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An Advertising agency is the route map provider which a
company follows to make marketing and promotions easy. It creates, plans and
promotes advertisements according to the needs of their clients. An ad agency
can be in-house or an independent agency working to provide marketing, branding
and sales promotion solutions. There are many Advertising Agencies In Delhi which caters the needs of potential
clients.
The advertising agency as following departments-
Market Research
Accounts Management
or Sales/Client Servicing
Copy writing
Graphics Design Team
Media Planners
These departments run hand in hand operations to work out
the information provided by the client and pitch ideas accordingly. Thus,
helping the agency to deliver its best.
Terms related to the business:
Pitch:
An advertising agency needs to prepare a pitch before making
cold calls. Just maintaining the current accounts and clients is not enough, an
agency needs to keep looking for new clients in order to expand the business.
Before creating a pitch, a thorough market research is conducted in order to
locate clients and business who could use our services. Then, a proposal
including the brand portfolio is sent via email.
Presentation:
After, a potential client shows interest in the proposal, a
meeting is fixed to work out the scope of work and discuss the client’s needs
and expectations. This presentation includes all the past works and clients
associated with the agency along with a brief description of the agency as
well. It contains logos, brochures, billboards, banners, campaigns etc.
Creative:
Once the client comes on board, the actual work begins. The
creative team has to come up with ideas and designs with respect to the
client’s brief. The creative team is liable to create innovate posts and then
the content team comes up with a suitable content. This is the stage where
everybody works in sync to deliver the best of best to the client. Next, the
developed ad or creative is sent to the client for approval.
Media Planning:
Once the client approves the creative, the media planning
department comes to function. This department works for media buying, i.e.
buying spaces in newspapers, billboards, hoardings etc. so that the creative
can be placed on these spaces and the client’s media presence is improved. They
also indulge in market research in order to identify the preferable mediums for
placing the advertisement.
In conclusion, we can say that for having total marketing
solutions one can undoubtly rely on An Advertising Agency and in turn the agency has to work hard to deliver the
best quality results.
