Bringing Ad Agency Talent To The Startup World For Success And Growth

Advertising agencies are a part of many mainstream events that take place in our communities. You see their active involvement in sports, creative projects, corporate social responsibility, promoting of arts and theatre, but there is one area that we don’t see their contribution. We see a shift in paradigm where small and medium enterprises are concerned; communities rally around to support these mushroom companies – but why haven’t advertising giants stepped up into this role?

Benefits to the Advertising Agency

We've all heard the old tune of technology taking over advertising, and of course, advertising agencies do not need to shift their business into tech-engines. However, there is an added benefit to merging the creative thinkers with the tech geniuses to reform the culture of Advertising Agencies. 

What are the benefits for the advertising agency? First, the agency will be able to understand current trends, platforms, channels, and services so that they will be able to recommend the best channel for their customers. With the thousands of advertising agencies, the edge each will have is how well it will drive revenue, resulting in the best use of marketing dollars – if you aren’t up to speed with the global trends, how will you keep your customers informed?

Why Start-ups?

Agencies are now allowing their top talent time off to pursue their ideas for start-ups – it could be seen as a way to retain team members and energise them for tasks ahead. Advertising executives will then be exposed to new trends and thoughts, and have productive partnerships that can ripple into successful business ties as well. Having exposure to other industries and businesses can stir up creativity and reinforce new ideas. 

If you’re familiar with startups you may have been exposed to its vernacular like ‘hack-days’, ‘open-sourcing’, ‘incubators’, ‘collaboration; and ‘accelerators’; apart from these fancy words, we do see a lot of good that comes out of business disruption. Their ideas are working. Innovation is happening. If you need to borrow ideas that stem from these concepts, you need to be a part of that.

Benefits to Startups

We need to celebrate these ventures that are bringing betterment into our societies. We believe that this can happen when you bridge the world of Startups companies and bigger brands. Advertising agencies must be seen as a ‘breeding ground’ that will harness the potential of disruptive ventures. These agencies are full of salesmen, storytellers, entrepreneurial brains, and lateral thinkers; simply, they have the power to unravel mysteries into plain truth. This unique combination should be where brilliant ideas are formed and forged. There is an element of money – but not all ideas need money in the formative stages. However, there is also the fact that advertising agencies can build solid pitches to fund their ideas.

Conclusion:

Branding Agency For Startups have the potential to unlock ideas and make them grow, after all, each agency will have creativity, the power to convince, and know-how to sell the ideas to the masses. To be on par with global trends, agencies cannot confine themselves to artwork, content, and visuals – they need to be exposed to new trends that can only be gained with immersion in start-ups.