Sunday 24 September 2017

Why Hiring A Brand Agency Is Important To Bring Results!



It is imperative to have a branding agency to create a brand for you. It is not a very easy job and needs professionals who will execute the marketing exercise seamlessly. A branding agency provides the complete solution that fulfils all your marketing requirements.

Branding requires certain factors which go into creating a brand-

Timing is a very important factor when considering the marketing plan. When to start the branding exercise and when to market the brand is the foremost decision that is required to be taken. A marketing plan is formulated that is strategized by the Brand Agency considering all the market factors and current situations which are to be followed according to the time and activity. It helps the brand agency to be clear on what lies ahead and helps them follow a timeline.

Implementation of the marketing plan comes second to planning. Without execution, there is no branding. By concentrating on the marketing tasks at hand and communicating effectively to the audience by different means and channels is most effective.

Goal setting is very important to a branding exercise which envisions the result of the implementation and the target to be achieved to create a brand. To keep the exercise active and keeping lead generation active, various plans need to be formulated to retain the existing customers and bring in new ones.

Foreseeing results without which Branding is a fail. If the results are not collated to figure out the impact of the marketing exercise, then the right basis will not be formed. Through gathering results and focusing on areas that require work, an effective plan can be made. Only a branding agency is an expert in analyzing and forecasting the results which in turn are used to implement future plans.


The above points conclude how branding is not an easy task and expert branding agencies can help a company execute the right plan and help bring results.

Thursday 27 July 2017

Bringing Ad Agency Talent To The Startup World For Success And Growth


Advertising agencies are a part of many mainstream events that take place in our communities. You see their active involvement in sports, creative projects, corporate social responsibility, promoting of arts and theatre, but there is one area that we don’t see their contribution. We see a shift in paradigm where small and medium enterprises are concerned; communities rally around to support these mushroom companies – but why haven’t advertising giants stepped up into this role?

Friday 9 June 2017

An Estonian Startup; Skype



Do you know where Estonia is? Have you heard about this place before? Okay, what if I ask you; have you heard about Skype? Well, it got its soul in Estonia. Nobody knew where Estonia is! Somebody said it’s halfway between Stockholm and St. Petersburg. Now, people say it’s where Skype originated.

A team of people in Estonia started working on the backend preparation, a revolutionary change in peer-to-peer communication; which also is a reason behind name Skype (Sky Peer-to-peer). Their work schedule included sitting anywhere and working, having that one dream that bound them all.  After they were successful in making the software, in came the investors and supporters, who took it to another level. It required Marketing, and that’s what it got.

Niklas Zennström and Janus Friis, who already had success in making Kazaa (Peer-to-peer file sharing device); were the ones to give it the current form as they wanted to test their hands on this alongside the Estonian engineers. They thought about developing a device from the backend, and convert into something that people could use as a telecom device by just having an electronic device and Internet connection. Telephone rates and roaming charges were already on a high, so they though this to be the ultimate solution.

They decided to name it Skyper, but because they couldn’t get the domain name with Skyper, they decided to change it to ‘Skype’. And the ones who’d use it will be called ‘Skyper’; brilliant move!

In 2005, E-bay acquired Skype for $2.5Bn; the founders began to invest in a streaming service called Joost, but that failed, which made E-bay incur losses. In 2008, E-bay thought they overvalued Skype, and decided to pull out.

In 2010, Skype ventured into Skype 4.1, making it available for Windows, Mac, Linux; and had its eye on entering the mobile market. In 2010-11, Video call functions came into Skype for Mobile Phones. In 2011, Microsoft acquired Skype, and groomed it to give the integrated identity of Microsoft. It started the screen-sharing feature and group video calls, and vouched to provide an ad-free interface.

In November 2012, Microsoft announced Skype to be its official messenger, which boosted the users base. People could just log-on in through their Microsoft account, and could search through Bing Tab present there.


Skype started from Estonia, and has reached worldwide now! If you have an idea, go ahead with it; risking each strand of your potential. Think big and make it big. 

Tuesday 30 May 2017

Does Zara Advertise?

 Does Zara Advertise?
We all have learned, or at least have heard about the Importance of Advertising in Marketing World. Webeing functioning in product parity market, with huge purchasing power, need to understand the scope and importance of Marketing and its tools.

Friday 3 March 2017

Are You A Start-Up? You May Have Faced These Problems

 Helping Startups
The Startup is the newest culture or trend that everyone wants a piece of. The rookie mistake that everyone makes is probably the fact that they think if they have a good idea, it will surely succeed. Don’t fall into that trap. Having a great idea is just the tip of the iceberg. What follows is the execution and the resources required to execute it. Grit is the medium you use, the strategy is the key. 

Tuesday 14 February 2017

What It Takes To Gain The Customer Trust!

 Customer Trust

In a digital era, addressing your challenges must start with building a foundation of trust. And how does that happen?
Consumers not only hold the power to make your brand, they can destroy it too and never has it been so easy. With so much power in hands i.e. Social and mobile technology, in our everyday lives, we can voice our opinions freely and communicate the message more efficiently and effectively.

Monday 9 January 2017

Startup: Do or don’t; There is no trying!


There is no coming back from midway. You either start up something with all your blood & sweat, or you don’t. You either believe in your concept or you don’t. You can’t be unsure or doubtful about your own idea, because if you will be. How will you make other people believe in your concept?