Change is inevitable. Every day we come across a new trend, a new strategy, a new buzz that is driving the world. In such a dynamic environment, it is only unrealistic to think that our brands will stay evergreen. Staying relevant and maintaining a modern image not only helps a brand cut competition or come at par with it but also prevents it from losing customers who might otherwise think that the brand is not up to date and hence doesn’t align with their aspirations and ideas.
