Redesigning And Revamping A Logo

A corporate often indulge in making attractive logos, since it also plays a very important role in building the company’s position. It is merely a company’s visual representation in the market. People know a company through its logo and if the logo is not worth seeing or too complicated to remember then it will directly hamper a company’s position in the market.

Logo design is often used by a businessman for promotions by using it in presentations, signatures, welcome kits etc. as mentioned earlier, the design of a logo should be such that it depicts the true image of the company, for people to relate easily. But over time, one must also indulge in Revamping or redesigning of the company’s corporate image. This should be done to keep the presence of the company alive in the market, so that people don’t forget it. Many big companies like Adidas, Puma, etc. have also done the same over a period of time.

Why is redesigning necessary?

A little shift in the marketing strategy or goals of a company does no harm, instead, it uplifts the brand even more. Like it’s said that if you see something for a very long time, you tend to get used to it or even get bored. Similarly, a company’s brand image or the brand Logo should have some changes after a definite period of time. These changes can happen at any time, either on merger, on launching a startup or just willing to change because it has been a very long time following the same policies. At times, it happens that the logo design becomes obsolete or boring, then the company must change it. But changing the logo completely could also harm the company’s reputation. Since, people might not accept it completely. One can make slight changes like, changing the appearance of graphic symbol but one must not forget to make the changes legal by copyrighting them. Getting it legal, makes sure that you are not copying any other design. It also makes sure that nobody else copies your design or color scheme. Many logo designing companies are available in Delhi itself, who can help you in giving your business a new look and a fresh position in the market.

Advertising Agency- Why Go For It?

People have a confused mindset related to advertising agencies, they believe that an ad agency is for big brands only. However, what people don’t know is that these agencies also run small campaigns and place ads on local media which is not very costly and anybody can afford it. Any business of any size can indulge in hiring an agency to benefit its working and marketing. There are many Advertising agencies in Delhi, which can be used for your benefit.

Some of these benefits are-

Expertise

Any advertising agency, if is in business, must have one important thing to survive and that is expertise. Since, small scale business mostly do not have their own marketing departments, they can easily utilize the agency’s resources to their benefit, since the agency can offer them expertise. These agencies have many contacts like artists, film makers, media buyers etc. some agencies even have their own team dedicated to do all these stuffs other than providing contacts. So, going for an agency is quite a good option.

Time saving

For running a successful business, time management is a must. Being a business is already a tough task and wasting time in all the activities other than the main business can prove unfruitful. Thus, having a creative advertising agency by your side to cover up all the marketing related work is a good option. Also, outsourcing nowadays is a very good option, since it helps you save time and you can focus on your business without getting distracted by any other activity. This would also help you maximize your staff’s potential as they would focus on their respective task, for which they have been trained.

Energy saving

An advertising agency will manage all your work related to advertising and marketing be it social media platforms like Facebook, Instagram, Twitter, developing and manages website, designing campaigns, running campaigns, media buying,etc.thus, making sure that all the energy of the organization is focused on one main goal and other things are managed by the agency itself.

Money Saving

Many people will think that buying the services of an agency can definitely save time, increase efficiency but it will cost more. This is not true, since the agency will help you save on ad placement, publishing, TV stations, Radio stations and newspapers and can also help you grab reasonable discounts. Thus, helping you to bag more savings.

Brand Development

Any business after getting established needs some sort of development at some point or other. An Ad agency apart from doing the advertising and marketing works, can also help you better your business by providing brand development solutions. They are into research and development and hence, benefit your business.

The Emergence Of Advertising Agencies In Delhi

The economic development in the Indian market has ignited the emergence of advertising agencies in Delhi. Also, letting them meet out the global standards. Advertising agency has not only grown big but has also become extremely serious with a worth of Rs. 13200 crore approximately. Advertising agency has also developed the performance skills and quality of work over time.

Also, the increased media attention and fast growing internet and television networks has resulted in a paradigm shift of the Branding Agency.

Talking about the services provided by the advertising agency, it has a 360 degree role in a brands or a company’s marketing map. Some of the services are- advertisements for print-ads, televisions, email-marketing, radio promotions, creative websites, outdoor promotions, communications, web banners and a lot more. Thus, proving the above statement right, we can say that, the advertising agency offer whole load of services.

