Advertisement has infinite number of definitions and meaning
attached to it. But for us, an advertisement is an idea to solve the purpose by
selling that particular idea.
Aware, Persuade, Convince, Attract etc. are some of the
traditional purposes of any advertisement. Now let us explain you why we define
advertisement as an idea. A manufacturer has a product to sell in the market.
“What he does?” And he stays in Noida, he outsources an Advertising Agency In Delhi NCR which will help him launch his product in the market and
create an advertisement campaign to project the product like how it’s supposed
to be perceived as to increase its sale. “What does an advertising
agency does?” The ad agencies discuss the targets with the
manufacturers. These targets are discussed within the creative team internally of
the ad agency.
Where the term “creative” comes there it is obvious that it
has seriously something related to the idea. The creative team brain storms and
comes up various strategies and multiple approaches. Those strategies are
discussed with the manufacturer. With the mutual consent they all agree upon a
particular strategy and start executing and implementing it.
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