A logo is the identity of a brand. It works as the face of the company
and helps people register the brand faster.
A logo can be a graphic mark, symbol, or emblem that represents a company.
In your day to day life, you must be coming across various types of
logos, to check some of their categories refer below-
- Lettermarks/Monogram Logo - A lettermark or a monogram logo is generally used by businesses with a long or complicated name. The company uses the initial letters of the brand name and makes a logo out of it. The logo of Home Box office- HBO is a perfect example of such a type of logo.
2. Wordmark logos - These logos are font-based. The name of the brand through catchy typography is designed into a logo. Coca-Cola is one of the perfect examples of it.
3. Symbol Based Logos - These logos are icon-based or graphic-based and are developed keeping in mind some strong concept that reflects the background of the company and its values. A good example of it is the logo of apple.
4. Mascot Logos - These logos have an interesting illustrated character in them that is mostly colorful, cartoonish, or designed funnily. The mascot logo acts as the brand spokesperson and keeps the audience engaged. The best example would be the KFC mascot.
5. Combination Logo - This type of logo is a combination of both crest/icon and the text. This type of logo is highly preferable by many companies, where a crest is either incorporated in text or be in layers with the text. For example- Burgerking, Lacoste
6. Emblem Logo - An emblem logo consists of fonts within a boundary of a symbol. It looks more like a badge with a traditional appearance. Schools, organizations and government agencies generally have these kinds of logos. One good example of such a logo is the Starbucks logo.
If you are looking for a designing agency that can build an outstanding logo for your brand. You can reach out to Brandwand, a 360-degree marketing, advertising, and creative design agency in Delhi-NCR. The agency is known widely for its creativity and budget-friendly charges. It is a good-to-go agency when it comes to creativity and designing.