An advertising agency is nothing without the people behind its working, be it a copy-writer or a creative designer, everybody is adamant to work hard to make their agency the Best adverting agency in Delhi and in India. The creative team members can be the permanent ones or hired on a project basis but everybody is driven by only one main force and that is, Success.

These agencies also have contacts with various media agencies or media buyers, some modern agencies have their own departments looking after media buying. Apart from this, different department have different responsibilities which are meted out by efficient agencies only.

Understanding The Working Of A Creative Agency

An Advertising agency is the route map provider which a company follows to make marketing and promotions easy. It creates, plans and promotes advertisements according to the needs of their clients. An ad agency can be in-house or an independent agency working to provide marketing, branding and sales promotion solutions. There are many Advertising Agencies In Delhi which caters the needs of potential clients.

The advertising agency as following departments-

Market Research

Accounts Management or Sales/Client Servicing

Copy writing

Graphics Design Team

Media Planners

These departments run hand in hand operations to work out the information provided by the client and pitch ideas accordingly. Thus, helping the agency to deliver its best.

Terms related to the business:

Pitch:

An advertising agency needs to prepare a pitch before making cold calls. Just maintaining the current accounts and clients is not enough, an agency needs to keep looking for new clients in order to expand the business. Before creating a pitch, a thorough market research is conducted in order to locate clients and business who could use our services. Then, a proposal including the brand portfolio is sent via email.

Presentation:

After, a potential client shows interest in the proposal, a meeting is fixed to work out the scope of work and discuss the client’s needs and expectations. This presentation includes all the past works and clients associated with the agency along with a brief description of the agency as well. It contains logos, brochures, billboards, banners, campaigns etc.

Creative:

Once the client comes on board, the actual work begins. The creative team has to come up with ideas and designs with respect to the client’s brief. The creative team is liable to create innovate posts and then the content team comes up with a suitable content. This is the stage where everybody works in sync to deliver the best of best to the client. Next, the developed ad or creative is sent to the client for approval.

Media Planning:

Once the client approves the creative, the media planning department comes to function. This department works for media buying, i.e. buying spaces in newspapers, billboards, hoardings etc. so that the creative can be placed on these spaces and the client’s media presence is improved. They also indulge in market research in order to identify the preferable mediums for placing the advertisement.

In conclusion, we can say that for having total marketing solutions one can undoubtly rely on An Advertising Agency and in turn the agency has to work hard to deliver the best quality results.

How Brand Marketing Can Transform Your Business

Businesses can be managed easily but for further growth of a business it must acquire expert services from Brand marketing agencies. Brand Marketing is essential for business who wants to expand and who wants to establish them self as a popular brand in the market. Brand is an Identity, be it tangible or intangible, which sells by name. So in case to establish a brand name in the industry, a business should acquire fully fledged services from agencies that specialize in Brand Marketing.

Moreover, naming a brand is one of the crucial aspects as name is what that leaves an image and promise in consumers’ mind. Name itself should assure the costumer that the brand delivers high quality and satisfactorily product. All symbols like Logo & Design related to the brand also plays a vital role while leaving image and perception in consumers mind.

Main objective of Brand marketing is not just to sell the product but also to create a perception in customers’ mind about the product. Brand should leave a long lasting impact on its customer’s mind that next time the customer gets back to the same brand without any hesitation. Various approaches and strategies are used by experts for transforming a normal business into a brand. Creativity is the most basic prerequisite in the process of branding.

Brand Marketing Agencies like BrandWand plays the Ad on regular basis that gives consumer an idea about the Identity and existence of a brand. Advertising, the most important strategy of Brand marketing, online or conventional, covers all the due left in branding. Advertisement should be enough creative, innovative and played on repetitive mode that it pastes an image on every bodies mind. Unique approach in Ads like advertisers uses sense of today’s lifestyle to make people realize what they are lacking at. Follow up actions like feedback to know that at what parameters is a brand suffering, should be there.

Steps For Designing A Perfect Logo

A company’s identity is defined by its logo. Logo works as a corporate identity for a company or brand. Since, the company is marketed by the public, hence the company should get a design which is at par with the people’s understanding. It should be powerful and memorable.

