Why Are Branding Trends Necessary?

In today’s competitive world, it is very crucial to cope up with the frequently changing branding trends. Branding is a marketing practice that differentiates a product from others in terms of logo, name, design, and shapes the brand. Exploring the latest Branding Trends help to understand the existing branding strategies of various brands and stand out from others in this ever-changing market. Let’s discuss some of the important branding trends -

Tips To Expand The Brand Digitally

Digitalization has changed many things around the world, which also includes brand digitalization. In today’s time, the only competitive and most important is consistent marketing and it increases more social responsibility and brand accountability.

Marketing Tips For Start-Ups

'In this world of endless competition branding is a key element.'

The success of a start-up often depends on its approach to marketing and branding.

Building your Startups website? | In 2020 | Brandwand

Building your Startups website? | In Delhi 2020 | Brandwand

Helping Startup To build Website?

In the era of booming digital content and continuous tracking mechanisms to reach out to potential customers, every new website on the internet is just like another drop in the ocean. So, how do we make sure that your website not just stands out from others but also makes a mark in the sector your brand dives into? The best of digital advertising agencies suggest the usage of analytics to keep bringing customers back to your website. Moreover, we also need to focus on the creative aspect of the same. The look and feel of the website, digital essentials on point and obviously the about us page.

Here are a few pointers to keep in mind if your brand aims to give it the ‘perfect digital kick start’

• The TG is the king they say, therefore to think along the lines of what the target group desires- build your website in the same way. For instance, give it splash of colors if it’s a kid’s product or the cliché red if there are couples on board. It works, trust us.
• The website should be a representative of what the brand stands for, it shouldn’t feel something else whilst it sells something else.
• The key to everything is the fact that you build the website and do not make it smartphone friendly – you’ve lost it halfway there.
• CTA is a must and obviously, that would pull people if the website is attractive enough. Have the perfect visual appeal to it, not too much of information clutter in there.
• Obviously, about your brand and the ways in which stakeholders could contact your brand. Keep it navigation friendly and add search boxes.

Not just these, there are another bunch of exciting tricks and techniques that Startups can focus upon and subtly make it to the top. To get more help in creating your brand’s website, Brandwand is a startup specialist agency based out of NCR that would completely transform the way your brand approaches the digital space.

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STRUGGLING WITH PUBLICITY? | MARKETING STRATEGY | UPDATED FOR 2020

HERE’S HOW TO IMPROVE YOUR MARKETING STRATEGY

In an era where technology is everywhere, what better way to advertise your brand then by doing it through a platform made by technology, Social Media. According to me, No business can survive these days without a good and efficient social media marketing strategy.

Instagram has not only become famous amongst teenagers but amongst new businesses as well due to the heavy presence of active users. With over 800 million monthly active users, it is now one of the most sought after social media platforms.

With that being said, here are a few tips and tricks to improve your Instagram Marketing Strategy –

1.      An Increase In Followers – The one thing Instagram handles thrive upon are followers. It is exactly what made a platform like Instagram famous. In order for your posts to be seen, A couple hundred or maybe even thousands of followers is a must.

2.      First Impression Matters – This matter on the social media platform as much as it does in real life. When a potential the consumer of your product opens your account to check your brand out, the first things they see should be written with a clarity that does not leave the user with any doubts.

3.      Be Regular With Content – Adding only one or two pictures or videos in a month would not increase your followers and in turn, your consumers as well. However, too much posting is also not appreciated and required. An appropriate amount of posts should be made, that is one post per day. If any more additional information needs to be provided, this is where the stories would come into play.

4.      Partner With Social Influencers – According to research, Brands say that their marketing strategy of taking the help of an Influencer had been successful a staggering 94% of the time. That isn’t too bad of a stat to not go for. Social Influencers have a strong fan base not only amongst teenagers but almost all the ages these days.

5.      Trust In BrandWand – If all else fails, you may want to seek a marketing agency to help publicize your brand better. To make it easier for you, BrandWand is a Brand Design Agency that will improve your brand’s following and consumers as well.

Get Your Parallax Video Created at Brandwand

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Why is Brand Advertising important for your Startup ? | Brandwand

A Brand does not become the one recognized by everyone in just one go. It takes a lot of effort to build a brand and make it reach the correct target group. Before any product is launched, a lot of research goes into what kind of identity must be provided to it, including everything from its font and color. There are a lot of pros a concept like brand advertisers can bring to your company, some of which include:

●   Brand Identity: A Brand Identity works exactly like the personality of human works.  It’s about all the characters and traits a brand holds and is known for amongst the general public. These elements must be consistent, standard and hold a strong recall value. It talks about the company as a whole.

●  Brand Credibility: Perfect advertising brings perfect credibility! A person will tend to buy more products from a brand that he or she trusts on. This makes the brand stand strong in comparison to other brands, especially the strongest competitors in the market.

● Connecting with potential prospects is another advantage that brand advertising provides a brand with. A customer uses all their skills before buying a product, but it is important for a brand to trigger their emotional as well as intellectual aspects together. 

Therefore, smart advertising brings clarity in a message, establishes a good level of credibility for the brand and help it to connect with prospectives in a better way. For this, your brand may need an advertising agency to help you reach out to prospectives in an efficient and effective way. Brand Wand is a startup specialist agency that caters to all needs of a Startup and shapes it up for better performance and its reach in the marketplace.