Increasing Food Sales With Packaging

Packaging design is an essential part of the overall presentation of a product. Packaging imparts personality and the most tangible brand association.

Besides protecting the goods, it serves various other purposes. The packaging carries with itself important information about the product like ingredients, weight, price, expiration date etc. Sometimes packaging has extra layers that save the product from external impact like hitting, wetting etc. and provides the product with extra safety keeping it fresh, as per the requirement.

Good food packaging has become extremely important in recent times. Packaging for food has various benefits and has the power to drive sales exponentially. With the pandemic hitting the world, people have been preferring food delivery over dine out for over a year now. Be it the lockdown where your groceries were delivered at your doorstep packed under layers or when post lockdown people were still calling for food delivery to stay indoors in order to avoid the virus. With the recent turn of events, food packaging has become very crucial not just from a health perspective but also to satisfy consumers psychologically that their product is clean and safe. 

Contactless food packaging has also been gaining popularity to stay safe. In these uncertain times as people are unsure of when things will get better, longer shelf life of products and packaging that supports it has also become a driving factor in these packaging solutions.

With all the aspects to consider, package designing companies and agencies are looking out for smarter and more intelligent packaging design options that are sustainable, hygienic and safe in order to ensure that their customers stay healthy and get the best. 

There are various factors that one needs to keep in mind while designing these packaging covers for food products now that it's gaining attention and popularity. Let’s have a look at these factors. 

1. Attractive looks- The product packaging has the power to set it apart from hundreds of other products on display. If your product catches the eye of a consumer, it is most definitely getting picked. The first step to conversion is attention and that can be achieved through a good packaging design.

  

2. Product visibility- Transparency ratio in the packaging should be enough so that the product is visible from the outside. This gives the consumer an idea of what they are buying and instills trust in them about the product. It lets the product speak for itself. 

 

3. Brand story- Let your packaging tell the story of your product/brand. Let it be expressive and engage the consumers in a way that they feel like a part of the process. 

 

4. Easy handling and usage- How your product fits in the customers hand is also an important aspect. While holding the product, if the customer feels uncomfortable, he will quickly put the product back on the shelf or not order it the next time. A good grip enables the customer to use the product easily without spoiling the contents. 

 

5. Disposal- Easy and eco-friendly disposal of the packaging doesn't only benefit the consumer but the society at large. Using material that can be disposed easily without harming the environment also give the consumer a sense of contribution towards betterment of the environment.

 

6. Economical- Last but the least, the product packaging should fall well within the budget of the brand so that the end consumer doesn't have to pay large amounts too and the company also doesn’t drill a hole in their pocket developing the packaging.
   

To get innovative and economical packaging solutions, you can reach out to Brandwand.

Brandwand is a full-service marketing agency that provides marketing and branding solutions for startups and small and medium enterprises. We have designed innovative packaging solutions for clients across industries that have left an impact on the consumer’s mind. Our packaging designs support the product in terms of looks, handling, storage, usage etc. 

Brandwand developed a premium milk brand- Southville Maelk. As a part of their brand development, Brandwand undertook packaging design for its milk bottles. An amalgamation of interactive and innovative storytelling, Southville Maelk bottles describe the journey of milk from the farm to the doorstep. Brandwand was awarded the CII Design Excellence Awards, 2018 (Visual Communication) for the same. 

Brandwand also developed food packaging for the street-food chain from Lucknow, UP- Dahi Bada Guys. 

As established, safe food packaging is the need of the hour and to get the best for your