Few factors behind the success of a logo design are its uniqueness, its artistic characteristics, its ability to be catchy and its relevance. The design has to be sophisticated since it will represent your business. The performance of your logo determines your image in the market, therefore, it has to be the best.

A logo is the first and foremost thing which the audience and the customer sees, particularly if the logo has the company’s name. So in order to make it stand out one needs to be very critical while designing it. The logo is the walking ad for a company, it helps people remembering what the company does. Because of this, a bad logo design will severely hamper your business and its scope. It can also lead to lower overall standing of the organization or a negative perception of the company in the minds of the public.

To avoid such things, few things must be kept in mind:-

The Typeface-

Majorly, the logos have the company’s name integrated in such a manner that it is catchy packed along with the tagline which explains the type of product or services which they offer. But keeping a particular font size and font size is a must and a logo designer should strictly follow it, otherwise it would be a big blunder. Also, a logo design should be clean and should give a professional look.

Utilization pre-developed illustrations or photos-

A perfectly designed logo chooses every design and its elements and put them together in an expert manner. Incorporating clip-art designs or say pre-made illustrations should be a big no because it will make your logo look cheap and give an impression that it has been hastily completed. A logo should be impressive enough to leave a long lasting mark on the audience’s mind.

Logos in Grayscale and color-

A logo designer must keep in mind that he should constantly keep checking the design in color as well as in greyscale, so that he can be surer about the final look of the logo, be it in color or in grey.

Avoid plagiarism

One must make sure that the logo design is exclusive and not copied in any manner, be it photos, text or any other element. Logos are subject to copyright, therefore, be sure of what you create and get it registered so that you stay away from plagiarism. After, designing a logo make sure you cross check every time that there is no copied item in your design.

Deciding the Color scheme-

Colors can play a very significant role in building or breaking the corporate image. They catch people’s attention much before any text or image. So, be sure of incorporating good color schemes, which goes with the brand and with eyes as well.

Avoid complex designs-

Complicated looking logo can prove to impact exactly opposite than the target reaction. If a customer cannot remember or understand your logo then your sales would be affected. Therefore, make sure you choose a unique but simple design for your customers to understand it and remember it easily.

These are some points which should be kept in mind all the time to create a stand-out design. One must always keep the client’s requirement of a logo design paramount, no matter what you should give his choices utmost preference. Though you can always give suggestions.

Know More About The Services Of Advertising Agency

While an organization wants to sponsor an advertisement - promote its product or service, it approaches an advertising corporation. Relying on the type of advertiser and their necessities, the advertising and marketing agency handles the making plans, production, and execution of the advertisement. Apart from those, agencies also manage market studies (which includes getting to know about the target audience, the competitors, and feedback concerning the product), branding and income promotions for their clients.

They Manifest It.

While an advertiser contacts an Advertising Agency, it sets in movement several departments that are vital to an advertisement effectively reaching the patron.

Accounts.

The accounts department may be referred to as the backbone of the marketing agency. It liaises with the patron to understand their needs and requirements and is accountable for communicating the same to the agency.

Other than negotiating financial subjects with the consumer, this branch is liable for ensuring budgetary adherence, deadline watch-outs and usually making sure that the final product is in step with the client's brief.

Creative.

Also known as the heart of the advertising and Branding Agency, the creative department, in a nutshell, showcases the client's product or service in a way that is most attractive to the target audience; all of the even as making sure that the set of tips are adhered to.

This department consists of the creative director: apart from supervision, the creative director is accountable for making sure that the advertisement's communique isn't always only creatively attractive and sparkling, however also fulfills the brief.

The copywriters: they're required to put in writing original thoughts, which might accompany the images or the films for the ad.

Art directors: tech-savvy people who are typically up to date with layouts, designs, and different related technology.

Media department

The media branch is liable for making sure that advertisement reaches the selected media outlet - print, radio or television.

Inside this department, the media studies look after painstaking studies to evaluate the distinctive media available for the advertisement and create the foundation for the media planner.

Media planners select the maximum suitable medium for the advertisement in addition to creating a time agenda for it. The media client then contacts sources at the chosen media outlet, scheduling/shopping for airtime or space.