Online Marketing Strategies For Start-ups

 

Online marketing is important not just because it helps you to enhance your online presence, but also it can change the way your potential customer’s viewpoint towards your business. For example, ranking high in search engine results pages, along with well-established brands of the industry instantly boosts your business credibility.

The planning and implementation of best online marketing strategies makes the start-up renowned and unique among it’s competitors. Marketing is not always expensive, with the proper use of one marketing strategies it can be made cost-effective and more appealing as other established companies.

One should always cover these key points while marketing -

 1.     Defining keywords - You should make a core keywords list. You should also include secondary keywords in the list. Secondary keywords are more specific. Use free tools to find the keywords already sending traffic to your website like Google’s Keyword Tool and Uber Suggest. The best keywords list found through these tools will be identified by low competition and high traffic.

 2.     Conversion Rate Optimisation - It means when your visitors are ‘converting’ into customers. You should improve your messaging or value proposition to increase this rate of conversions. This will make you understand the interest of your target customers towards your business.

 3.     Social Media - Choose the right social media networks like Facebook, Twitter, LinkedIn, Tumblr, Pinterest, and now Instagram, are some of the most popular social networks today. Define the appropriate timings for posts. Create an influencers list, one of the best marketing techniques online is to influence. It will take time for any start-up to develop an influential relationship with many of people. Place the posts on right platform at right time to the right people.

 4.     Quality of content - Content marketing is versatile and useful way of influencing people. For example, you should use white papers, e-books, and other long-form content to attract downloads, signups, and conversions, or you should use an on-site blog to attract more inbound traffic to your site.

 5.     Customer Feedback - A simple ‘give us feedback’ form is not enough. Most people will not give you feedback. You should use incentives, meet your users, and study user behavior data to understand where people fall off in your funnel, and more importantly - why do they fall in that category.

BrandWand is a Delhi-based full-service marketing communication and digital agency that provides the best ways of building a brand online. The agency has adept professionals for nurturing the brand. They serve research-based marketing solutions to the brand and delivers the best to the brand. They also have special discounts and start-up friendly offers.