Rebranding to Keep Pace With an Evolving Business | Brandwand

Before understanding rebranding, it is important to understand what the term brand means. The term brand can be explained as a set of physical or nonphysical attributes, symbolized by a trademark which can be a name, logo, etc., which once operated properly creates value and influence.

Branding is an essential part of business as it helps set an identity for a business in the market separating it from its competition. Rebranding, on the other hand, as the word suggests, is a process to alter the image of a product be it the name or the logo, rebranding can be defined as the creation of a new name, term, symbol, design, or a combination of them for an established brand to develop a fresh new image in the market.

WHY IS REBRANDING IMPORTANT?

There are various reasons why an organization might consider rebranding, given below are a few-

RELEVANCE:

With a market that’s ever-growing, an organization might need to opt for rebranding to stay fresh, updated, and relevant. Brands need to stay relevant to their target customers and keep up with the pace and the ever-changing consumer needs. In order to grab the attention of its customers and to keep up with the changing times and demands in the market, a company might opt for a brand change to better suit the relevance of the customers.

DIGITALISATION:

Living in the 21^st century, the wants and needs of consumers have evolved from the earlier lot, they opt for a more tech-savvy approach and in this era of digitalization it would be a sin to not follow suit. Having a logo and a renewed approach in today’s world can do wonders for a business

MERGERS AND ACQUISITIONS:

A merger is when two entities combine to form a single unit, mostly when this happens there are two different and unique audiences to communicate with therefore there is a need for change to refresh the brand image and value.

In the case of acquisition, the dominant side would prefer to rebrand the company according to their client needs and specification.

LEADERSHIP CHANGES:

Change is one of the constant things in life, similarly, it is bound for a company to go through structural change. If a founder departs a new person will take his place, be it professionally or hereditary. When this happens, the entire company starts going through a structural change, and hence the need for rebranding comes to play.

REPOSITIONING:

Taking a brand to a new position is an involved process e.g. from an economy brand to a premium brand. And this process, without a question, requires a rebrand to signal a change in direction, focus, attitude, or strategy to its target market.

In conclusion, branding decision has gained growing importance in the last decades because it has an important influence on the company's performance, but at the same time, it continues to be one of the major challenges for marketers. Rebranding is also a very difficult decision to make because in this case, the challenge is to rethink the image and the positioning of the brand in a way that will not create confusion in the mind of the customer. This is where an experienced brand agency or a brand marketing company comes in. They, with their expertise and professionalism help with the transition of rebranding.

Brandwand, a full-service marketing & advertising agency in Delhi has expertise in branding, brand development & rebranding. They, with their marketing-infused insights and creative prowess, ensure that rebranding not only brings in a changed personality but also more engagement with the customers and better brand visibility.  

Effective Brand Building Strategy for Startups | Brandwand

Branding is one of the most critical and most overlooked challenges a startup faces. The already established brands on the other hand don't bother with it much unless they see their competitor doing it.

Establishing and building a brand isn’t easy especially if you are a start-up with limited resources but it is one key step that is a must if you want your startup to be memorable and well-positioned.

Let us take a look at the most important steps to be taken to create a lasting brand identity while you are building your brand:

1. Choose an easy to remember and memorable name:

Your brand’s name will have just 10 seconds or less to make an impression. This is why, your brand's name should be easy to memorise and pronounce, relevant and preferably rooted in the category your brand belongs to. A branding agency will make sure that the name is timeless, relevant and conveys your brand’s message clearly.

2. Emotion and thought-provoking brand messaging and identity:

The best way to connect with your target group is to trigger an emotional response that is favourable for your brand. This could be achieved by your brand’s identity, tagline, brand’s voice and even a brand mascot. Many times, Digital marketing agencies achieve this by aligning the brand's message with moment marketing, in the process, connecting with the most trending or tangible emotions and situations.

3. Develop a strong visual identity:

The Colour red is chosen by a lot of food companies as it is known to increase appetite. Similarly, the colour blue is used by big corporates in their logo to instil the feeling of position as well as stability in their consumer's minds. The colours of the logo have been used forever to create appropriate brand imagery and associations.

Like colours, Typography is also an important aspect of visual identity.  For example, the font serif comes across as conventional yet practical whereas Sans serif is considered younger and more youthful.

All these visual aspects are considered by a brand design agency while creating the brand identity or while building your brand.

