Making A First Impression As A Startup In Business - Brandwand

You've built a great product; you have an amazing team and you're ready to get your business off the ground. But what's next? The first impression is often the most lasting, so it's important to make sure your business has something unique and different about itself. This can mean anything from a different name to a new logo or color scheme. It doesn't have to be expensive, but it must be clear that you're not just another small business in the same field as everyone else.

As a startup, you need to make a first impression as soon as possible. This is especially true when it comes to how people perceive your business and its potential.

Here are some tips for making a good first impression:

Be different

The way that startups make their initial impressions are by being different from other companies or organizations out there; this helps set them apart from the crowd and makes them stand out from their competitors, which is always good news for any business owner! It's important not just for making a good first impression but also for getting more attention later down the line. People will remember those things about your company that make it unique so it’s important to make sure that those factors remain constant over time too.

Have a website with an eye-catching URL

In today's digital world, first impressions are made on the web—that's why it's so important to ensure that when people visit your site, they instantly know what they're going to get. The most important thing is that everything on your website should be easy for visitors to understand. The more effortless it is for someone to find what they need, the better chance they'll have of trusting you as an organization. A good digital marketing agency can develop and design the right website for your startup.

Give something away (to get something)

This is a great way to get people interested in you and your business, but it also has the potential for being a bit of a gamble if you don't do it correctly. For example, the secret to Red Bull's success was its sampling strategy. Red Bull focused its free sample strategy on the younger population between the ages of 18 and 35. With free samples, Red Bull went to where their audience was, to provide a taste of the drink. Whether it was at college parties, coffee shops, bars, pubs, libraries, or other well-known hangout locations, Red Bull never needed to promote its product because of its early sampling approach and "go where the audience is philosophy."

Build buzz by creating an event

Your product may be great, but your business won't get off the ground if nobody knows about it. That's why we believe that the best way to do this is by creating an event. For example, Apple can generate buzz for its introduction of each new product through commercials, billboards, and other forms of advertising.

Whether it's the most recent iPhone or iPad, Apple has been able to generate enough excitement for the upcoming line of devices times in and out. Because of the popularity of their promotions, people even spend the night in tents and stand in line all day to purchase their goods when they are on sale.

Taking the help of an agency

When you're starting a new business, it can be hard to know where to start. How do you market your product or service? What kind of website should you have? How do you find the right team of employees?

The best way to get answers to all these questions is by taking the help of a creative ad agency like Brandwand.

You need someone who understands what it takes for a company like yours to succeed in today's marketplace. An agency will know how to help your brand stand out from the crowd and give you the credibility you need when pitching to investors or clients. They'll also understand the importance of social media and how it can work for your business' image.

If you want your startup's image to be strong and professional, a brand agency like Brandwand is a great choice!

Conclusion

The first impression is everything in business. You don't want to make a bad first impression, and you don't want to make just a good first impression. You want to make the best impression possible. You want to do everything you can to get people interested in what you have to say, so they'll want to hear more from you. And if they do? Well, then that's when things get exciting!

E-commerce Marketing Strategy

A successful e-commerce marketing strategy allows you to be part of the booming online retail industry.

Whether you have an established business or one with a strong customer base, it's important to keep up with the latest trends in marketing and adjust your strategy accordingly. The e-commerce industry is not only large and highly competitive but also constantly changing. Success comes to those who stay on top of the dynamic trends.

These are a few e-commerce marketing strategies explained briefly:

1. Website Optimization

Optimized websites feature an intuitive layout, easy-to-read language, simple navigation, and a variety of design elements that encourage visitors to take action. Your website should be easy for consumers to find the information or products they need.

2. SEO

SEO (search engine optimization) is essential if you want your business to succeed. SEO is the practice of optimizing your site, through the right keywords, headlines, and content, to ensure your products are found as high on the search engine results page as possible.

Provide your site with quality, relevant content to create a great user experience and to rank higher for SEO.

3. Mobile Optimization

An e-commerce business must cater to all kinds of customers. Most customers rely on their mobile devices for almost everything, so delivering a mobile-friendly e-commerce experience is crucial. People shop on the go. By optimizing your e-commerce website for mobile, you increase your chances of converting your target audience into paying customers.

4. Website Content

The content you produce - whether it's text, video, infographics, or something else - must align with your brand priorities and image. If your business targets a young audience, keep content light, fun, and relevant to that audience.

5. Email Marketing

Email marketing for e-commerce allows you to send out invitations to events, links to new blogs or guidebooks, promotion codes, reminders for subscription renewals, reminders for abandoned carts, and so much more. Automation makes this process even easier and faster. With tools like click segmentation, you can target the right audience with the right message.

