A corporate
often indulge in making attractive logos, since it also plays a very important
role in building the company’s position. It is merely a company’s visual
representation in the market. People know a company through its logo and if the
logo is not worth seeing or too complicated to remember then it will directly
hamper a company’s position in the market.
Logo design is
often used by a businessman for promotions by using it in presentations,
signatures, welcome kits etc. as mentioned earlier, the design of a logo should
be such that it depicts the true image of the company, for people to relate
easily. But over time, one must also indulge in Revamping or redesigning of the
company’s corporate image. This should be done to keep the presence of the
company alive in the market, so that people don’t forget it. Many big companies
like Adidas, Puma, etc. have also done the same over a period of time.
Why is redesigning necessary?
A little shift
in the marketing strategy or goals of a company does no harm, instead, it
uplifts the brand even more. Like it’s said that if you see something for a
very long time, you tend to get used to it or even get bored. Similarly, a
company’s brand image or the brand Logo should have some changes after a
definite period of time. These changes can happen at any time, either on
merger, on launching a startup or just willing to change because it has been a
very long time following the same policies. At times, it happens that the logo
design becomes obsolete or boring, then the company must change it. But
changing the logo completely could also harm the company’s reputation. Since,
people might not accept it completely. One can make slight changes like,
changing the appearance of graphic symbol but one must not forget to make the
changes legal by copyrighting them. Getting it legal, makes sure that you are
not copying any other design. It also makes sure that nobody else copies your
design or color scheme. Many logo designing companies are available in Delhi
itself, who can help you in giving your business a new look and a fresh
position in the market.