4. Have a website that aligns with your brand identity:

Billions of people buy online. This makes your website your brand's virtual identity and acts as an online storefront to your customers.

A website can be a powerful medium to convey your brand messaging and to establish and reinforce your brand’s identity. This means that your website should use colours, fonts and imagery that matches your brand's colours and persona.

Even the website content and copy should complement the tone of your brand’s core messaging and positioning. For example, a casual and playful copy can work well for a branding agency’s website or a gaming website, while a technical and serious copy will be required for a hospital or pharmaceutical companies website.

5. Build a strong social media presence:

Social media presence is no longer optional, it is mandatory for brands to succeed.

Social media can provide a powerful platform to educate, inform, engage and promote. The most critical decision is to choose the right platform based on your target audience.

Just being present may not be enough though. Continuous engagement with your TG is important to ensure maximum benefit from being on such platforms. Be careful of the copy, images and content that you post. Content development has to align with the brand's persona, tone of language as well as ongoing objectives such as a campaign or promotion.

6. Calibrate brand promotions with the brand’s voice and TG:

It’s imperative to choose the right platform, right creative and right messaging when promoting your brand online. Most of it can be decided by studying your TG, its behaviour and the preference of the targeted demographic.

Instagram works well for premium brands whereas LinkedIn works well for B2B brands. Social media influencers have proven to be effective for promoting beauty brands while youtube is known to have given a tremendous boost to the gaming industry. Choose wisely and give enough budget to your campaigns to see favourable results.

These strategies go a long way in establishing a brand in the minds of its TG. Brandwand, a startup specialist agency has mastered the art of developing and implementing effective brand building strategies for startups. They have over a decade of experience in brand development, brand management, brand building and digital marketing and have developed, launched and nurtured many startups successfully.

 

What Are The Benefits Of Humanizing Your Brand?

Whether you want to grow an audience, sell a product, or provide a service, you need to build trust first. To get people to come to you, you need to give them a reason to choose you over all the other options out there. Sounds challenging, doesn't it? Well, it's not actually that difficult, as long as you're willing to put in the effort.

People respond to people - that's how it works. Instead of robotic marketing tactics, focus on being relatable, interesting, and most importantly, HUMAN. Have you ever noticed that all of the posts on a blog are written by an "admin"? Who is this “admin” and do you know them? Generally not. 

It's not going to work in your favor to appear mysterious here. It's important for your audience to understand not only why you do, what you do, but also to get to know your brand and the people behind it.

Maintaining a consistent voice for your brand is crucial to making it relatable. We all love seeing how companies run and who runs them - especially before we hand over our hard-earned money. Being open makes a brand humane rather than seen as a faceless organization.

You can humanize your brand by putting a face to a name while connecting over ideas that others can easily understand and believe in.

A great way to ensure that your brand has a clear voice is to give it a personality and style of communication. Even if multiple people are running the show, think of your brand as an individual.

Here are some of the best ways to humanize your company and make it even more approachable.

Share valuable content

No matter if you share original content, curated content, or a combination of the two, make sure what you share is relevant to the people you're trying to reach. Encourage them to ask questions and engage in conversation. This will give you “human” bonus points. There will be a magnetic pull toward you since your audience will see that you care about them beyond gaining more traffic or securing a sale.

Be transparent

Share the story behind that company name, product, and journey! Being transparent creates likability and encourages people to keep supporting and following you. Keep your stories relevant and align them with your mission and brand values. Don't forget to share the things that push you, fuel you, and keep you going.

Build relationships through social media

The social media landscape is constantly changing. Connect with your audience on a personal basis, reach out where they are present, and build your presence and they will see you, know you, and follow you. Social media is an essential and highly beneficial tool for interacting with your audience.

Show gratitude

Thank your audience in every way you can. Make them feel good in whatever way you can. Make sure you thank those who help you achieve your goals and support you when you celebrate your wins. By showing your audience their role in your success and how they are appreciated, they will subconsciously become emotionally invested in it. Everyone wants to be a part of something bigger.

It is in every brand's best interest to connect with their audience on a human level, regardless of industry. We live in a competitive world, and to achieve the success and engagement you desire, you will need to put in the effort and build genuine relationships with people. Bring your brand's personality to the world, and they will want to follow and support you for many years to come.

