STRUGGLING WITH PUBLICITY? | MARKETING STRATEGY | UPDATED FOR 2020

HERE’S HOW TO IMPROVE YOUR MARKETING STRATEGY

In an era where technology is everywhere, what better way to advertise your brand then by doing it through a platform made by technology, Social Media. According to me, No business can survive these days without a good and efficient social media marketing strategy.

Instagram has not only become famous amongst teenagers but amongst new businesses as well due to the heavy presence of active users. With over 800 million monthly active users, it is now one of the most sought after social media platforms.

With that being said, here are a few tips and tricks to improve your Instagram Marketing Strategy –

1.      An Increase In Followers – The one thing Instagram handles thrive upon are followers. It is exactly what made a platform like Instagram famous. In order for your posts to be seen, A couple hundred or maybe even thousands of followers is a must.

2.      First Impression Matters – This matter on the social media platform as much as it does in real life. When a potential the consumer of your product opens your account to check your brand out, the first things they see should be written with a clarity that does not leave the user with any doubts.

3.      Be Regular With Content – Adding only one or two pictures or videos in a month would not increase your followers and in turn, your consumers as well. However, too much posting is also not appreciated and required. An appropriate amount of posts should be made, that is one post per day. If any more additional information needs to be provided, this is where the stories would come into play.

4.      Partner With Social Influencers – According to research, Brands say that their marketing strategy of taking the help of an Influencer had been successful a staggering 94% of the time. That isn’t too bad of a stat to not go for. Social Influencers have a strong fan base not only amongst teenagers but almost all the ages these days.

5.      Trust In BrandWand – If all else fails, you may want to seek a marketing agency to help publicize your brand better. To make it easier for you, BrandWand is a Brand Design Agency that will improve your brand’s following and consumers as well.

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Why is Brand Advertising important for your Startup ? | Brandwand

A Brand does not become the one recognized by everyone in just one go. It takes a lot of effort to build a brand and make it reach the correct target group. Before any product is launched, a lot of research goes into what kind of identity must be provided to it, including everything from its font and color. There are a lot of pros a concept like brand advertisers can bring to your company, some of which include:

●   Brand Identity: A Brand Identity works exactly like the personality of human works.  It’s about all the characters and traits a brand holds and is known for amongst the general public. These elements must be consistent, standard and hold a strong recall value. It talks about the company as a whole.

●  Brand Credibility: Perfect advertising brings perfect credibility! A person will tend to buy more products from a brand that he or she trusts on. This makes the brand stand strong in comparison to other brands, especially the strongest competitors in the market.

● Connecting with potential prospects is another advantage that brand advertising provides a brand with. A customer uses all their skills before buying a product, but it is important for a brand to trigger their emotional as well as intellectual aspects together. 

Therefore, smart advertising brings clarity in a message, establishes a good level of credibility for the brand and help it to connect with prospectives in a better way. For this, your brand may need an advertising agency to help you reach out to prospectives in an efficient and effective way. Brand Wand is a startup specialist agency that caters to all needs of a Startup and shapes it up for better performance and its reach in the marketplace.

What’s your Start-up brand story?

Brandwand | Advertising Agency

The reason which makes two brands or businesses selling the same product or service is the story they have got to tell. Pick any successful brand as an example, that has attracted millions of consumers and has kept growing for centuries. They all connect with their consumers through the stories they have.

The startup culture has seen an urge in the number of brands who all have their stories to tell. Stories that are still closed down in lockers with the management unaware on how to use it to their advantage. That’s where marketing comes in. Simply put, marketing is the process of building a picture, frame by frame, of your story and how people can benefit from your product or service.

A really good marketing can thus do wonders in telling stories of these small businesses!

Another concern that small enterprises have is the lack of huge funds, but with a proper plan a good marketing plan can also be executed under a budget. That’s where organizations can make use of Brandwand. Brandwand, as a specialized wing of APPPL Combine, caters to small businesses to help them market and brand their products or services.

Brandwand as an agency believes in making your brand matter and can help the rising superstars to make their own signature in the market by focusing on what needs to be put out and to whom whenever needed.

Have a start up in mind? Let us shape it up for you

Have a start up in mind?

In the past 5 years, we have seen a boom of startups in every single industry, be it technology, real estate, education, F&B, travel, furniture, etc. There are new startups coming up every single day all around the world.  We all know there’s already a lot of competition in every single industry, hence it’s extremely important to grab the limelight, or else your existence will fade away.

If you are a startup, you need a strong online presence, but you can’t do it all alone. Here’s where we, Brand Wand come in the picture. We have been on top of the marketing game for the past 2 decades. That’s one reason why we understand no two companies require the same kind of marketing services, hence the strategy must also differ. Luckily we have quite a lot of experience in that. Our mastermind, Mr. K. Ranjan has been executing impact ads and campaigns for various esteemed companies.

It is vital for a startup to have their launch as loud as possible as the first wave of communication will form the first perception of the startup in the customer's mind. So what you are communicating to the world must tell your story clearly and this will only happen when you and your marketing agency are on the same page and in sync. This will give your campaign a structure and a strong strategy to follow, as we will analyze who your competitors are, what the typical consumer journey looks like, what competitors are doing, what brands (in and out of your industry) are doing that works and the cost-effective opportunities to explore for your business.

These are just the basics on which the framework of the campaign will be designed. Deciding where all it will be promoted is the next step after designing impactful creatives. It’s important to reach the target audience because if it doesn't, all the investment made in promotions will go to waste as there will be no brand recognition.

Again, if you are a startup, let us help you grab eyeballs and make your business boom!

Advertising Agency: The Game Changer For Your Brand

Advertising is a form of communication and dissemination of the information which is not personal and is often executed by an advertising agency for their clients.

What are the advantages of an advertising agency?

1.   New Product Announcement: Advertising is one form which helps to disseminate information to a larger audience at once. The new product introduction, new scheme launch, new chain of store etc. all such information can be placed on different or selected mediums based on the nature of the business and the target group via advertising.

2.   Generating Leads: An ad agency can be a good option if you wish to have more leads pouring in. The Brand and the Product needs a considerate amount of market place to set in and start generating leads. An advertising agency can put efforts in the right direction to enable the brand to generate leads and make its products and services known in the market.

3.   Competition Cutting: Effective marketing strategies can easily help in cutting down the competition and make your Brand stand amongst the others. In order to maintain a good foothold in the market, it is necessary to keep the advertising game strong so that your competitors do not snatch your market away.

Thus, it is very important to hire an efficient advertising and marketing agency so that your brand is able to hold its place in the market and among the target audience.

Advertisements; The Game Changer

Advertising is a tool to disseminate information about a product or Brand. It is a technique to target mass media all at once, it also allows us to target specific audience set so that the right messages reach the right audience set at the right time. Below are 3 facts about advertising that helps in making the perfect ad for your Brand.

Ads make your customers impulsive

If an ad campaign is appealing enough, your customers will be compelled to be intrigued about your Brand or the product. This works very well in favour of your Brand as the customer will become more favorable towards you, giving the Brand an upper hand over other competing Brands.

Ads work towards setting assumptions

Advertising agencies work towards creating ads which create a positive impact on the targeted customers and set relevant assumptions, boosting the Brand’s presence and positioning in the market.

Ads make emotions play the main role

Advertisements are mostly integrated with emotions, they play with customer’s thoughts and emotions to smartly place the Brand. Ad agencies are focused towards strategizing and implementing ideas in a way that works wonders for a Brand.

To leverage on the experience of an ad agency, it is must to look for its background and the work done, the more the number of successful campaigns, the better to select that agency for your Brand.