6. Social Media Marketing

 You can connect with your audience on a one-to-one basis and communicate with them more directly through social media marketing. You can drive traffic to your website, engage the audience, generate leads, and reach out to a large, dynamic customer base.

7. Retargeting

By retargeting, you can reach out again through multiple channels to those who spent time on your website and the products they were interested in. Bring them back to your site for another chance to buy by catching their attention once more.

Ecommerce marketing differs from marketing for other websites that don't sell products. You should focus on creating a great shopping experience for your customers - from the moment they land on your website to the moment they check out.

Get in touch with Brandwand, one of the top advertising agencies in Delhi, also popular as a branding, marketing, a creative agency in Delhi, to build a website that entices repeat visits. An agency with a highly skilled team can create a website that is outstanding, unique, and extremely informative. The agency has multi-industry experience and is known for its high-quality work.

Don't compromise on the quality of your brand, hire the best. 

Building your Startups website? | In 2020 | Brandwand

Building your Startups website? | In Delhi 2020 | Brandwand

Helping Startup To build Website?

In the era of booming digital content and continuous tracking mechanisms to reach out to potential customers, every new website on the internet is just like another drop in the ocean. So, how do we make sure that your website not just stands out from others but also makes a mark in the sector your brand dives into? The best of digital advertising agencies suggest the usage of analytics to keep bringing customers back to your website. Moreover, we also need to focus on the creative aspect of the same. The look and feel of the website, digital essentials on point and obviously the about us page.

Here are a few pointers to keep in mind if your brand aims to give it the ‘perfect digital kick start’

• The TG is the king they say, therefore to think along the lines of what the target group desires- build your website in the same way. For instance, give it splash of colors if it’s a kid’s product or the cliché red if there are couples on board. It works, trust us.
• The website should be a representative of what the brand stands for, it shouldn’t feel something else whilst it sells something else.
• The key to everything is the fact that you build the website and do not make it smartphone friendly – you’ve lost it halfway there.
• CTA is a must and obviously, that would pull people if the website is attractive enough. Have the perfect visual appeal to it, not too much of information clutter in there.
• Obviously, about your brand and the ways in which stakeholders could contact your brand. Keep it navigation friendly and add search boxes.

Not just these, there are another bunch of exciting tricks and techniques that Startups can focus upon and subtly make it to the top. To get more help in creating your brand’s website, Brandwand is a startup specialist agency based out of NCR that would completely transform the way your brand approaches the digital space.

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All About Communicating Through Marketing

Marketing agency are those organizations that conceptualize, strategize and implement advertisement space and time, design print on television, radio and internet advertisements, by creating aspiration through fresh and innovative promotional ideas by conducting descriptive research surveys to help a client enter and create a solid base and succeed in a particular chose market. The clients vary for every Creative Agency and include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending upon the aim of the advertisers, advertising agencies may be deployed accordingly to create need specific commercial messages and designs. This is called as an advertising campaign. Such agencies are small or large as well having a large number of employees and located in multiple places. The additional offices may be regarded as service offices providing local services.

There has been a constant evolution in advertising agencies- so much so that they can provide far more than normal advertising and creating something new every day by innovating. A complete package of such agencies is taken into account through the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For multiple economic reasons, advertising agencies prefer to set up an Agency of Record relationship and long association with their clients. And every such relationship/ retainer ship contains a stipulated time limit and has details regarding fees, ownerships, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In all such cases, the project is independent, and the price is managed accordingly for that agreed upon project time.

Advertising agencies cater to all such valuable resources of any small enterprise which seeks to increase the customer base and reach out to the masses. Such marketing agencies are generally backed by firm knowledge and research and development about media placement and strong business strategies. The focus or approach of every agency may be different to achieve the same end result. For instance, some may only cater to a few large clients and not consent to new accounts. At the same time, some agencies may maintain stability with bigger companies.

The relationship shared between the client and the agency should be based on a strong foundation of trust. You can choose to work with any of the agencies with whom you have a substantial relation and good connection. The services that you will get will cost any client a considerable amount which will make you feel positive about your satisfaction derived all throughout the relationship.

Build Brand Equity Through Positive Marketing

Positive marketing aims to impact a consumer in a meaningful yet inspirational way. Not only these feelings such as self-confidence and hope cause a customer to make a better connect with brand, it also influences them to cause personal and societal change, making them a brand loyalist.

Here are a few key factors that are crucial for any branding agency in building positive marketing efforts online-

What It Takes To Gain The Customer Trust!

In a digital era, addressing your challenges must start with building a foundation of trust. And how does that happen?

Consumers not only hold the power to make your brand, they can destroy it too and never has it been so easy. With so much power in hands i.e. Social and mobile technology, in our everyday lives, we can voice our opinions freely and communicate the message more efficiently and effectively.