How To Overcome Marketing & Advertising Challenges As A Startup?

Marketing and advertising are two of the most important aspects of any startup. It is not just about the product or the service that a brand offers but it is also about how it positions itself in the mind of its intended audience.

In recent years, the marketing and advertising sector in India has developed at an exponential rate, with several entrepreneurs joining this field.

Startups' greatest challenge is finding an agency that can provide them with solutions that will work wonders for them and help them establish their presence.

Agencies offer a variety of services to their clients but marketing and advertising can be seen as the lifeblood of any startup. It is through which they make their first impression on potential customers. Marketing is not just the promotion of products; it also includes developing strategies for getting the desired attention in the marketplace.

The right marketing and advertising are really important for startups to get the right traction. To overcome any obstacles, one must be innovative, adaptable, and efficient with the resources at hand.

The following tips will help you overcome marketing and advertising challenges as a startup:

• Identify the best channels to promote your product or service effectively.
• Stay relevant by understanding what marketing trends are followed in your industry.
• Create content that resonates with your target audience.

It is not only about creating awareness for your product or service. It is about how you do it, and how you make a lasting impression among your audience.

If you are a startup brand and need help with your marketing and advertising plans you can simply reach out to Brandwand, a top Marketing and Advertising agency in India.

With their multi-industry experience and a sound team, they can help you overcome marketing and advertising challenges by providing you with the right solutions. 

Branding Techniques That Every Startup Should Know

Branding is a technique that helps you create a memorable and distinctive image for your company. It can be used for branding your product, service, or brand.

Branding is a powerful tool for building trust but it's not always easy to know what works and what doesn't. Here are some starting points for your branding:

1. Your brand is the identity of your business.

It is what people think about when they hear your name, or a nod in recognition when you walk into a room. Your brand is how people see you, and how they talk about you. Your brand is who you are to them.

2. Your brand's identity gives you leads

Your brand identity is your company's personality. It's what makes you different from all the other businesses in your industry and helps people find you when they're looking for something new.

It's also a lot easier to build a brand identity than it is to build a company’s brand—because a brand is all about expressing your values, while a company's values are typically more abstract and harder to pin down.

When you have a strong brand identity, you'll be able to attract customers who—when they find out what you do and who your team is—are ready to buy right away. That makes them much more likely to become loyal buyers over time, which means more opportunities for growth and profits!

3. Content Marketing

Content marketing is a branding technique that's all about creating content that's relevant to your audience and gets shared. So, if you're looking for a way to make sure people know who you are and what you do, content marketing is the way to go!

4. Digital Marketing

Digital marketing is a branding technique that has been around for a while. It is the use of digital channels to reach out to customers and potential customers. Digital marketing can be used in many different ways, such as email marketing, social media marketing, search engine optimization (SEO), and content marketing.

The goal of digital marketing is to create awareness about a product or service and drive sales. It can also be used to build relationships with customers by providing them with valuable information about the company’s products or services.

It is an effective way for companies to reach their target audience because it allows them to advertise their products or services on various platforms such as social media, blogs, websites, and mobile apps.

5. Influencer Marketing

Influencer marketing is the process of targeting and reaching people who have the most influence on the purchasing decisions of your audience. This can be done through paid advertisements, but it is more likely that you will find success by partnering with a popular influencer who already has a following.

Everyone knows that the world is full of startups, but few know how to turn their startup into a brand.

A brand is an emotional connection between your startup and your target audience. It's something that makes them feel like they have a friend in you, someone who understands what they're going through. But how do you build a brand when you don't have any money or resources?

It's easy! You just need to know what kind of emotional connection your target audience wants from their new best buddy—and then go out and give it to them.

Brandwand is a leading provider of branding solutions and marketing services that helps companies develop their brands, create content, and manage their digital presence.

Marketing Agency For Startups In India

A marketing agency is a company that provides support to companies that are trying to market their products or services.

Marketing agencies can be hired by companies to help them create advertising campaigns, design websites, write content for social media and other digital platforms, and to also conduct research on consumer behavior. Marketing agencies often specialize in one of these areas or have a team of specialists who can handle all aspects of marketing for clients.

Marketing agencies may also offer support services like customer service or data management, which can be useful for clients who don't have the internal resources to provide those things on their own.

