Designing A Brand Can Change The Strategies Of Your Brand.Here's How.

A very important task when creating a brand is investing in its design which is critical to creating the brand identity. The power of brand building lies in its design. It is imperative to go beyond creating the visual of a brand and assuming it is what it takes to sell the brand. 

Take Coca Cola for example. Imagine it having a different font style and a different colour altogether. It will be hard to relate to the brand then right? It is because Coca Cola is positioned in our minds in a certain way which if messed with will be hard to adjust with. They have drawn on all the elements in its design and used it in every marketing activity from the packaging to the tv commercials that they have produced.

Having a brand standard or a brand mandate is very important which should be followed throughout its journey of Marketing. This is what differentiates the brand from its other competitors. Having a brand standard when you're just starting out is essential because that is how the market is going to perceive the brand from the beginning. Thus, a brand should follow a consistent pattern throughout without trying to be over the top.

The logo is one of the most important elements of your brand which should remain consistent throughout. It should not get altered in the size and the look. It should be easy to read and clear in its communication.

Using similar and consistent graphics is another way to position the brand in the mind of the consumer. When the consumer sees similar elements, he will recall the brand faster.

The color that you select for the brand is also very important as different colours are perceived differently. For example, Green is normally seen as a color related to nature, the use of which will be perceived as a brand which is naturally produced.

Fonts usage is another important element in the design. Using fonts which are too creative may lead to lack of clarity. Fonts which are brand specific should be used to create an identity. Using many different styles may also interrupt with what the brand is trying to achieve.

The above sum up to one rule of consistency. As long as the brand elements are consistent throughout through a brand mandate, the brand will easily be positioned in a consumers mind.

Once you have the brand standard and design in place, the work should be assigned to a marketing agency that specialises in Brand Strategy and implementation. The person who is entrusted with the brand is expected to make decisions regarding the communication that the brand required. For example, the frequency of online activities and so on. The only thing to look out for is that the brand look remains standardized throughout and is not hampered with.

Every brand has a story to tell. If your brand does not have a compelling story, create one. This ensures that the customer relates to the brand because the brand will have an interesting background, much like real life stories that consumers usually associate with. The story can speak about the inception of the company, how it is contributing to the betterment of the society, how the team members are motivated to work and so on.

To sum up, a good brand identity attracts people because they associate with it on some level. This is achieved through careful strategizing and implementing smartly by hiring the right team to work on it with dedication every day.