Advertising agencies are a part
of many mainstream events that take place in our communities. You see their
active involvement in sports, creative projects, corporate social responsibility,
promoting of arts and theatre, but there is one area that we don’t see their
contribution. We see a shift in paradigm where small and medium enterprises are
concerned; communities rally around to support these mushroom companies – but
why haven’t advertising giants stepped up into this role?
Thursday 27 July 2017
Friday 9 June 2017
An Estonian Startup; Skype
Do you know where Estonia is? Have you heard about this
place before? Okay, what if I ask you; have you heard about Skype? Well, it got
its soul in Estonia. Nobody knew where Estonia is! Somebody said it’s halfway
between Stockholm and St. Petersburg. Now, people say it’s where Skype
originated.
A team of people in Estonia started working on the backend
preparation, a revolutionary change in peer-to-peer communication; which also
is a reason behind name Skype (Sky Peer-to-peer). Their work schedule included
sitting anywhere and working, having that one dream that bound them all. After they were successful in making the
software, in came the investors and supporters, who took it to another level. It
required Marketing, and that’s what it got.
Niklas Zennström and Janus Friis, who already had success in
making Kazaa (Peer-to-peer file sharing device); were the ones to give it the
current form as they wanted to test their hands on this alongside the Estonian
engineers. They thought about developing a device from the backend, and convert
into something that people could use as a telecom device by just having an
electronic device and Internet connection. Telephone
rates and roaming charges were already on a high, so they though this to be the
ultimate solution.
They decided to name it Skyper, but because they couldn’t
get the domain name with Skyper, they decided to change it to ‘Skype’. And the
ones who’d use it will be called ‘Skyper’; brilliant move!
In 2005, E-bay acquired Skype for $2.5Bn; the founders began
to invest in a streaming service called Joost,
but that failed, which made E-bay incur losses. In 2008, E-bay thought they
overvalued Skype, and decided to pull out.
In 2010, Skype ventured into Skype 4.1, making it available
for Windows, Mac, Linux; and had its eye on entering the mobile market. In
2010-11, Video call functions came into Skype for Mobile Phones. In 2011,
Microsoft acquired Skype, and groomed it to give the integrated identity of
Microsoft. It started the screen-sharing feature and group video calls, and
vouched to provide an ad-free interface.
In November 2012, Microsoft announced Skype to be its
official messenger, which boosted the users base. People could just log-on in
through their Microsoft account, and could search through Bing Tab present
there.
Skype started from Estonia, and has reached worldwide now!
If you have an idea, go ahead with it; risking each strand of your potential. Think
big and make it big.
Tuesday 30 May 2017
Friday 3 March 2017
Are You A Start-Up? You May Have Faced These Problems
The Startup is the newest culture or trend that everyone wants a piece of. The rookie mistake that everyone makes is probably the fact that they think if they have a good idea, it will surely succeed. Don’t fall into that trap. Having a great idea is just the tip of the iceberg. What follows is the execution and the resources required to execute it. Grit is the medium you use, the strategy is the key.
Tuesday 14 February 2017
What It Takes To Gain The Customer Trust!
In a digital era, addressing your challenges
must start with building a foundation of trust. And how does that happen?
Consumers not only
hold the power to make your brand, they can destroy it too and never has it
been so easy. With so much power in hands i.e. Social and mobile technology, in
our everyday lives, we can voice our opinions freely and communicate the
message more efficiently and effectively.
Monday 9 January 2017
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