Brandwand, a marketing agency for startups is a full-service marketing agency that provides clients with the solutions they need to grow their businesses. Our team of experts has been crafting innovative marketing strategies and has worked with companies of all sizes, from startups to Fortune 500 enterprises. We've helped our clients achieve their goals by delivering powerful results through customized campaigns that are focused on generating leads, increasing sales, and improving brand awareness.

Our process starts by listening to our client's needs and understanding their challenges. We then work together to develop a strategy that addresses those challenges while also helping them achieve their goals for growth.

At Brandwand, we believe in taking a consultative approach to our work so that we can build stronger relationships with our clients. That's why we encourage them to be involved in every step of the process—from brainstorming ideas for campaigns to implementing them on social media platforms like Facebook Ads and Google AdWords.

We take pride in helping each client achieve their goals by offering them access to some of the top talent in digital marketing today. If you are searching for the best marketing agency, reach out to us at https://www.brandwand.in/

How to Select the Right Advertising Agency for Your Campaign

There are a lot of things to consider when you're looking for an advertising agency to help you create a new campaign. You want to make sure that they are well experienced and that they understand what makes your business unique and can help your brand grow. You also need to make sure that they have the right team in place—one with just the right mix of skills and backgrounds—to help you meet all of your goals.

But how do you know if an agency is a good fit for your business? There are several different strategies you can use to find the right agency, and we'll explore each one below.

1) If you’re looking to hire an advertising agency, it’s important to make sure you find the right one. There are so many agencies out there, and they all do different things. Some specialize in B2C, some in B2B. Some are full-service, while others specialize in just one area—like branding or creative design.

The first step is to have a rough idea of your budget and needs (for example, plan to spend 10 to 30% of your revenue target on sales and marketing activities), and the second step is to identify the agencies best suited to support those budgets and needs.

For example, if you want to focus on branding and creative design but not so much on TV ads or social media marketing, then look for an agency that specializes in those areas.

2) You have an idea for a campaign, and you need to find an advertising agency that can help you make it happen. But how do you go about finding the right one?

The right step is to create a questionnaire. This questionnaire should be designed to test the knowledge of the agency, as well as their ability to understand your needs and desires. You can also use this questionnaire to test their ability to understand your business model, how long they've been in business, and what type of experience they've had with similar projects.

Once you have created your questionnaire, send it out to a wide range of agencies that fit your target profile. From there, interview these targets to narrow down which ones are actually good fits for your project.

3) Start by asking three to five people to pitch for your account. These are individuals who have been recommended by others in your industry or who have demonstrated a desire to work with businesses similar to yours. They should be able to demonstrate that they have previously worked on campaigns similar to yours (and won!).

The pitching process will begin with the agency's better understanding of your budgets, history, and needs, and will most likely include a closer look at your current campaigns on Google Ads, Microsoft Ads, Facebook, Google Analytics, and other platforms. They should have finished their research and planning within two to four weeks and be ready to present their proposal. Pay attention to the following points in those presentations: The caliber of their team (and ensure that the team on the pitch is the same team that will be working on your account to avoid bait-and-switch), their fit with your company and team, The quality of their strategic-level ideas, media mix proposed, optimization tools, and cross-channel reporting capabilities.

4) Once you've narrowed down your list of potential agencies, it's time to pick the one that's right for you.

A. Select a front-runner.

B. Meet with them and discuss their past projects, their process, and their availability.

C. Call references from previous clients to learn more about the agency's experience working with those companies.

D. Negotiate the agreement and work statement

5) The final step is to formally recognize the winner of this pitch. This may sound like common sense, but in my experience, many companies don't do this until after they have signed on with their chosen agency. It's always best to recognize them publicly so that employees know who won the pitch (and can celebrate accordingly), which also gives other agencies an opportunity to feel recognized if they didn't get selected by your company.

After that comes an important step: updating your company policy regarding external communications with clients (especially ones who are not yet customers). You want to make sure that both parties understand how often communication should occur so that there aren't any surprises down the road.

When you work with Brandwand, one of the top advertising agencies in India, they will not only help you craft a message that resonates with your audience but also deliver it in the most effective way possible. They house experts in digital marketing, traditional marketing, and everything in between. Whether you need to create a brand identity or just want to make sure your message is getting through to your target market—Brandwand has got you covered!

