item, expanding deals, choosing media, maybe all above or nothing unless there are other options? This is where you unmistakably characterize you're objective in advance and play open books with the specialist organization. Since you have characterized you're objective and are completely clear about what benefits your independent venture needs; now you will have examined over the advertisement organization proposition and seen their offerings.

2. Because a promotion organization offers an administration does that mean you have to become tied up with it? 

Once more, your target should be clear. An unmistakable target will enable you to know when it should be accomplished and best practices to get you there. Since comes about is the name of the diversion, what are the numbers, estimations do the organization guarantee to convey. Not all administrations convey similar numbers so picked the administration that will convey you've wanted a result. Now that you're content with the numbers, you have to fulfill the organization as well...

3. What is the cost? Would you be able to manage the cost of their administrations? 

Possibilities, on the off chance that you must the purpose of a meeting with them then you can manage the cost of their rates and with a strong system with respect to the promoting organization, you ought to an expect a decent edge of profits.

4. what the advertisement organization does?

 Another factor that not very many individuals ever focus too is the contrast between what they need and what the advertisement organization does. This is the place you should make the inquiry... "It is safe to say that we are picking this organization since they are the best or on the grounds that there is a particular methodology or battle we need to be propelled from this promotion organization?"

5. Would it be advisable for us to have a meeting and how frequently? 

Gatherings ought not to be held for the meeting. Be that as it may, when held they must be profitable and productive. Truly! At first putting names to faces builds trust and believably and that should do the trick for quite a while.

6. What ability does the promotion business illustrate? 

All organizations have their shortcomings and qualities however because of that what makes this particular supplier extraordinary in their approach, arranging, system and so on.

7. Will the promoting organization be capable of now taking care of new and existing clients completely?

8. Does it make a difference how far the organization is?

9. Is it the promotion organization that will build up?

 The entire crusade without any preparation to complete or will we be relied upon to have a contribution from the through and through?

10. Results, comes about, comes about is as yet the name of the amusement; along these lines do we like the outcomes that our publicizing organization or not?

Bringing Ad Agency Talent To The Startup World For Success And Growth

Advertising agencies are a part of many mainstream events that take place in our communities. You see their active involvement in sports, creative projects, corporate social responsibility, promoting of arts and theatre, but there is one area that we don’t see their contribution. We see a shift in paradigm where small and medium enterprises are concerned; communities rally around to support these mushroom companies – but why haven’t advertising giants stepped up into this role?