What’s your Start-up brand story?

Brandwand | Advertising Agency

The reason which makes two brands or businesses selling the same product or service is the story they have got to tell. Pick any successful brand as an example, that has attracted millions of consumers and has kept growing for centuries. They all connect with their consumers through the stories they have.

The startup culture has seen an urge in the number of brands who all have their stories to tell. Stories that are still closed down in lockers with the management unaware on how to use it to their advantage. That’s where marketing comes in. Simply put, marketing is the process of building a picture, frame by frame, of your story and how people can benefit from your product or service.

A really good marketing can thus do wonders in telling stories of these small businesses!

Another concern that small enterprises have is the lack of huge funds, but with a proper plan a good marketing plan can also be executed under a budget. That’s where organizations can make use of Brandwand. Brandwand, as a specialized wing of APPPL Combine, caters to small businesses to help them market and brand their products or services.

Brandwand as an agency believes in making your brand matter and can help the rising superstars to make their own signature in the market by focusing on what needs to be put out and to whom whenever needed.

Have a start up in mind? Let us shape it up for you

Have a start up in mind?

In the past 5 years, we have seen a boom of startups in every single industry, be it technology, real estate, education, F&B, travel, furniture, etc. There are new startups coming up every single day all around the world.  We all know there’s already a lot of competition in every single industry, hence it’s extremely important to grab the limelight, or else your existence will fade away.

If you are a startup, you need a strong online presence, but you can’t do it all alone. Here’s where we, Brand Wand come in the picture. We have been on top of the marketing game for the past 2 decades. That’s one reason why we understand no two companies require the same kind of marketing services, hence the strategy must also differ. Luckily we have quite a lot of experience in that. Our mastermind, Mr. K. Ranjan has been executing impact ads and campaigns for various esteemed companies.

It is vital for a startup to have their launch as loud as possible as the first wave of communication will form the first perception of the startup in the customer's mind. So what you are communicating to the world must tell your story clearly and this will only happen when you and your marketing agency are on the same page and in sync. This will give your campaign a structure and a strong strategy to follow, as we will analyze who your competitors are, what the typical consumer journey looks like, what competitors are doing, what brands (in and out of your industry) are doing that works and the cost-effective opportunities to explore for your business.

These are just the basics on which the framework of the campaign will be designed. Deciding where all it will be promoted is the next step after designing impactful creatives. It’s important to reach the target audience because if it doesn't, all the investment made in promotions will go to waste as there will be no brand recognition.

Again, if you are a startup, let us help you grab eyeballs and make your business boom!

An Estonian Startup; Skype

Do you know where Estonia is? Have you heard about this place before? Okay, what if I ask you; have you heard about Skype? Well, it got its soul in Estonia. Nobody knew where Estonia is! Somebody said it’s halfway between Stockholm and St. Petersburg. Now, people say it’s where Skype originated.

A team of people in Estonia started working on the backend preparation, a revolutionary change in peer-to-peer communication; which also is a reason behind name Skype (Sky Peer-to-peer). Their work schedule included sitting anywhere and working, having that one dream that bound them all.  After they were successful in making the software, in came the investors and supporters, who took it to another level. It required Marketing, and that’s what it got.

Niklas Zennström and Janus Friis, who already had success in making Kazaa (Peer-to-peer file sharing device); were the ones to give it the current form as they wanted to test their hands on this alongside the Estonian engineers. They thought about developing a device from the backend, and convert into something that people could use as a telecom device by just having an electronic device and Internet connection. Telephone rates and roaming charges were already on a high, so they though this to be the ultimate solution.

They decided to name it Skyper, but because they couldn’t get the domain name with Skyper, they decided to change it to ‘Skype’. And the ones who’d use it will be called ‘Skyper’; brilliant move!

In 2005, E-bay acquired Skype for $2.5Bn; the founders began to invest in a streaming service called Joost, but that failed, which made E-bay incur losses. In 2008, E-bay thought they overvalued Skype, and decided to pull out.

In 2010, Skype ventured into Skype 4.1, making it available for Windows, Mac, Linux; and had its eye on entering the mobile market. In 2010-11, Video call functions came into Skype for Mobile Phones. In 2011, Microsoft acquired Skype, and groomed it to give the integrated identity of Microsoft. It started the screen-sharing feature and group video calls, and vouched to provide an ad-free interface.

In November 2012, Microsoft announced Skype to be its official messenger, which boosted the users base. People could just log-on in through their Microsoft account, and could search through Bing Tab present there.

Skype started from Estonia, and has reached worldwide now! If you have an idea, go ahead with it; risking each strand of your potential. Think big and make it big.