What Are The Benefits Of Humanizing Your Brand?

Whether you want to grow an audience, sell a product, or provide a service, you need to build trust first. To get people to come to you, you need to give them a reason to choose you over all the other options out there. Sounds challenging, doesn't it? Well, it's not actually that difficult, as long as you're willing to put in the effort.

People respond to people - that's how it works. Instead of robotic marketing tactics, focus on being relatable, interesting, and most importantly, HUMAN. Have you ever noticed that all of the posts on a blog are written by an "admin"? Who is this “admin” and do you know them? Generally not. 

It's not going to work in your favor to appear mysterious here. It's important for your audience to understand not only why you do, what you do, but also to get to know your brand and the people behind it.

Maintaining a consistent voice for your brand is crucial to making it relatable. We all love seeing how companies run and who runs them - especially before we hand over our hard-earned money. Being open makes a brand humane rather than seen as a faceless organization.

You can humanize your brand by putting a face to a name while connecting over ideas that others can easily understand and believe in.

A great way to ensure that your brand has a clear voice is to give it a personality and style of communication. Even if multiple people are running the show, think of your brand as an individual.

Here are some of the best ways to humanize your company and make it even more approachable.

Share valuable content

No matter if you share original content, curated content, or a combination of the two, make sure what you share is relevant to the people you're trying to reach. Encourage them to ask questions and engage in conversation. This will give you “human” bonus points. There will be a magnetic pull toward you since your audience will see that you care about them beyond gaining more traffic or securing a sale.

Be transparent

Share the story behind that company name, product, and journey! Being transparent creates likability and encourages people to keep supporting and following you. Keep your stories relevant and align them with your mission and brand values. Don't forget to share the things that push you, fuel you, and keep you going.

Build relationships through social media

The social media landscape is constantly changing. Connect with your audience on a personal basis, reach out where they are present, and build your presence and they will see you, know you, and follow you. Social media is an essential and highly beneficial tool for interacting with your audience.

Show gratitude

Thank your audience in every way you can. Make them feel good in whatever way you can. Make sure you thank those who help you achieve your goals and support you when you celebrate your wins. By showing your audience their role in your success and how they are appreciated, they will subconsciously become emotionally invested in it. Everyone wants to be a part of something bigger.

It is in every brand's best interest to connect with their audience on a human level, regardless of industry. We live in a competitive world, and to achieve the success and engagement you desire, you will need to put in the effort and build genuine relationships with people. Bring your brand's personality to the world, and they will want to follow and support you for many years to come.

Connect with Brandwand, the top creative advertising agency in Delhi known for its 360 marketing services, and build a strong brand with the help of seasoned professionals. Brandwand is known to have developed, nurtured, and promoted many brands, especially startups, and helped them carve a niche in their respective industry.

Why Does Your Company Need A Digital Strategy? | BRANDWAND

When everything is going digital and businesses are working online, having a digital strategy is crucial.

The digital strategy entails an approach with direction, an in-depth understanding of the target audience, opportunities, and the ability to leverage an online presence to tactically support and drive a business forward.

Digital strategy is an impactful digital direction based on informed information and decisions rather than built upon assumptions. 

However, when it comes to digital strategy, there are no one-size-fits-all fits because every business has its own set of obstacles, competitors, and audiences with specific personas to target.

Here are a few reasons why a digital strategy is beneficial-

1. Helps in business discovery

By using digital strategies, businesses are able to discover new opportunities. Seeing what others are doing and what we're leaving out helps us accomplish and understand what's absolutely necessary and how we can build our presence.

Digital strategies help us re-evaluate and optimize the company's goals, current tactics, target audience, and more.

2. Helps eliminate missed opportunities

A digital strategy helps you overcome missed opportunities. It allows us to improve our analysis and identify our strengths and weaknesses. As a result, we can improve our strategies by identifying areas for better optimization and new areas to target. This eliminates the risk of missing any opportunities.

3. Helps reach out to the audience

The majority of people constantly access content online via their smartphones, laptops, desktops, and any other technological device. When your target audience spends most of their time online, this is where you should focus your marketing efforts.

A cohesive digital strategy will allow you to reach your target audience more effectively, using the platforms they prefer, such as Google, social media, email, etc. 

4. Helps differentiate

Standing out from the crowd and cutting through the noise is possible with the right digital strategy. Utilizing new digital trends or nurturing your audience with content that informs and educates them will help you go a long way.

If you don't have a clear strategy, your experience won't be cohesive, and your business won't stand out. Therefore, developing a strategy is essential. 

5. Provides clear direction

You can outline and create a clear path to strategic goals by creating a digital strategy. It will also help you determine what benchmarks to reach and what tactics will lead to success. 

