Why Are Branding Trends Necessary?

In today’s competitive world, it is very crucial to cope up with the frequently changing branding trends. Branding is a marketing practice that differentiates a product from others in terms of logo, name, design, and shapes the brand. Exploring the latest Branding Trends help to understand the existing branding strategies of various brands and stand out from others in this ever-changing market. Let’s discuss some of the important branding trends -

Tips To Expand The Brand Digitally

Digitalization has changed many things around the world, which also includes brand digitalization. In today’s time, the only competitive and most important is consistent marketing and it increases more social responsibility and brand accountability.

Marketing Tips For Start-Ups

'In this world of endless competition branding is a key element.'

The success of a start-up often depends on its approach to marketing and branding.

STRUGGLING WITH PUBLICITY? | MARKETING STRATEGY | UPDATED FOR 2020

HERE’S HOW TO IMPROVE YOUR MARKETING STRATEGY

In an era where technology is everywhere, what better way to advertise your brand then by doing it through a platform made by technology, Social Media. According to me, No business can survive these days without a good and efficient social media marketing strategy.

Instagram has not only become famous amongst teenagers but amongst new businesses as well due to the heavy presence of active users. With over 800 million monthly active users, it is now one of the most sought after social media platforms.

With that being said, here are a few tips and tricks to improve your Instagram Marketing Strategy –

1.      An Increase In Followers – The one thing Instagram handles thrive upon are followers. It is exactly what made a platform like Instagram famous. In order for your posts to be seen, A couple hundred or maybe even thousands of followers is a must.

2.      First Impression Matters – This matter on the social media platform as much as it does in real life. When a potential the consumer of your product opens your account to check your brand out, the first things they see should be written with a clarity that does not leave the user with any doubts.

3.      Be Regular With Content – Adding only one or two pictures or videos in a month would not increase your followers and in turn, your consumers as well. However, too much posting is also not appreciated and required. An appropriate amount of posts should be made, that is one post per day. If any more additional information needs to be provided, this is where the stories would come into play.

4.      Partner With Social Influencers – According to research, Brands say that their marketing strategy of taking the help of an Influencer had been successful a staggering 94% of the time. That isn’t too bad of a stat to not go for. Social Influencers have a strong fan base not only amongst teenagers but almost all the ages these days.

5.      Trust In BrandWand – If all else fails, you may want to seek a marketing agency to help publicize your brand better. To make it easier for you, BrandWand is a Brand Design Agency that will improve your brand’s following and consumers as well.

Branding Agencies For The Startups

There comes a time where there are ups and downs associated with your company. Especially if you are a new company. Many new organizations begin their success through promotions to make the public more aware of their products. Marketing is one special key element in the system of managing your company. If you fail to market your company well, it will not ensure a rapid growth early on. Therefore promote your product to the public in a very classy and respectable manner which would also uplift the personality of your company.

Branding is all about creating a certain level of personality for your company. Especially when your organization is new, it is important to come out in a classy manner by branding your business well. Branding will not only get you worthy customers but also change the way people start looking at your company. We have heard of all the top brands at present. And think to yourself how you actually feel about them. Indeed there is more value given to each and every product.Now that’s how well their products have been branded.

Branding Agency For Startups is a good move to begin with as your company or business is new. Therefore starting from scratch to give your company a good level of branding will be a good idea. There are plenty of branding agencies who could help you out with this. These agencies have people who specialise in the field of marketing. Therefore they know all the tricks of the trade and how to put your company on top. Rather than getting yourself to do all the branding procedure by yourself, it is good to handover the job to these branding agencies who would strive to do the best job for you.

Although you may have to incur a cost by handing the branding processes to an agency, it is all worth the effort as your company brand would be highlighted the best way should as it is done by the experts. So prepare to separate a special budget for branding and speak to these branding agencies about what you actually require. They would explain the pros and cons of each and every angle you turn to and provide you with more ideas for your company branding. At times the whole entire branding process will be handled by the branding agency, even up naming your brand.

There are so many fields in branding and marketing. Ad Agency For Startups is a good idea as a unique advertisement on television, paper or even magazine would be designed and prepared by these agencies who work hard to put your brand on top. An advertisement on television would be giving a wide exposure just like the social media platform. And these agencies would prepare it well by hiring actors to do the shoot. So if you are looking to start up a brand or even already have one, getting it branded under a branding agency would be the best thing you can do to your company in order to have a stable future for it.

The New Rules Of Branding In A Corporate World

All successful companies change and evolve over a period of time.

They grow and evolve, often far beyond their own business origins that made them successful in the first place. It has been seen that corporates undergo Rebranding programs which are undertaken to communicate the change and start a new dialog about the company and re-connect with the audience. 

There are multiple powerful business stories of evolution. A more recent one is example of a rebranding launch which got misfired is that of Hibu in the UK. Hibu is the new name for Yell Group, publisher of the Yellow Pages directory among many other things. It is trying to innovate and make a leap into the digital age as an online marketplace for all the SME and startup. The CEO, Mike Pocock, was asked this same question over and again by the reporters what Hibu meant and his answer was always the same “It’s a word,” he said. “If you go back 15 to 20 years ago, Google and Yahoo didn’t mean anything. It’s how you support the brands.”

The reporters saw and examined that their story. “Yell admits rebrand is meaningless but it holds value” was one of the typical headlines in Britain’s national news media. It was an avoidable step that detracted from the important business stories and placed a question mark over the whole brand revamp: Has the rebranding plan been thoroughly thought through and then implemented? Rebranding an established company is the same as naming a startup. Google and Yahoo! were startups when they were named. They had the luxury of relative obscurity in which they could get away with making mistakes and still be okay and prove their business model. 

Corporate rebranding is an entirely different game which requires you to play by different rules depending on the industry that you belong to. There is much at stake for all people of the organization and the people engaged in the re-branding process and, given the nature of news media, rebranding ‘disasters’ are more newsworthy and published than rebranding successes.

Few of the rules to keep in mind when rebranding:

1. Expected controversy: Corporate rebranding affects all the other players present in the market. It’s about change and most of the people don’t like change. Be well prepared with your story and communicate proactively.

2. Business values matter: a corporate rebranding program has to involve the set communications framework through which your business story can be told in a memorable yet subtle way. Names and logos are components of the story, not the whole story.

3. Start from the inside out: A Brand Design Agency understands that it needs to prepare and experiment the ground internally before launching in the external world. 

4. Give meaning to the name: If the rebranding involves a name change, be clear and straight forward about the name and give proper reasoning for why it was changed in the first place and why the new name has been chosen and given to the same brand. Explain the objectives, the complications and help people understand how to think of it and connect with it. People will get used to new names over time.

5. The CEO must lead: Corporate rebranding stands for a leadership tool and something that comes after the decision has been taken by the whole board or the CEO itself. The CEO should be visible during this whole process of re-branding and be the strong visionary behind the story.

6. Social media is important. Check the website, social media platforms regularly and answer all the queries that your customers might have regarding the newly formed brand identity. Be active on Twitter and use blogs also as a medium of communicating because this will be the time when people would reach out and search for you. 

And an experienced Branding Agency would understand the importance of all these above mentioned key points.