Packaging design is an essential part of the overall
presentation of a product. Packaging imparts personality and the most tangible
brand association.
Besides
protecting the goods, it serves various other purposes. The packaging carries
with itself important information about the product like ingredients, weight,
price, expiration date etc. Sometimes packaging has extra layers that save the
product from external impact like hitting, wetting etc. and provides the product
with extra safety keeping it fresh, as per the requirement.
