Understanding The Working Of A Creative Agency

An Advertising agency is the route map provider which a company follows to make marketing and promotions easy. It creates, plans and promotes advertisements according to the needs of their clients. An ad agency can be in-house or an independent agency working to provide marketing, branding and sales promotion solutions. There are many Advertising Agencies In Delhi which caters the needs of potential clients.

The advertising agency as following departments-

Market Research

Accounts Management or Sales/Client Servicing

Copy writing

Graphics Design Team

Media Planners

These departments run hand in hand operations to work out the information provided by the client and pitch ideas accordingly. Thus, helping the agency to deliver its best.

Terms related to the business:

Pitch:

An advertising agency needs to prepare a pitch before making cold calls. Just maintaining the current accounts and clients is not enough, an agency needs to keep looking for new clients in order to expand the business. Before creating a pitch, a thorough market research is conducted in order to locate clients and business who could use our services. Then, a proposal including the brand portfolio is sent via email.

Presentation:

After, a potential client shows interest in the proposal, a meeting is fixed to work out the scope of work and discuss the client’s needs and expectations. This presentation includes all the past works and clients associated with the agency along with a brief description of the agency as well. It contains logos, brochures, billboards, banners, campaigns etc.

Creative:

Once the client comes on board, the actual work begins. The creative team has to come up with ideas and designs with respect to the client’s brief. The creative team is liable to create innovate posts and then the content team comes up with a suitable content. This is the stage where everybody works in sync to deliver the best of best to the client. Next, the developed ad or creative is sent to the client for approval.

Media Planning:

Once the client approves the creative, the media planning department comes to function. This department works for media buying, i.e. buying spaces in newspapers, billboards, hoardings etc. so that the creative can be placed on these spaces and the client’s media presence is improved. They also indulge in market research in order to identify the preferable mediums for placing the advertisement.

In conclusion, we can say that for having total marketing solutions one can undoubtly rely on An Advertising Agency and in turn the agency has to work hard to deliver the best quality results.

How Brand Marketing Can Transform Your Business

Businesses can be managed easily but for further growth of a business it must acquire expert services from Brand marketing agencies. Brand Marketing is essential for business who wants to expand and who wants to establish them self as a popular brand in the market. Brand is an Identity, be it tangible or intangible, which sells by name. So in case to establish a brand name in the industry, a business should acquire fully fledged services from agencies that specialize in Brand Marketing.

Moreover, naming a brand is one of the crucial aspects as name is what that leaves an image and promise in consumers’ mind. Name itself should assure the costumer that the brand delivers high quality and satisfactorily product. All symbols like Logo & Design related to the brand also plays a vital role while leaving image and perception in consumers mind.

Main objective of Brand marketing is not just to sell the product but also to create a perception in customers’ mind about the product. Brand should leave a long lasting impact on its customer’s mind that next time the customer gets back to the same brand without any hesitation. Various approaches and strategies are used by experts for transforming a normal business into a brand. Creativity is the most basic prerequisite in the process of branding.

Brand Marketing Agencies like BrandWand plays the Ad on regular basis that gives consumer an idea about the Identity and existence of a brand. Advertising, the most important strategy of Brand marketing, online or conventional, covers all the due left in branding. Advertisement should be enough creative, innovative and played on repetitive mode that it pastes an image on every bodies mind. Unique approach in Ads like advertisers uses sense of today’s lifestyle to make people realize what they are lacking at. Follow up actions like feedback to know that at what parameters is a brand suffering, should be there.

Steps For Designing A Perfect Logo

A company’s identity is defined by its logo. Logo works as a corporate identity for a company or brand. Since, the company is marketed by the public, hence the company should get a design which is at par with the people’s understanding. It should be powerful and memorable.

Few factors behind the success of a logo design are its uniqueness, its artistic characteristics, its ability to be catchy and its relevance. The design has to be sophisticated since it will represent your business. The performance of your logo determines your image in the market, therefore, it has to be the best.

A logo is the first and foremost thing which the audience and the customer sees, particularly if the logo has the company’s name. So in order to make it stand out one needs to be very critical while designing it. The logo is the walking ad for a company, it helps people remembering what the company does. Because of this, a bad logo design will severely hamper your business and its scope. It can also lead to lower overall standing of the organization or a negative perception of the company in the minds of the public.

To avoid such things, few things must be kept in mind:-

The Typeface-

Majorly, the logos have the company’s name integrated in such a manner that it is catchy packed along with the tagline which explains the type of product or services which they offer. But keeping a particular font size and font size is a must and a logo designer should strictly follow it, otherwise it would be a big blunder. Also, a logo design should be clean and should give a professional look.

Utilization pre-developed illustrations or photos-

A perfectly designed logo chooses every design and its elements and put them together in an expert manner. Incorporating clip-art designs or say pre-made illustrations should be a big no because it will make your logo look cheap and give an impression that it has been hastily completed. A logo should be impressive enough to leave a long lasting mark on the audience’s mind.