Consider improving your digital presence and strategies to get the best results. 

Find out how Brandwand, the top digital marketing agency in Gurgaon, can help you with custom-tailored strategies for your business. The agency has worked with many brands and has been responsible for their visibility and success.

Brandwand excels in digital marketing, and due to them being an expert in brand strategy, they are able to provide and implement well-rounded strategies’ for the brands they service.

Also read-  What are the Benefits of Humanizing Your Brand?

The Secret To Successful Marketing

Marketing is really important to create the brand’s presence. To be known and to stay ahead of the competition, keeping up with the marketing trends is of utmost importance.

To excel in the market of interest, one should follow the following steps.

Make Customer Your Responsibility

In order to gain attention, you must be customer-centric and show concern for them.

It is really important that your products address the customer's problems and provide a solution. Then, they will appreciate your presence and take you seriously.

You will be successful only when you act responsibly toward the customer's problem and offer a product or service most suited to solving it.

Meet Customers At Their Spot

Be present at the places where your customers are. According to research, people are more active on social media these days, so if you want to build your presence, be active there and engage them there as much as possible.

Let Somebody Else Talk For You

Promote the product through ambassadors, influencers, and bloggers since people look up to them and follow them for what they are.  These personalities have loyal followers who are more likely to use products or services suggested by the person they admire and follow. 

Build An Amazing Experience

Provide Your Customers with an amazing experience when it comes to connecting with your brand. Right from the brand message to the quality of the product or in the case of retail, the buying experience, every touchpoint, and communication your brand has should be able to leave a positive and lasting impression on your TG. 

For more marketing insights, contact Brandwand, 360-degree marketing, and advertising agency in Delhi. Whether it's marketing planning, branding, creative, films, or digital, the company can ace it and place you well in the market.

Things One Should Keep In Mind While Branding

 

For any business, branding plays a very important role in establishing the brand. Branding not only helps standardize the brand’s communication but it also helps in brand recall value.  

Different Types Of Logo

 

A logo is the identity of a brand. It works as the face of the company and helps people register the brand faster.

A logo can be a graphic mark, symbol, or emblem that represents a company.

In your day to day life, you must be coming across various types of logos, to check some of their categories refer below-

 

1. Lettermarks/Monogram Logo - A lettermark or a monogram logo is generally used by businesses with a long or complicated name. The company uses the initial letters of the brand name and makes a logo out of it. The logo of Home Box office- HBO is a perfect example of such a type of logo.

 

2. Wordmark logos - These logos are font-based. The name of the brand through catchy typography is designed into a logo. Coca-Cola is one of the perfect examples of it.

 

3. Symbol Based Logos - These logos are icon-based or graphic-based and are developed keeping in mind some strong concept that reflects the background of the company and its values. A good example of it is the logo of apple.

 

4. Mascot Logos - These logos have an interesting illustrated character in them that is mostly colorful, cartoonish, or designed funnily. The mascot logo acts as the brand spokesperson and keeps the audience engaged. The best example would be the KFC mascot. 

 

5. Combination Logo - This type of logo is a combination of both crest/icon and the text. This type of logo is highly preferable by many companies, where a crest is either incorporated in text or be in layers with the text. For example- Burgerking, Lacoste

 

6. Emblem Logo - An emblem logo consists of fonts within a boundary of a symbol. It looks more like a badge with a traditional appearance. Schools, organizations and government agencies generally have these kinds of logos. One good example of such a logo is the Starbucks logo.

If you are looking for a designing agency that can build an outstanding logo for your brand. You can reach out to Brandwand, a 360-degree marketing, advertising, and creative design agency in Delhi-NCR. The agency is known widely for its creativity and budget-friendly charges. It is a good-to-go agency when it comes to creativity and designing.

Increasing Food Sales With Packaging

Packaging design is an essential part of the overall presentation of a product. Packaging imparts personality and the most tangible brand association.

Besides protecting the goods, it serves various other purposes. The packaging carries with itself important information about the product like ingredients, weight, price, expiration date etc. Sometimes packaging has extra layers that save the product from external impact like hitting, wetting etc. and provides the product with extra safety keeping it fresh, as per the requirement.

5 Reasons Your Brand May Need a Rebranding Strategy

Change is inevitable. Every day we come across a new trend, a new strategy, a new buzz that is driving the world. In such a dynamic environment, it is only unrealistic to think that our brands will stay evergreen. Staying relevant and maintaining a modern image not only helps a brand cut competition or come at par with it but also prevents it from losing customers who might otherwise think that the brand is not up to date and hence doesn’t align with their aspirations and ideas.