Rebranding to Keep Pace With an Evolving Business | Brandwand

Before understanding rebranding, it is important to understand what the term brand means. The term brand can be explained as a set of physical or nonphysical attributes, symbolized by a trademark which can be a name, logo, etc., which once operated properly creates value and influence.

Branding is an essential part of business as it helps set an identity for a business in the market separating it from its competition. Rebranding, on the other hand, as the word suggests, is a process to alter the image of a product be it the name or the logo, rebranding can be defined as the creation of a new name, term, symbol, design, or a combination of them for an established brand to develop a fresh new image in the market.

WHY IS REBRANDING IMPORTANT?

There are various reasons why an organization might consider rebranding, given below are a few-

RELEVANCE:

With a market that’s ever-growing, an organization might need to opt for rebranding to stay fresh, updated, and relevant. Brands need to stay relevant to their target customers and keep up with the pace and the ever-changing consumer needs. In order to grab the attention of its customers and to keep up with the changing times and demands in the market, a company might opt for a brand change to better suit the relevance of the customers.

DIGITALISATION:

Living in the 21^st century, the wants and needs of consumers have evolved from the earlier lot, they opt for a more tech-savvy approach and in this era of digitalization it would be a sin to not follow suit. Having a logo and a renewed approach in today’s world can do wonders for a business

MERGERS AND ACQUISITIONS:

A merger is when two entities combine to form a single unit, mostly when this happens there are two different and unique audiences to communicate with therefore there is a need for change to refresh the brand image and value.

In the case of acquisition, the dominant side would prefer to rebrand the company according to their client needs and specification.

LEADERSHIP CHANGES:

Change is one of the constant things in life, similarly, it is bound for a company to go through structural change. If a founder departs a new person will take his place, be it professionally or hereditary. When this happens, the entire company starts going through a structural change, and hence the need for rebranding comes to play.

REPOSITIONING:

Taking a brand to a new position is an involved process e.g. from an economy brand to a premium brand. And this process, without a question, requires a rebrand to signal a change in direction, focus, attitude, or strategy to its target market.

In conclusion, branding decision has gained growing importance in the last decades because it has an important influence on the company's performance, but at the same time, it continues to be one of the major challenges for marketers. Rebranding is also a very difficult decision to make because in this case, the challenge is to rethink the image and the positioning of the brand in a way that will not create confusion in the mind of the customer. This is where an experienced brand agency or a brand marketing company comes in. They, with their expertise and professionalism help with the transition of rebranding.

Brandwand, a full-service marketing & advertising agency in Delhi has expertise in branding, brand development & rebranding. They, with their marketing-infused insights and creative prowess, ensure that rebranding not only brings in a changed personality but also more engagement with the customers and better brand visibility.  

Effective Brand Building Strategy for Startups | Brandwand

Branding is one of the most critical and most overlooked challenges a startup faces. The already established brands on the other hand don't bother with it much unless they see their competitor doing it.

Establishing and building a brand isn’t easy especially if you are a start-up with limited resources but it is one key step that is a must if you want your startup to be memorable and well-positioned.

Let us take a look at the most important steps to be taken to create a lasting brand identity while you are building your brand:

1. Choose an easy to remember and memorable name:

Your brand’s name will have just 10 seconds or less to make an impression. This is why, your brand's name should be easy to memorise and pronounce, relevant and preferably rooted in the category your brand belongs to. A branding agency will make sure that the name is timeless, relevant and conveys your brand’s message clearly.

2. Emotion and thought-provoking brand messaging and identity:

The best way to connect with your target group is to trigger an emotional response that is favourable for your brand. This could be achieved by your brand’s identity, tagline, brand’s voice and even a brand mascot. Many times, Digital marketing agencies achieve this by aligning the brand's message with moment marketing, in the process, connecting with the most trending or tangible emotions and situations.

3. Develop a strong visual identity:

The Colour red is chosen by a lot of food companies as it is known to increase appetite. Similarly, the colour blue is used by big corporates in their logo to instil the feeling of position as well as stability in their consumer's minds. The colours of the logo have been used forever to create appropriate brand imagery and associations.

Like colours, Typography is also an important aspect of visual identity.  For example, the font serif comes across as conventional yet practical whereas Sans serif is considered younger and more youthful.

All these visual aspects are considered by a brand design agency while creating the brand identity or while building your brand.