Logos in Grayscale and color-

A logo designer must keep in mind that he should constantly keep checking the design in color as well as in greyscale, so that he can be surer about the final look of the logo, be it in color or in grey.

Avoid plagiarism

One must make sure that the logo design is exclusive and not copied in any manner, be it photos, text or any other element. Logos are subject to copyright, therefore, be sure of what you create and get it registered so that you stay away from plagiarism. After, designing a logo make sure you cross check every time that there is no copied item in your design.

Deciding the Color scheme-

Colors can play a very significant role in building or breaking the corporate image. They catch people’s attention much before any text or image. So, be sure of incorporating good color schemes, which goes with the brand and with eyes as well.

Avoid complex designs-

Complicated looking logo can prove to impact exactly opposite than the target reaction. If a customer cannot remember or understand your logo then your sales would be affected. Therefore, make sure you choose a unique but simple design for your customers to understand it and remember it easily.

These are some points which should be kept in mind all the time to create a stand-out design. One must always keep the client’s requirement of a logo design paramount, no matter what you should give his choices utmost preference. Though you can always give suggestions.

Know More About The Services Of Advertising Agency

While an organization wants to sponsor an advertisement - promote its product or service, it approaches an advertising corporation. Relying on the type of advertiser and their necessities, the advertising and marketing agency handles the making plans, production, and execution of the advertisement. Apart from those, agencies also manage market studies (which includes getting to know about the target audience, the competitors, and feedback concerning the product), branding and income promotions for their clients.

They Manifest It.

While an advertiser contacts an Advertising Agency, it sets in movement several departments that are vital to an advertisement effectively reaching the patron.

Accounts.

The accounts department may be referred to as the backbone of the marketing agency. It liaises with the patron to understand their needs and requirements and is accountable for communicating the same to the agency.

Other than negotiating financial subjects with the consumer, this branch is liable for ensuring budgetary adherence, deadline watch-outs and usually making sure that the final product is in step with the client's brief.

Creative.

Also known as the heart of the advertising and Branding Agency, the creative department, in a nutshell, showcases the client's product or service in a way that is most attractive to the target audience; all of the even as making sure that the set of tips are adhered to.

This department consists of the creative director: apart from supervision, the creative director is accountable for making sure that the advertisement's communique isn't always only creatively attractive and sparkling, however also fulfills the brief.

The copywriters: they're required to put in writing original thoughts, which might accompany the images or the films for the ad.

Art directors: tech-savvy people who are typically up to date with layouts, designs, and different related technology.

Media department

The media branch is liable for making sure that advertisement reaches the selected media outlet - print, radio or television.

Inside this department, the media studies look after painstaking studies to evaluate the distinctive media available for the advertisement and create the foundation for the media planner.

Media planners select the maximum suitable medium for the advertisement in addition to creating a time agenda for it. The media client then contacts sources at the chosen media outlet, scheduling/shopping for airtime or space.

The New Rules Of Branding In A Corporate World

All successful companies change and evolve over a period of time.

They grow and evolve, often far beyond their own business origins that made them successful in the first place. It has been seen that corporates undergo Rebranding programs which are undertaken to communicate the change and start a new dialog about the company and re-connect with the audience. 

There are multiple powerful business stories of evolution. A more recent one is example of a rebranding launch which got misfired is that of Hibu in the UK. Hibu is the new name for Yell Group, publisher of the Yellow Pages directory among many other things. It is trying to innovate and make a leap into the digital age as an online marketplace for all the SME and startup. The CEO, Mike Pocock, was asked this same question over and again by the reporters what Hibu meant and his answer was always the same “It’s a word,” he said. “If you go back 15 to 20 years ago, Google and Yahoo didn’t mean anything. It’s how you support the brands.”

The reporters saw and examined that their story. “Yell admits rebrand is meaningless but it holds value” was one of the typical headlines in Britain’s national news media. It was an avoidable step that detracted from the important business stories and placed a question mark over the whole brand revamp: Has the rebranding plan been thoroughly thought through and then implemented? Rebranding an established company is the same as naming a startup. Google and Yahoo! were startups when they were named. They had the luxury of relative obscurity in which they could get away with making mistakes and still be okay and prove their business model. 

Corporate rebranding is an entirely different game which requires you to play by different rules depending on the industry that you belong to. There is much at stake for all people of the organization and the people engaged in the re-branding process and, given the nature of news media, rebranding ‘disasters’ are more newsworthy and published than rebranding successes.

Few of the rules to keep in mind when rebranding:

1. Expected controversy: Corporate rebranding affects all the other players present in the market. It’s about change and most of the people don’t like change. Be well prepared with your story and communicate proactively.

2. Business values matter: a corporate rebranding program has to involve the set communications framework through which your business story can be told in a memorable yet subtle way. Names and logos are components of the story, not the whole story.

3. Start from the inside out: A Brand Design Agency understands that it needs to prepare and experiment the ground internally before launching in the external world. 