Connect with Brandwand, the top creative advertising agency in Delhi known for its 360 marketing services, and build a strong brand with the help of seasoned professionals. Brandwand is known to have developed, nurtured, and promoted many brands, especially startups, and helped them carve a niche in their respective industry.

Why Does Your Company Need A Digital Strategy? | BRANDWAND

When everything is going digital and businesses are working online, having a digital strategy is crucial.

The digital strategy entails an approach with direction, an in-depth understanding of the target audience, opportunities, and the ability to leverage an online presence to tactically support and drive a business forward.

Digital strategy is an impactful digital direction based on informed information and decisions rather than built upon assumptions. 

However, when it comes to digital strategy, there are no one-size-fits-all fits because every business has its own set of obstacles, competitors, and audiences with specific personas to target.

Here are a few reasons why a digital strategy is beneficial-

1. Helps in business discovery

By using digital strategies, businesses are able to discover new opportunities. Seeing what others are doing and what we're leaving out helps us accomplish and understand what's absolutely necessary and how we can build our presence.

Digital strategies help us re-evaluate and optimize the company's goals, current tactics, target audience, and more.

2. Helps eliminate missed opportunities

A digital strategy helps you overcome missed opportunities. It allows us to improve our analysis and identify our strengths and weaknesses. As a result, we can improve our strategies by identifying areas for better optimization and new areas to target. This eliminates the risk of missing any opportunities.

3. Helps reach out to the audience

The majority of people constantly access content online via their smartphones, laptops, desktops, and any other technological device. When your target audience spends most of their time online, this is where you should focus your marketing efforts.

A cohesive digital strategy will allow you to reach your target audience more effectively, using the platforms they prefer, such as Google, social media, email, etc. 

4. Helps differentiate

Standing out from the crowd and cutting through the noise is possible with the right digital strategy. Utilizing new digital trends or nurturing your audience with content that informs and educates them will help you go a long way.

If you don't have a clear strategy, your experience won't be cohesive, and your business won't stand out. Therefore, developing a strategy is essential. 

5. Provides clear direction

You can outline and create a clear path to strategic goals by creating a digital strategy. It will also help you determine what benchmarks to reach and what tactics will lead to success. 

Consider improving your digital presence and strategies to get the best results. 

Find out how Brandwand, the top digital marketing agency in Gurgaon, can help you with custom-tailored strategies for your business. The agency has worked with many brands and has been responsible for their visibility and success.

Brandwand excels in digital marketing, and due to them being an expert in brand strategy, they are able to provide and implement well-rounded strategies’ for the brands they service.

Also read-  What are the Benefits of Humanizing Your Brand?

STRUGGLING WITH PUBLICITY? | MARKETING STRATEGY | UPDATED FOR 2020

HERE’S HOW TO IMPROVE YOUR MARKETING STRATEGY

In an era where technology is everywhere, what better way to advertise your brand then by doing it through a platform made by technology, Social Media. According to me, No business can survive these days without a good and efficient social media marketing strategy.

Instagram has not only become famous amongst teenagers but amongst new businesses as well due to the heavy presence of active users. With over 800 million monthly active users, it is now one of the most sought after social media platforms.

With that being said, here are a few tips and tricks to improve your Instagram Marketing Strategy –

1.      An Increase In Followers – The one thing Instagram handles thrive upon are followers. It is exactly what made a platform like Instagram famous. In order for your posts to be seen, A couple hundred or maybe even thousands of followers is a must.

2.      First Impression Matters – This matter on the social media platform as much as it does in real life. When a potential the consumer of your product opens your account to check your brand out, the first things they see should be written with a clarity that does not leave the user with any doubts.

3.      Be Regular With Content – Adding only one or two pictures or videos in a month would not increase your followers and in turn, your consumers as well. However, too much posting is also not appreciated and required. An appropriate amount of posts should be made, that is one post per day. If any more additional information needs to be provided, this is where the stories would come into play.

4.      Partner With Social Influencers – According to research, Brands say that their marketing strategy of taking the help of an Influencer had been successful a staggering 94% of the time. That isn’t too bad of a stat to not go for. Social Influencers have a strong fan base not only amongst teenagers but almost all the ages these days.

5.      Trust In BrandWand – If all else fails, you may want to seek a marketing agency to help publicize your brand better. To make it easier for you, BrandWand is a Brand Design Agency that will improve your brand’s following and consumers as well.