Whether you want to grow an audience, sell a product, or provide a service, you need to build trust first. To get people to come to you, you need to give them a reason to choose you over all the other options out there. Sounds challenging, doesn't it? Well, it's not actually that difficult, as long as you're willing to put in the effort.
People respond to people - that's how it works. Instead of robotic marketing tactics, focus on being relatable, interesting, and most importantly, HUMAN. Have you ever noticed that all of the posts on a blog are written by an "admin"? Who is this “admin” and do you know them? Generally not.
It's not going to work in your favor to appear mysterious here.
It's important for your audience to understand not only why you do, what you
do, but also to get to know your brand and the people behind it.
Maintaining
a consistent voice for your brand is crucial to making it relatable. We all
love seeing how companies run and who runs them - especially before we hand
over our hard-earned money. Being open makes a brand humane rather than seen as
a faceless organization.
You can humanize your brand by putting a face to a name while
connecting over ideas that others can easily understand and believe in.
A great
way to ensure that your brand has a clear voice is to give it a personality and
style of communication. Even if multiple people are running the show, think of
your brand as an individual.
Here are some of the best ways to humanize your company and make it even more approachable.
Share valuable content
No matter if you share original content, curated content, or a combination of the two, make sure what you share is relevant to the people you're trying to reach. Encourage them to ask questions and engage in conversation. This will give you “human” bonus points. There will be a magnetic pull toward you since your audience will see that you care about them beyond gaining more traffic or securing a sale.
Be transparent
Share the story behind that company name, product, and journey! Being transparent creates likability and encourages people to keep supporting and following you. Keep your stories relevant and align them with your mission and brand values. Don't forget to share the things that push you, fuel you, and keep you going.
Build relationships through social media
The social media landscape is constantly changing. Connect with your audience on a personal basis, reach out where they are present, and build your presence and they will see you, know you, and follow you. Social media is an essential and highly beneficial tool for interacting with your audience.
Show gratitude
Thank your audience in every way you can. Make them feel good in whatever way you can. Make sure you thank those who help you achieve your goals and support you when you celebrate your wins. By showing your audience their role in your success and how they are appreciated, they will subconsciously become emotionally invested in it. Everyone wants to be a part of something bigger.
It is in every brand's best interest to connect with their audience on a human level, regardless of industry. We live in a competitive world, and to achieve the success and engagement you desire, you will need to put in the effort and build genuine relationships with people. Bring your brand's personality to the world, and they will want to follow and support you for many years to come.
Connect with Brandwand, the top creative advertising agency in Delhi known for its 360 marketing services, and build a strong brand with the help of seasoned professionals. Brandwand is known to have developed, nurtured, and promoted many brands, especially startups, and helped them carve a niche in their respective industry.