4. Give meaning to the name: If the rebranding involves a name change, be clear and straight forward about the name and give proper reasoning for why it was changed in the first place and why the new name has been chosen and given to the same brand. Explain the objectives, the complications and help people understand how to think of it and connect with it. People will get used to new names over time.

5. The CEO must lead: Corporate rebranding stands for a leadership tool and something that comes after the decision has been taken by the whole board or the CEO itself. The CEO should be visible during this whole process of re-branding and be the strong visionary behind the story.

6. Social media is important. Check the website, social media platforms regularly and answer all the queries that your customers might have regarding the newly formed brand identity. Be active on Twitter and use blogs also as a medium of communicating because this will be the time when people would reach out and search for you. 

And an experienced Branding Agency would understand the importance of all these above mentioned key points.

How Can You Build A Brand Build Without Advertising?

Very often we come across such clients who want to build their brand without allocating any marketing budget for advertising and marketing.

Also, then there are brands that have just grown without spending much on advertising – like Krispy Kreme, Facebook and GoPro – but these are rare exceptions to the general rule and they have been successful for its innovative and excellent products and services.

But is it really possible to build a brand without advertising or marketing? I guess theoretically the answer would be yes. Whereas, PR and word of mouth will also need a lot of time to achieve what you would have achieved otherwise through advertising.

And often the client/brand does not realize that when he says advertising, he means traditional advertising, and excludes all the newly introduced digital platforms and social media, and some of those who adopt mainstream advertising have big pockets and some of the biggest spenders in this domain. However, it is a proven fact that remains the same advertising – particularly traditional advertising – is still the most useful weapon to achieve the desired marketing results.

Now imagine that you are launching a luxury brand. While it’s important that the advertising communication in the domain should reach out to the potential customer, it’s as or even more important that those who cannot afford it should be exposed to the advertisement, as well. Because one of the biggest reason why people choose luxury brands is to flaunt it, and for that others too need to know that such a brand even exists and know it’s real worth in the market. To achieve this, digital advertising targeted exclusively to the target audience alone will not work, but traditional advertising will also deliver huge results.

Another point to be noted is that when a customer sees an advertisement, especially on television, it gives them trust and confidence in the brand. Some of the leading national daily countered it by telling the clients and regular readers that it is far more cost effective to run their ads in print mediums than on TV as newspapers have far more reach, which was indeed true. However I would like to believe that the clients profited by Advertising on TV. Though the reach may have been lower, a TV advertisement lends the brand more stature and also it reaches to the right target group if advertised at the right time on the right channel.

To simply put this, we are still quite far away from seeing the best of advertising, especially in India where most of the brands are under-branded and under-advertised. If you don’t have sufficient funds, and would like to build the brand without advertising much, remember the wise words of Bruce Barton, “In good times, people want to advertise; in bad times, you have to.”

So, take it as our word of advice or suggestion if you are all set to build a brand without advertising. Don’t. 

Advertising Is All About Understanding People And Surprising Them

Hit the road, Keep collecting innovative ideas

Know that your customers always have been the secret recipe to success. Since the very beginning, one should know that the key factor that can either make or break your business is how well you understand your customers and act upon it. No matter how good your product or service is, you really cannot walk on the path of success unless you understand your market well and know what your customers want. Profiling is hence, very important step for a business to understand how their existing set of customers behaves and what sort of people they should ideally be targeting to find and gain new customers. With the advent of the Internet, and automated digital surveys, with the introduction of big data and a host of VOC (Voice of Customer) techniques, customer input is increasingly utilized and taken into account for ad design and improvement to achieve all the desired results.

Your operational efficiency improves when you integrate customer’s valuable feedback, for they are the one who are going to be consume your products/ services so ultimately it is their opinion or insights that really count for a brand whilst strategizing. There are many through which you can speed up transactions and being a creative agency you can also amplify the output of promotional campaigns and work on reducing the errors accordingly.

Understanding customers is important as it helps in decision making for any of the promotions that rely heavily upon them. For a new product, for example, you would simply target and keep up with the customers that are highly profitable, like those who buy products with a high margin, don’t negotiate discounts, don’t cancel or edit orders, make few large orders compared to many small ones, pay on time and do not expect or require extensive service post-purchase. Once identified, you could meet and sit down with a Advertising Agency In New Delhi to have a detailed discussion and make plans accordingly on how to target these customers extensively.

Data collection is rather a easy process. With great ease, you could just pull up sales figures and statistics from different stores in different areas and see how the audience behaves in different ways, or if your business is relatively smaller, you can even ask for long, personal reviews from customers who care. That way, you are able to tailor your operations and offerings to the best fit. You must identify which customers amongst your TG loyal and contribute in your profitability and are the most profitable. As an entrepreneur, you are expected to only learn and grow from each and every decision, success story, and mistake and capitalize on them in the future. Ad agencies also take customer insights very seriously as it shows them how best to market products. Do make sure, however, that in gathering data, you are complying with all the protection and monitoring regulations in place for the data you collect, use and store.