4. Have a website that aligns with your brand identity:

Billions of people buy online. This makes your website your brand's virtual identity and acts as an online storefront to your customers.

A website can be a powerful medium to convey your brand messaging and to establish and reinforce your brand’s identity. This means that your website should use colours, fonts and imagery that matches your brand's colours and persona.

Even the website content and copy should complement the tone of your brand’s core messaging and positioning. For example, a casual and playful copy can work well for a branding agency’s website or a gaming website, while a technical and serious copy will be required for a hospital or pharmaceutical companies website.

5. Build a strong social media presence:

Social media presence is no longer optional, it is mandatory for brands to succeed.

Social media can provide a powerful platform to educate, inform, engage and promote. The most critical decision is to choose the right platform based on your target audience.

Just being present may not be enough though. Continuous engagement with your TG is important to ensure maximum benefit from being on such platforms. Be careful of the copy, images and content that you post. Content development has to align with the brand's persona, tone of language as well as ongoing objectives such as a campaign or promotion.

6. Calibrate brand promotions with the brand’s voice and TG:

It’s imperative to choose the right platform, right creative and right messaging when promoting your brand online. Most of it can be decided by studying your TG, its behaviour and the preference of the targeted demographic.

Instagram works well for premium brands whereas LinkedIn works well for B2B brands. Social media influencers have proven to be effective for promoting beauty brands while youtube is known to have given a tremendous boost to the gaming industry. Choose wisely and give enough budget to your campaigns to see favourable results.

These strategies go a long way in establishing a brand in the minds of its TG. Brandwand, a startup specialist agency has mastered the art of developing and implementing effective brand building strategies for startups. They have over a decade of experience in brand development, brand management, brand building and digital marketing and have developed, launched and nurtured many startups successfully.

 

E-commerce Marketing Strategy

A successful e-commerce marketing strategy allows you to be part of the booming online retail industry.

Whether you have an established business or one with a strong customer base, it's important to keep up with the latest trends in marketing and adjust your strategy accordingly. The e-commerce industry is not only large and highly competitive but also constantly changing. Success comes to those who stay on top of the dynamic trends.

These are a few e-commerce marketing strategies explained briefly:

1. Website Optimization

Optimized websites feature an intuitive layout, easy-to-read language, simple navigation, and a variety of design elements that encourage visitors to take action. Your website should be easy for consumers to find the information or products they need.

2. SEO

SEO (search engine optimization) is essential if you want your business to succeed. SEO is the practice of optimizing your site, through the right keywords, headlines, and content, to ensure your products are found as high on the search engine results page as possible.

Provide your site with quality, relevant content to create a great user experience and to rank higher for SEO.

3. Mobile Optimization

An e-commerce business must cater to all kinds of customers. Most customers rely on their mobile devices for almost everything, so delivering a mobile-friendly e-commerce experience is crucial. People shop on the go. By optimizing your e-commerce website for mobile, you increase your chances of converting your target audience into paying customers.

4. Website Content

The content you produce - whether it's text, video, infographics, or something else - must align with your brand priorities and image. If your business targets a young audience, keep content light, fun, and relevant to that audience.

5. Email Marketing

Email marketing for e-commerce allows you to send out invitations to events, links to new blogs or guidebooks, promotion codes, reminders for subscription renewals, reminders for abandoned carts, and so much more. Automation makes this process even easier and faster. With tools like click segmentation, you can target the right audience with the right message.

6. Social Media Marketing

 You can connect with your audience on a one-to-one basis and communicate with them more directly through social media marketing. You can drive traffic to your website, engage the audience, generate leads, and reach out to a large, dynamic customer base.

7. Retargeting

By retargeting, you can reach out again through multiple channels to those who spent time on your website and the products they were interested in. Bring them back to your site for another chance to buy by catching their attention once more.

Ecommerce marketing differs from marketing for other websites that don't sell products. You should focus on creating a great shopping experience for your customers - from the moment they land on your website to the moment they check out.

Get in touch with Brandwand, one of the top advertising agencies in Delhi, also popular as a branding, marketing, a creative agency in Delhi, to build a website that entices repeat visits. An agency with a highly skilled team can create a website that is outstanding, unique, and extremely informative. The agency has multi-industry experience and is known for its high-quality work.

Don't compromise on the quality of your brand, hire the best.